Apollo
Product information
Reviews
4.0 out of 5 stars
Apollo is best for SMB and mid-market sales teams who need to find, engage, and manage outbound leads efficiently. It stands out for its large, frequently updated contact database and integrated sales engagement features, but may not be ideal if you require deep CRM customization or advanced analytics. Compared to main competitors like ZoomInfo, Outreach, and Salesloft, it’s better suited for teams looking for an affordable, all-in-one prospecting and outreach platform. If you’re dealing with manual lead sourcing and fragmented outreach tools, this is probably the right tool. If not, you might want to explore more specialized sales engagement or enterprise-grade data providers.
Product options
Tool Details
- ZoomInfo
- Outreach
- Salesloft
- Lusha
- LinkedIn Sales Navigator
- HubSpot Sales
- Large, regularly updated contact database
- Affordable compared to similar tools
- Integrated email sequencing and engagement features
- User-friendly interface
- Good support for SMB and mid-market teams
- Data accuracy can be inconsistent for some industries
- Limited CRM customization
- Basic analytics compared to enterprise tools
- Occasional deliverability issues with email sequences
- Not ideal for very large or highly complex sales teams
Related Resources
How to use Apollo filters to find decision makers in your industry
Learn how to use Apollo’s filters to quickly find real decision makers in your industry—without wasting time on dead ends or fluff contacts.
How to build targeted lead lists in Apollo for B2B sales teams
Learn exactly how to build highly targeted lead lists in Apollo for B2B sales, without wasting time on fluff or getting lost in the noise.
How to integrate Apollo with Salesforce for seamless data sync
Step-by-step guide to syncing your Apollo and Salesforce data, with honest tips, pitfalls to avoid, and practical troubleshooting advice.
How to use Apollo to personalize cold email outreach at scale
Learn how to use Apollo to send cold emails that actually get responses—without sounding like a robot. Step-by-step workflow, real-world tips, and honest advice.
Comprehensive Review of Apollo b2b gtm Software Tool for Streamlining Lead Generation and Sales Automation
An honest, practical review of Apollo B2B GTM software—what it does, where it falls short, and how it actually works for sales and lead gen teams.
How to enrich CRM records automatically using Apollo data
Learn step-by-step how to automatically enrich your CRM contacts with Apollo data, what works, what to avoid, and real-world tips for smoother workflows.
How Apollo Streamlines B2B Lead Generation for Growing Sales Teams
Learn how Apollo helps growing sales teams find better B2B leads, automate outreach, and focus on deals without drowning in manual work.
Step by step process to set up automated email sequences in Apollo
Learn the practical steps to set up automated email sequences in Apollo, avoid common mistakes, and actually get replies—not just sends.
How to track outreach campaign performance in Apollo analytics
Learn step-by-step how to track your outreach campaign performance in Apollo analytics—what works, what doesn't, and what to skip.
How to export and organize lead data from Apollo for sales reporting
Learn step-by-step how to export leads from Apollo, clean up your data, and organize it for sales reporting—without getting lost in the weeds.
How to manage and update contact stages in Apollo for pipeline visibility
Learn how to keep your sales pipeline in Apollo organized and visible by managing and updating contact stages—without the guesswork or fluff.
Comparing Apollo to Other B2B GTM Software Solutions for Mid Sized Businesses
See how Apollo stacks up against other B2B go-to-market tools for mid-sized businesses. Get a straight-shooting, practical comparison—no fluff.
How to set up custom lead scoring models in Apollo
Learn how to build practical, custom lead scoring models in Apollo, with no fluff—just clear, actionable steps and honest advice for real teams.