Clay
Product information
Reviews
4.0 out of 5 stars
Clay is best for SMB and mid-market sales and marketing teams who need to automate lead generation, enrichment, and outreach workflows. It stands out for its flexible, no-code interface that connects to hundreds of data sources and APIs, but may not be ideal if you require deep native CRM integrations or advanced workflow branching. Compared to main competitors like Apollo, Zapier, and PhantomBuster, it’s better suited for teams who want to build custom prospecting automations without heavy engineering resources. If you’re dealing with manual, repetitive lead research and outreach tasks, this is probably the right tool. If not, you might want to explore more specialized sales engagement platforms or traditional automation tools.
Product options
Tool Details
- Apollo
- PhantomBuster
- Zapier
- Lusha
- Salesloft
- Highly customizable no-code automation builder
- Integrates with a wide range of data sources and APIs
- Saves significant time on manual prospecting tasks
- Flexible for both sales and marketing use cases
- Good documentation and active support
- Learning curve for non-technical users
- Limited native CRM integrations compared to some competitors
- Can get expensive at higher usage tiers
- Occasional reliability issues with complex automations
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