Tired of sending cold emails that get ignored? You’re not alone. Most outreach is just noise—generic, templated, and easy to spot. If you’re hoping to actually start conversations (not just hit send), it’s time to get personal. This guide is for sales reps, founders, and marketers who want real replies, not just bigger “sent” numbers.
We’ll walk through how to use Luna to create personalized outreach campaigns that cut through the noise. You’ll get the good, the bad, and the stuff you can skip. No fluff—just what works.
Why Personalization Actually Matters (and When It Doesn’t)
Before you dive into tools and templates, a quick reality check: personalization isn’t magic. Mentioning someone’s company name or recent funding round isn’t enough anymore—everyone does that. What moves the needle is relevance. If what you’re sending isn’t useful to the person on the other end, personalization won’t save you.
What works: - Referencing specific pain points or goals relevant to their role or company. - Showing you’ve actually spent 2 minutes learning about them (not just scraping LinkedIn). - Keeping it short and human—nobody wants a robot pitch.
What doesn’t: - Overdoing it with creepy details (“I saw your dog’s name is Max…”). - Using “personalization” that’s just mail-merge fields. - Sending the same pitch to different industries—context matters.
Step 1: Get Clear on Who You’re Targeting
Don’t let tools or templates distract you from the hard part: knowing who you want to reach, and why.
Start with: - A clear Ideal Customer Profile (ICP). Not just “SaaS companies.” Be specific—industry, company size, problems they face. - A short list of high-priority prospects. Quality beats quantity.
Pro tip: If you’re not sure who’s actually a good fit, look at your last 5 customers who replied or bought. What do they have in common?
Step 2: Gather Real Insights (Not Just Data Dumps)
Luna can pull a lot of data, but you’ll get more out of it if you take a few minutes to dig deeper yourself.
Look for: - Recent company news, product launches, or job postings. - Clues about their tech stack or business model. - Actual pain points in their own words (e.g., quotes from interviews or social posts).
Skip: - Overly generic info (“Congrats on your recent funding!”—everyone uses that). - Anything that feels like you’re just checking a box.
Step 3: Set Up Your Campaign in Luna
Here’s where Luna gets useful—if you use it right.
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Import your leads. You can upload a CSV or sync from your CRM. Make sure your data fields (name, company, role, etc.) are clean. Garbage in, garbage out.
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Define segments. Don’t lump everyone together. Group by industry, role, or pain point so your outreach feels relevant. Luna lets you filter and tag leads to keep things organized.
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Choose your goal. Are you looking for a meeting, feedback, or a partnership? Set this up in Luna so your messaging matches.
Heads up: Luna’s automation is helpful, but don’t let it tempt you into blasting out generic messages. The real advantage is speed—if you stay personal.
Step 4: Build Messages That Don’t Sound Like Spam
This is where most campaigns fall apart. Luna offers message suggestions, but don’t just hit “approve” and move on. Review and tweak every message.
What to do: - Start with a real hook. Reference something specific and relevant. - Be direct—one ask per email. Don’t bury the lead. - Use Luna’s variables (like {{first_name}}) sparingly. The more you rely on them, the more robotic you’ll sound.
Example (bad):
Hi {{first_name}},
I’m reaching out because {{company_name}} might benefit from our solution.
Example (better):
Hi Jane,
Noticed your team at Acme rolled out a new onboarding flow. Curious if you’re looking for ways to speed up user adoption—we’ve helped folks like X and Y with that.
Pro tip: If you can’t replace the company or person’s name and still have the email make sense, it’s not really personalized.
Step 5: Automate Wisely—But Stay Ready to Jump In
Luna can automate sending, follow-ups, and tracking. That’s great for staying consistent, but don’t go full autopilot.
Best practices: - Schedule messages at realistic times (weekday mornings usually work—avoid weekends). - Set up 1-2 short follow-ups, spaced a few days apart. Don’t nag. - Monitor replies and jump in quickly when someone bites. The faster you reply, the better your odds.
What to ignore: - Endless follow-up sequences. Three emails max is usually enough—if they’re not interested, move on. - Overly clever subject lines. Clarity beats cuteness.
Step 6: Track, Tweak, and Actually Learn
Luna’s dashboards show open rates, reply rates, and more. Here’s what matters—and what doesn’t.
Pay attention to: - Reply rate. That’s your north star. Opens are nice, but replies mean you’re starting conversations. - Which messages get replies. Look for patterns—was it a certain hook, industry, or timing?
Don’t obsess over: - Open rates. Email providers mess with these numbers all the time. - Vanity metrics (how many people “viewed” your email, etc.).
Tweak your approach: Try one change at a time—maybe a new opening line, different timing, or a smaller segment. See what moves the needle before overhauling everything.
A Few Honest Takes on Luna (and Outreach Tools in General)
- Luna saves you time, not strategy. It’s fast and easy to use, but it won’t magically make your emails interesting. You still have to do the thinking.
- Personalization can’t fix a bad offer. If you’re reaching out with something nobody wants, no tool or trick will help.
- AI suggestions are a starting point—not the finish line. Review every message before it goes out. The best emails still sound like a real person wrote them.
Keep It Simple—and Iterate
Don’t overthink it. The best outreach campaigns are simple, targeted, and personal. Use Luna for what it’s good at: speeding up the grunt work so you can focus on the actual conversations.
Pick a small batch of leads, write messages you’d actually reply to, and send. Track what happens. Tweak and repeat. That’s how you get better—and get replies.
Now, get out there and write something real.