Using Leadmagic to discover decision makers in target accounts

If you’re tired of chasing ghosts in your sales process—endless LinkedIn browsing, generic contact lists, and “decision makers” who can’t actually make decisions—this guide is for you. I’m going to walk you through how to use Leadmagic to actually find the people who matter at your target accounts. And I’ll be straight with you about what works, what’s a time-waster, and what to watch out for.


Why Bother? The Real Problem with Finding Decision Makers

Let’s get this out of the way: most tools promise you a “direct line” to the C-suite. Reality check—most of the time, you end up with a pile of outdated emails, or you’re trying to book meetings with people who don’t care (or can’t help you). The real value is finding the right people, at the right companies, with real buying power. That’s easier said than done.

Leadmagic tries to tackle this by giving you company-level insights and surfacing the actual humans you need to talk to, not just a flood of random contacts. Does it work? Sometimes. But you’ve got to use it right—and you need a system that doesn’t waste time.


Step 1: Get Crystal Clear on Your Target Account List

Before you even open up Leadmagic, stop and ask: “Who am I really trying to reach?” If your answer is “anyone with a budget,” you’re setting yourself up for a wild goose chase.

Here’s what actually helps: - Make a list of your top 20–50 dream accounts (real companies, not just industry types). - Write down the titles or roles of the actual decision makers you need. Not just “VP” or “Director.” Think: “Director of IT Security” or “Head of Talent Acquisition.” - Be honest: Do you already know someone there? Start with warm connections before going cold.

Pro tip: If you’re just dumping generic industry filters into tools, you’ll get garbage out. Garbage in, garbage out.


Step 2: Set Up Leadmagic and Plug in Your List

Once you’ve got your target accounts, it’s time to put Leadmagic to work.

How to do it: - Import your list of company domains into Leadmagic. Most platforms let you upload a CSV or paste in domains. - If you’re using LinkedIn Sales Navigator or another CRM, you can usually export account lists and import them directly. - Double-check that the domains match the real company (e.g., “acme.com” not “acmeincorporated.net” from some old spreadsheet).

What Leadmagic does here: - It starts mapping contacts at those companies, pulling in data from public sources, email patterns, and sometimes social profiles.

What to ignore: Don’t get distracted by the “recommended” accounts or lists Leadmagic suggests unless they exactly match your ICP. Stick to your homework.


Step 3: Filter for Real Decision Makers (Not Just Anyone with a LinkedIn Profile)

This is where most people screw up: they grab every contact Leadmagic spits out. Don’t do that.

Here’s how to cut through the noise: - Use Leadmagic’s filters to zero in on the right titles. Look for decision makers, not “analysts” or “specialists” unless you know those folks drive buying. - Pay attention to department, seniority, and geography. If you only sell in North America, don’t waste cycles on EMEA contacts. - Cross-check titles with what’s actually on LinkedIn. Sometimes Leadmagic’s categorization is off, especially for small companies or weird job titles.

Heads up: Don’t obsess over “C-level” unless you’re selling something truly strategic. In most companies, Directors or VPs actually hold the budget and make the call.


Step 4: Check Contact Quality Before You Reach Out

Leadmagic, like every tool, will give you some duds—old emails, people who’ve moved on, or contacts who never respond.

Save yourself time by: - Spot-checking emails with a validation tool (like NeverBounce or Hunter.io). Leadmagic sometimes marks emails as “verified” that still bounce. - Checking recent LinkedIn activity. If someone left the company months ago, move on. - Looking for signs of real engagement—do they post, comment, or list their current role clearly?

What doesn’t work: Blindly blasting emails to everyone on the list. You’ll burn your sender reputation and annoy future prospects.


Step 5: Personalize Your First Touch—Don’t Be a Robot

If you’ve actually found the right decision makers, now’s the time to reach out. But please, don’t just copy-paste some generic “I’d love to connect” pitch.

What works: - Mention something specific about their company (recent funding, new product launch, etc.). - Reference the actual pain point they might have, based on their role and industry. - Keep it short. No one wants to read your life story.

What you can skip: Overly clever subject lines, “just checking in” messages, or trying to fake familiarity. People can smell “mail-merge” a mile away.


Step 6: Track Responses and Update Your List

Leadmagic isn’t magic—it’s a tool. You’ll still need to stay on top of your process.

Here’s what helps: - Mark contacts who reply, bounce, or ask to be removed. - Update your target list regularly. People move jobs, companies change priorities, and not every account will pan out. - Use Leadmagic’s analytics (if you want), but don’t get lost in pretty charts. Focus on moving real conversations forward.


What Leadmagic Gets Right (and Where It Falls Short)

The good: - Quick way to map key contacts at your dream accounts. - Decent filtering and search, so you’re not stuck with a firehose of irrelevant leads. - Solid for building a “first pass” list—especially if you’re tired of LinkedIn’s limits.

The bad: - Data freshness isn’t perfect. Expect at least 10–20% of contacts to be out of date. - Fewer insights on “hidden” decision makers (people who keep low profiles or use vague job titles). - It still takes work—there’s no real “easy button” here.

Bottom line: Leadmagic is a good tool, not a silver bullet. It’ll save you some legwork, but you still need to think critically about who you’re contacting and why.


Keep It Simple, Iterate, and Don’t Overthink

Most sales teams get stuck overcomplicating things. The goal is simple: find real decision makers, reach out thoughtfully, and learn what works. Use Leadmagic as a shortcut for research, but don’t expect miracles.

Start with a focused account list. Use filters and common sense. Check your data before you waste anyone’s time. If something isn’t working, tweak your approach—not just your tools.

Chasing the perfect contact list is a trap. Just get started, keep it human, and adjust as you go.