Luna

Product information

Reviews

3.8 out of 5 stars

Luna is best for SMBs and solopreneurs who need to automate and personalize outbound sales outreach. It stands out for its AI-driven email generation and prospecting capabilities, but may not be ideal if you require deep CRM integrations or advanced workflow customization. Compared to tools like Outreach, Apollo, and Lemlist, it’s better suited for teams looking for a simple, fast way to scale cold email campaigns without a steep learning curve. If you’re struggling with manual prospecting and low reply rates, this is probably the right tool. If not, you might want to explore more robust sales engagement platforms.

Luna logo

Tool Details

Best For
SMB
Popularity
Niche
Company Stage
Startup
Alternatives
  • Apollo
  • Lemlist
  • Outreach
  • Reply.io
  • Salesloft
Pros
  • Easy to set up and use
  • Strong AI personalization for emails
  • Automates prospecting and outreach
  • Affordable for small teams
  • Good deliverability rates
Cons
  • Limited CRM integrations
  • Basic reporting features
  • Not ideal for complex sales workflows
  • Occasional AI-generated content misses the mark
  • Smaller ecosystem than major competitors

How Luna B2B GTM Software Streamlines Sales Workflows for Growing Teams

Learn how Luna B2B GTM software cuts the busywork and helps sales teams focus on closing deals, not wrestling with clunky processes.

How to import and clean lead lists in Luna for accurate targeting

A practical guide to importing and cleaning lead lists in Luna so you can target the right prospects without wasting time on bad data.

How to segment contacts by industry and company size in Luna

Learn exactly how to segment contacts by industry and company size in Luna, with step-by-step instructions, honest advice, and practical tips.

Comparing Luna with Other B2B GTM Tools for Effective Lead Generation and Conversion

Get a no-nonsense comparison of Luna vs. top B2B GTM tools for lead generation and conversion—what actually works, what’s hype, and what to skip.

How to set up automated lead scoring in Luna for B2B sales teams

A straightforward, honest guide to setting up automated lead scoring in Luna for B2B sales teams. Skip the fluff—start closing better deals today.

How to automate follow up emails in Luna to boost meeting bookings

Learn step-by-step how to set up automated follow-up emails in Luna to increase booked meetings—what works, what doesn't, and how to avoid rookie mistakes.

How to create personalized outreach campaigns in Luna for higher response rates

Learn how to use Luna to build personalized outreach campaigns that actually get replies. Practical steps, honest advice, and what to skip.

How to collaborate with team members on account management in Luna

Get practical steps for working with your team on account management in Luna. No fluff—just what works, what doesn’t, and what to ignore.

How to track sales pipeline stages in Luna for better forecasting

Learn how to track sales pipeline stages in Luna, avoid common pitfalls, and get real-world forecasting that actually helps you hit your targets.

Step by step guide to integrating Luna with Salesforce for seamless workflow

Learn how to connect Luna with Salesforce, avoid common headaches, and set up a workflow that actually saves you time. Practical, no-nonsense steps.

How to set and measure KPIs using Luna reporting tools

Learn practical steps to set up, track, and actually use KPIs with Luna reporting tools, minus the fluff. Real tips for real teams.

How to use Luna analytics dashboard to improve your B2B GTM strategy

Learn how to use Luna's analytics dashboard to spot real opportunities, avoid distractions, and sharpen your B2B go-to-market strategy.