B2B sales is a slog if you're stuck sending cold emails one-by-one or wrestling with clunky tools. If you're reading this, you're probably tired of copy-pasting and ready to automate the boring stuff—without turning your outreach into spam. This guide is for founders, sales folks, or anyone who wants to use outbound email to actually get results, not just tick a box.
We're going to walk through how to use Leadmagic to set up outbound email sequences that actually get replies, not just opens. You’ll get honest takes on what’s useful, what to skip, and how to avoid burning your domain or annoying your prospects.
What Is Leadmagic (and Why Use It)?
Let’s keep this real: Leadmagic is a tool for automating outbound email sequences, tracking activity, and handling replies. It’s built for B2B, so it’s not just about blasting emails—it’s about making sure the right people get the right message at the right time.
Why use Leadmagic instead of just doing this in Gmail or a generic CRM?
- Simple, focused workflows: No bloated dashboards. It’s built for outbound email, not everything under the sun.
- Automated follow-ups: Set it and forget it—your prospects get nudged without you keeping a spreadsheet.
- Activity tracking: See who opens, clicks, or replies so you know who’s worth chasing.
- Basic enrichment and scheduling: Helps you get the details right (though it’s not magic, despite the name).
Is it perfect? No. But it does the job for most small teams or solo sellers who want something between “manual misery” and “enterprise overkill.”
Step 1: Get Your Data Right (Don’t Skip This)
Before you touch Leadmagic, get your contact list in order. This is where most outbound fails. Garbage in, garbage out.
What you need: - Names, company, email addresses (duh) - (Optional) Personalization tidbits—like role, industry, or a note about why you’re reaching out
Avoid these rookie mistakes: - Old, scraped, or bought lists. You’ll get bounces, spam complaints, and pretty much no replies. - Generic info@ emails—they rarely work. - Missing first names or companies. Your emails will feel robotic.
Pro tip: Run your list through an email verifier before uploading. It’s worth the extra step to avoid getting your domain blacklisted.
Step 2: Set Up Your Leadmagic Account
Sign up, verify your email, and hook up your sending account. Leadmagic works with Gmail, Outlook, and most business email providers.
A few things to watch out for: - Use a real business domain, not a free Gmail/Hotmail address. - Warm up your domain if it’s new—send a few real emails manually for a couple weeks before blasting campaigns. - Limit sending volume at first (e.g., 30-50 emails/day per inbox). More isn’t better if you’re flagged as spam.
Pro tip: If you’re running higher volume, consider using a dedicated “outbound” domain (like yourcompany.co instead of yourcompany.com) to protect your main brand.
Step 3: Create Your First Sequence
This is where the magic (or at least, the automation) happens.
How to build a sequence that doesn't suck:
- Start with your core message: What’s the real reason someone should reply? Cut the fluff.
- Write 3-5 short emails: Don’t overthink it. Most replies happen in the first two, but polite persistence works.
- Personalize, but don’t go overboard: Use merge tags for first name, company, or industry. Don’t fake interest—if you don’t know them, don’t pretend you do.
- Set delays: Typical is 2-4 days between emails. Don’t send daily—it’s annoying.
Example sequence:
- Email 1: Quick intro, one-sentence value prop, ask a simple question.
- Email 2: Short follow-up, mention a relevant case or pain point.
- Email 3: “Just checking in” nudge, final call-to-action.
What to skip: - Gimmicks (“Did my email get lost in your inbox?”) — most people see through these. - Attachments or links in your first email—these can trigger spam filters.
Step 4: Upload Your List and Set Personalization
Import your list as a CSV or connect your CRM if you’re fancy. Map your columns to Leadmagic’s fields.
Personalization basics: - Double-check merge tags—nothing kills trust like “Hi {FirstName}.” - Use fallback values (e.g., “there” if the first name is missing). - Spot-check a few contacts before launching.
Pro tip: If you want to stand out, add a one-liner specific to each prospect in a custom column. It takes longer, but you’ll see a higher reply rate.
Step 5: Schedule and Launch
Review your sequence and schedule your sends.
Best practices: - Send during business hours in your prospect’s time zone. - Avoid Mondays before 10am and Fridays after 3pm—these get the worst response rates. - Stagger sends to avoid looking like a bot (Leadmagic has settings for this).
What to watch out for: - Don’t blast your whole list at once. Start with a small batch to see how it lands. - Keep an eye on bounce and spam rates. If you get more than 5% bounces, stop and clean your list.
Step 6: Track Replies and Adjust
Here’s where most people drop the ball: they “set and forget,” but never tweak their approach.
With Leadmagic, you can: - See opens, clicks, and replies in one dashboard. - Automatically pause sequences when someone replies. - Tag, archive, or move contacts based on actions.
What actually matters: - Replies, not opens. Don’t obsess over open rates—they’re inflated by privacy tools and bots. - Quality of replies. Are people interested, or just asking to unsubscribe? - Patterns. If you’re getting crickets, rewrite your first email. If people reply angrily, tone it down.
Pro tip: After your first 100 sends, review your subject lines and first sentences. Small tweaks here often make the biggest difference.
Step 7: Handle Unsubscribes and DNC (Do Not Contact)
Don’t ignore this. Not handling unsubscribes can get you in legal hot water.
- Leadmagic handles basic unsubscribe links—use them.
- Honor opt-outs. If someone says “remove me,” do it. No exceptions.
- Keep a simple “do not contact” list and check it before new campaigns.
Don’t try to be cute here. Respect goes a long way, and it keeps you off blacklists.
Does Leadmagic Actually Work for B2B Outbound?
Short answer: Yes, if your list is good and your message doesn’t sound like a robot.
Where it shines: - Small sales teams or founders sending 50–500 emails/week. - Simple, targeted sequences with basic personalization. - Clear tracking and follow-up without a ton of manual work.
Where it falls short: - If you want deep CRM integration or fancy reporting, you’ll hit limits. - Not ideal for transactional emails or big, complex marketing campaigns. - Deliverability isn’t perfect if your list or domain is weak (but that’s true for every tool).
What to ignore: - Hype about “AI personalization at scale”—it’s mostly lipstick on a pig. - Overcomplicating sequences with endless branches. Simple usually works better.
Keep It Simple, Iterate, and Don’t Overthink It
Outbound email isn’t rocket science, but it’s easy to make it complicated. With Leadmagic, focus on getting your basics right—good data, clear messages, and steady follow-up. Start small, watch what works, and tweak as you go.
You don’t need to be a growth hacker or buy into the latest trends. Just send honest emails to real people, pay attention to their replies, and keep refining. The rest will take care of itself.