Looking for B2B go-to-market software is a headache. Everyone promises you’ll “drive revenue” and “empower teams.” That’s nice, but you need real features that work, not just buzzwords. If you’re considering Allego, this guide is for you. Whether you’re in sales enablement, sales ops, or just the unlucky soul tasked with picking new software, here’s what to actually look for—and what to skip.
Who Should Care About Allego?
If your team sells complex products, needs to ramp reps quickly, or struggles to keep sales and marketing on the same page, Allego’s worth a look. It does a lot: training, content management, coaching, analytics, even call recording. But it’s not magic. It’s a toolbox, not a silver bullet.
1. Usability: Don’t Underestimate This
If your reps won’t use it, none of the following features matter.
- Clean interface: Is it easy to find stuff, or will your team drown in menus?
- Mobile app: Salespeople are rarely at their desks. Allego’s mobile app is decent, but check it on both iOS and Android (some features lag behind).
- Onboarding: How long before a new hire can use it without a cheat sheet? Fast onboarding is a big deal, especially if you have high turnover or lots of contractors.
Pro tip: Ask for an unfiltered trial. If the rep can’t give you one, that’s a red flag.
2. Content Management: The Heart of the Platform
Most B2B teams have a content mess—slide decks, PDFs, videos, all over the place. Allego’s content library tries to fix this.
- Centralized content hub: Can you actually find what you need, or is it just another dumping ground?
- Search and tagging: Search should work like Google, not a clunky file system. Tagging helps, but only if people use it.
- Version control: Old decks floating around will bite you. Allego does auto-versioning, but you’ll want to check if it’s easy to roll back or flag outdated stuff.
- Sharing: Can reps easily send content to prospects via email, links, or social? Allego supports this, but test how it looks on the other end.
What works: Allego’s content search is better than most, especially for video.
What doesn’t: If your team’s discipline about tagging is weak, you’ll end up with digital clutter anyway.
3. Training & Microlearning: Fast, Not Fancy
This is Allego’s bread and butter—bite-sized training, not endless webinars.
- Microlearning modules: Short videos and quizzes actually get watched. Allego makes it pretty easy to build these.
- Certifications: Good for compliance and onboarding. Make sure the quiz builder isn’t a pain to use.
- AI-powered recommendations: In theory, Allego suggests content based on what your reps need. In practice, it’s hit or miss—useful, but not a replacement for human managers.
Ignore: “Gamification” features. They sound cool, but most reps tune them out after a week.
4. Video Coaching & Feedback: Worth the Hype?
One of Allego’s flagship features is letting reps record practice pitches and get feedback—think of it as a safe space to bomb before the big call.
- Self-recording: Reps can record and submit pitches. It’s awkward at first, but better than shadowing.
- Manager feedback: Managers can leave comments or grade submissions. Honest feedback is key—otherwise, it’s just busywork.
- Peer review: Can be useful, but only if your culture supports it. Otherwise, you’ll get “Looks great!” and nothing actionable.
- AI analysis: Allego claims to analyze tone, pace, and filler words. Sometimes it's spot-on, sometimes it misses nuance. Use it as a guide, not gospel.
What works: Asynchronous video feedback is a lifesaver for remote teams.
What doesn’t: If managers don’t actually review videos, it’s just more work for reps.
5. Integration with Your Existing Tools
No one wants another silo. Check how Allego connects with your tech stack.
- CRM integration: Out-of-the-box connectors for Salesforce are decent. For others, ask for a live demo—APIs are one thing, working integrations are another.
- Email & calendar: Can Allego plug into Outlook or Gmail for content sharing and meeting tracking? This saves a ton of time.
- Content management systems: If your marketing team lives in SharePoint, Google Drive, or Box, make sure you can sync files, not just upload.
- SAML/SSO: Single sign-on is a must for security and sanity.
Pro tip: Ask what data flows back into your CRM. If it’s just “activity tracked,” that’s not enough—you want engagement data tied to deals.
6. Analytics: Actionable or Just Pretty?
Dashboards are only useful if they actually help you coach, not just watch lines go up and down.
- Content analytics: See who uses what, and what actually gets shared with buyers.
- Training analytics: Who finished onboarding, who’s lagging, and who’s just clicking through.
- Call/meeting insights: If you use Allego’s call recording, you can get transcripts and keyword tracking. Useful, but privacy can be a concern—check your company’s policy.
- Custom reports: Out-of-the-box dashboards are usually fine, but make sure you can export data to Excel or BI tools if you need deeper analysis.
What works: Engagement analytics for content are solid.
What doesn’t: Don’t expect AI insights to replace actual sales management.
7. Security & Compliance: Don’t Get Burned
B2B buyers care about this, especially in regulated industries.
- SOC 2 compliance: Allego is SOC 2 certified, which is table stakes these days.
- GDPR/CCPA: Make sure you can handle data requests easily—Allego says they’re compliant, but check the fine print.
- User permissions: Granular controls let you lock down sensitive content. Worth testing—some orgs find it clunky.
Ignore: Marketing fluff about “enterprise-grade security.” Ask for specifics and get your IT team involved early.
8. Support & Community: You’ll Need It Eventually
No software is perfect. How quickly can you get a real answer when something breaks?
- Onboarding help: Does Allego provide real humans, or are you left with a knowledge base? Some plans include customer success managers, but not all.
- Ongoing support: Check response times. A “24/7” chat bot isn’t the same as real tech support.
- User community: There’s a user group, but it’s not as lively as some. If peer learning is important to you, look elsewhere.
Pro tip: Ask to speak with a current customer in your industry. If that’s a problem, consider why.
What to Ignore
- AI Everything: It’s everywhere in their pitch, but most of it is just recommendation engines and basic analysis. Nice, but don’t expect it to close deals for you.
- Gamification: Unless you’re managing a team that loves badges and leaderboards, this is window dressing.
- “Next-Gen” Marketing: If you don’t get what a feature actually does in under 30 seconds, you probably don’t need it.
Final Thoughts: Keep It Simple, Iterate Fast
Allego does a lot right, but it won’t fix broken processes or magically motivate your team. Focus on real problems: Is content findable? Are reps getting feedback? Does training stick? Start small, roll out to a pilot group, and keep what works. Skip the hype and keep it simple. You’ll get more value—and fewer headaches—by building on what actually helps your team sell.