If you work in B2B sales, you know the pain: people hit your site, poke around, and vanish. You see the traffic numbers, but who are these visitors? If you could just find out which companies are sniffing around, you could actually do something about it. That’s where tools like Canddi come in. In this guide, we’ll break down how to use Canddi to pull back the curtain on anonymous visitors—what actually works, what’s just marketing fluff, and how to use the data without creeping people out or wasting your time.
Who This Is For
- B2B sales teams that want more than just “someone from the UK visited your homepage.”
- Marketers tired of Google Analytics’ vague numbers.
- Anyone who wants real, actionable info on visitors—not just pageviews.
If you’re selling consumer products or running a hobby blog, this isn’t for you. But if you’re trying to spot potential business leads before your competitors, keep reading.
Step 1: What Canddi Actually Does (and Doesn’t)
Before you dive in, let’s set expectations. Canddi isn’t magic. It won’t give you a list of email addresses for every visitor. Here’s what it can do:
What Works: - Identifies the companies visiting your site by matching IP addresses to business databases. - Pulls in company info (industry, size, location) so you can spot if your target accounts are sniffing around. - Tracks which pages a company looked at, how long they stayed, and if they keep coming back. - With the right setup, can sometimes link activity to an actual person (more on this later).
What to Ignore: - Don’t expect personal details for every visitor. GDPR and privacy rules put a hard stop on that. - Home-office and mobile visits are often “unknown” or generic ISPs. You won’t get much from those. - It’s not a replacement for your CRM—it’s an add-on, not a silver bullet.
If someone’s promising you a magic list of named prospects, be skeptical. Canddi’s value is in surfacing which companies are interested—think account-level intelligence, not a stalker list.
Step 2: Getting Set Up (Without Breaking Your Site)
Canddi works by adding a tracking script to your website—think Google Analytics, but focused on visitor identity. Here’s how you get started:
- Sign Up and Get Your Script: Create a Canddi account. You’ll get a small snippet of JavaScript.
- Install the Script: Drop it into your site’s header or use tools like Google Tag Manager. If you’re not comfortable editing HTML, get your web person to help. It’s the same process as any analytics tool.
- Check It’s Working: Visit your own site, then check Canddi’s dashboard to see if your visit shows up. If it’s not tracking, double-check where you pasted the code.
Pro tip: If your site is behind a firewall or login, you’ll need to install the script inside the protected area to track logged-in users. Otherwise, you’ll just see generic visits.
Step 3: Understanding the Data (and Not Wasting Your Time)
Once Canddi starts collecting data, you’ll see a list of “identified” companies and sometimes people. Here’s how to read what you’re seeing:
The Good
- Company Name: Usually accurate if someone’s visiting from a business network.
- Location: Decent for larger offices; can help if you’re targeting specific regions.
- Pages Viewed: Tells you what the visitor cared about. Did they spend 10 minutes on your pricing page? That’s a hot lead.
- Repeat Visits: If a company keeps coming back, that’s worth a closer look.
The Not-So-Good
- “Unknown” or ISP Visits: Lots of traffic will just show as generic ISPs or “unknown.” Don’t waste time here.
- False Positives: Sometimes, IP databases are wrong. You might see old company names or weird matches.
- Person Identification: You might see a name or email, but only if someone filled out a form, clicked a tracked email, or did something to “de-anonymize” themselves.
What to actually act on: Focus on companies that fit your target profile and show buying signals (multiple visits, time spent on key pages, repeat activity). Ignore the rest—you’ll drive yourself crazy chasing ghosts.
Step 4: Linking Visits to Actual People (What’s Realistic)
This is where Canddi’s marketing can get ahead of reality. Here’s the honest breakdown on identifying individuals:
- If someone fills out a form (like a demo request), Canddi can link their activity to that email address—after the fact.
- If you send tracked email campaigns (using Canddi’s links), clicks from those emails can be tied to a person.
- Otherwise, you’re looking at company-level data, not personal info.
Don’t buy the “we know every visitor’s name” hype. At best, you’ll get partial attribution—still useful, but not a magic trick.
Pro tip: To increase identification rates, integrate Canddi with your email marketing or sales outreach tools. Send tracked links in your outbound efforts. The more people engage, the more Canddi can connect the dots.
Step 5: Acting on the Insights (Without Being Creepy)
So you know a company is interested. Now what? Here’s what works (and what doesn’t):
What Works: - Warm Outreach: If you see a target account visiting important pages, use that as a reason to reach out. “I noticed your team’s been checking out our pricing page—happy to answer questions.” - Account-Based Marketing: Use visit data to prioritize which prospects get ads, emails, or calls. Stop “spraying and praying” and focus on real interest. - Sales Intelligence: Feed hot accounts to your sales team so they don’t miss warm leads.
What Doesn’t: - Creepy Emails: Don’t say “I saw you visited our site at 10:43am.” That’s just weird. - Cold Outreach to Random Visitors: If a company doesn’t fit your ICP (ideal customer profile), it’s not worth chasing just because they visited.
Pro tip: Use Canddi’s data as a conversation starter, not as a replacement for actual sales skill. It’s a shortcut to relevance, not a spam cannon.
Step 6: Integrating with Your Sales Stack (Without Creating a Mess)
Canddi can push data to CRMs like Salesforce, HubSpot, and others. Here’s what to know:
- Sync Only What Matters: Don’t flood your CRM with every detected company. Set up rules so only high-value or repeat visitors get pushed over.
- Keep It Clean: Assign a dedicated field or tag for Canddi-originated leads so your team knows where the info came from.
- Automate Alerts: Set up email or Slack alerts for when target accounts come back to your site. Don’t rely on checking the dashboard manually.
Pro tip: Review your workflow every few months. If your sales team is ignoring the alerts, something’s off—either you’re pushing too many, or they’re not relevant enough.
Step 7: Measuring Success (and Avoiding Vanity Metrics)
It’s easy to get caught up in “look how many companies visited us!” Instead, focus on real outcomes:
- Quality Over Quantity: Are you getting more meetings booked with target accounts?
- Sales Cycle Impact: Do deals close faster when you use Canddi data?
- Feedback Loop: Is your team actually using the insights, or are they just noise?
If you’re not seeing real results, tweak your filters, integrations, or outreach. Don’t be afraid to scale back what you track until it’s actually making a difference.
What to Watch Out For
- GDPR and Compliance: If you’re in Europe or dealing with EU visitors, make sure your privacy policy covers Canddi tracking. Don’t get sloppy here.
- Home and Mobile Traffic: With hybrid work, lots of visits come from home networks or mobile devices. These are hard to identify—don’t expect miracles.
- False Hope: A visit doesn’t mean a sale. Use this as a signal, not a guarantee.
Final Thoughts
Canddi is a useful tool for surfacing real buying signals from anonymous website visitors, but it’s not a crystal ball. Focus on what actually helps your sales team—identifying interested companies, not chasing down every IP address. Start simple, see what works, and adjust as you go. Don’t overcomplicate it. The goal: more warm conversations, less guesswork.