If you send cold emails for meetings, you already know the first reply is rare—and the second or third usually gets ignored. You’re not alone. Most prospects need a nudge or two before they’ll book a call. That’s where automation comes in. This guide is for anyone using Luna to book more meetings and tired of chasing prospects manually.
Let’s cut through the fluff. Here’s how to set up automated follow-ups in Luna, what actually matters, and where most people mess up.
Why Even Bother With Automated Follow-Ups?
It’s simple: follow-ups work. Most meetings get booked after the first or second reminder. If you’re only sending one email, you’re probably leaving money on the table. But, doing it by hand is a pain and easy to forget.
Automating your follow-ups means: - Less time spent remembering who to ping. - No more “did I follow up with them?” moments. - More meetings on your calendar, without more hassle.
But don’t expect miracles. Automation helps, but only if your messages are worth reading and your timing isn’t annoying.
Step 1: Get Your Luna Account Ready
Before you dive in, make sure you’re set up right:
- Connected Email: Luna can’t send anything if your email account isn’t hooked up. Go to settings, connect your Gmail or Outlook, and give permissions.
- Verified Sender: If Luna asks, verify your email address. This helps your messages hit inboxes instead of spam.
- Basic Campaign Set Up: You should already have a contact list or campaign in Luna. If not, import your leads now.
Pro tip: Use a real email address—avoid “no-reply@” or generic aliases. People reply to humans, not robots.
Step 2: Map Out Your Follow-Up Sequence
Don’t just spam the same message three times. Plan out what you’ll say and when:
- How many follow-ups? Most people stop at two or three. Any more, and you risk being ignored—or worse, marked as spam.
- Timing matters: Wait at least 2-3 days between messages. Anything faster looks desperate.
- Change it up: Each follow-up should have a slightly different angle. Don’t just say “bumping this to the top of your inbox” every time.
What actually works: - Short, direct reminders (“Just checking in to see if you got my last note.”) - Answering a possible objection (“Thought you might be busy—happy to send more info if you need it.”) - Offering value (“Here’s a quick case study if you’re still on the fence.”)
What doesn’t: - Guilt trips (“I’ve emailed you three times!”) - Overly formal language - Writing novels—keep it under 100 words
Step 3: Set Up Automated Follow-Ups in Luna
Here’s how to get your sequence loaded and running:
- Start a new sequence or edit an existing one.
- In Luna, go to your campaign or sequence dashboard.
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Click “Add Follow-Up” or similar (their UI might change, but look for keywords like “steps” or “sequence”).
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Write your follow-up messages.
- Paste in your drafted follow-up (see Step 2).
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Use Luna’s templates if you’re stuck, but tweak them so you don’t sound like a robot. Personal touches matter.
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Set the delay.
- Choose how many days after the last email the follow-up goes out. Luna usually lets you pick by day.
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Don’t stack them back-to-back—spread them out.
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Add more steps if needed.
- Most campaigns work best with 2-3 touches total (initial + 1-2 follow-ups).
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If you’re pushing for more, make sure each one adds something new, not just a repeat.
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Personalization tokens (first name, company, etc.):
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Use these, but don’t overdo it. “Hi {{first_name}}” is fine, but don’t make your emails look like Mad Libs.
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Preview and test.
- Send test emails to yourself. Check for typos, broken links, or anything that screams “mass email.”
What to ignore: Luna’s “AI” copy suggestions can save time, but don’t trust them blindly. They’re hit-or-miss—always read before sending.
Step 4: Make Sure Your Emails Actually Get Delivered
Automation is useless if your emails go straight to spam.
- Warm up your email account: If you’re new or sending a lot, start slow. Ramp up volume over a week or two.
- Avoid spammy words: No “FREE!!!” or “ACT NOW!!!”
- Use a real signature: Include your name, company, and a real reply-to address.
- Don’t send huge attachments: These trip spam filters.
Pro tip: Use a tool like mail-tester.com to check your emails before launching a full campaign.
Step 5: Track Results and Adjust
Here’s where most people get lazy. You shouldn’t.
- Check open and reply rates: Luna’s dashboard makes it easy to see which steps work.
- Tweak your timing: If people reply less to the second follow-up, try sending it a day later—or earlier.
- A/B test subject lines: Sometimes, one word makes a difference. Don’t change everything at once.
Don’t obsess over tiny differences. If you’re getting replies, you’re doing fine. If not, change one thing at a time and try again.
What To Watch Out For (Common Pitfalls)
- Too many follow-ups: You’ll annoy people, get marked as spam, and hurt your sender reputation.
- Sounding like a template: If your email looks and feels mass-produced, people ignore it.
- Ignoring replies: If someone responds, take them out of the sequence—Luna can usually do this automatically, but double-check.
Red flag: If you get angry replies or a spike in unsubscribes, dial it back. More isn’t always better.
Keep It Simple and Iterate
Automating follow-ups in Luna isn’t magic, but it saves time and gets better results if you do it right. Don’t overthink it—start with a basic two-step sequence, test it, and tweak from there. Watch your results, keep your tone human, and don’t be afraid to skip the “growth hack” hype.
Simple, consistent action beats fancy setups every time. Now go set it up and get some meetings on the calendar.