If you’re running B2B campaigns and your landing pages look like everyone else’s, you’re probably leaving leads (and money) on the table. This guide is for marketers, sales ops folks, or anyone who needs to spin up custom pages in Leadsquared that actually work for B2B—without hiring an agency or losing weeks to endless tweaks.
Let’s get you from “where do I even start?” to “here’s the link—go test it.”
Step 1: Know What You Want From Your Landing Page
Don’t overcomplicate this. Before you log in or touch a template, figure out:
- What’s the one thing you want people to do? (Book a demo, download a whitepaper, request a callback, etc.)
- Who exactly is this page for? (Be specific: “IT managers at SaaS companies with 50+ staff,” not just “businesses.”)
- What’s your offer? (Plain English, please. No one cares about “solutions.”)
Pro tip: Write this out in a doc or on a sticky note. It’ll keep you focused when you’re staring at too many template choices.
Step 2: Prep Your Assets (Copy, Images, Forms)
Landing page builders aren’t magic. The best software can’t rescue a weak headline or terrible form. Gather your stuff:
- Headlines and body copy: Short, clear, and free of fluff. Focus on problems your audience actually cares about.
- Images or graphics: Real product shots work better than stock photos. If you only have stock, pick ones that don’t scream “stock.”
- Forms: Figure out what you really need from a lead. More fields = fewer submissions. For B2B, try to get business email, name, company, and maybe phone. Cut the “How did you hear about us?” unless you’ll actually use it.
What to ignore: Don’t waste time on background videos, carousels, or anything flashy unless you know your audience loves it. Most B2B buyers don’t.
Step 3: Log In and Start a New Landing Page
Head into Leadsquared and find the landing page builder (it’s usually under “Marketing” > “Landing Pages”).
- Click “Create Landing Page.”
- Choose “Custom” if you want total control, or start from a template if you don’t want to build from scratch. Don’t overthink this—templates can always be changed later.
Honest take: Leadsquared’s templates are decent, but some look dated. Pick the simplest one close to your layout and swap stuff out fast.
Step 4: Build Out the Page Structure
Think of your landing page as a story:
- Headline: Make it obvious what you’re offering—no riddles.
- Subheadline: One sentence that explains the value or solves a pain point.
- Benefits (not features): Bullet points are your friend here.
- Visual (optional): Support your message, don’t distract.
- Lead capture form: Keep it above the fold if possible.
- Trust signals: Client logos, testimonials, or stats, but only if they’re real.
- Call to action (CTA): Make it big, clear, and honest. “Get Started” or “Book a Demo”—something specific.
Drag and drop these elements into place. Leadsquared’s builder is pretty standard—if you’ve used Wix or HubSpot, you’ll pick it up fast. If you get stuck, their inline help is okay, but don’t be afraid to just delete sections you don’t need.
Pro tip: Don’t go overboard with sections. Less is usually more, especially for B2B folks who just want answers and a form.
Step 5: Customize Your Form and Integrate With Your CRM
- Click on the form section to edit fields.
- Only ask for what sales needs for follow-up. Remember: every extra field drops conversions.
- Set up validation—force business email addresses if you want to weed out Gmail/Yahoo signups.
CRM integration: - Leadsquared auto-connects landing page forms to its built-in CRM. If you use another tool (like Salesforce), set up an integration or use Zapier. - Map form fields to your CRM fields. Double-check this. Nothing kills a campaign faster than losing leads to bad mapping.
What doesn’t work: Don’t try to capture everything upfront. If your sales team needs more info, get it on the first call, not the form.
Step 6: Polish the Design (But Don’t Get Lost Here)
- Brand colors and logo: Add your logo and match the color scheme to your brand. Skip the fancy gradients unless your audience expects it.
- Mobile responsiveness: Use Leadsquared’s preview tool to check mobile and tablet layouts. Fix anything that looks weird.
- Font size: Make sure your text is readable—especially on mobile.
What to ignore: Fancy animations, pop-ups, or auto-playing videos. These almost always slow the page and annoy B2B visitors.
Step 7: Set Up Tracking and Thank You Page
- Tracking:
- Add your Google Analytics or other tracking codes in the settings.
- Leadsquared can fire conversion pixels for LinkedIn, Facebook, etc. Set this up if you’re running paid ads.
- Thank You page:
- Either use the default or make a custom one.
- Tell people what happens next (“A rep will contact you within 1 business day”) and actually do it.
Honest take: If you’re not tracking conversions, you can’t improve anything. Set it up before you hit publish.
Step 8: Test Everything (Don’t Skip This)
- Fill out the form yourself. Did you get the notification? Did the data go where it should?
- Try bad data (wrong email, missing required fields). Does the form catch errors?
- Check on mobile and desktop.
- If you’re using UTM parameters for campaigns, make sure they’re passing through.
What to ignore: Don’t obsess over one pixel being off. If the CTA is clear and the form works, you’re already ahead of most B2B pages.
Step 9: Publish and Share the Link
- Hit “Publish.”
- Grab the link and share it with whoever needs it—sales, marketing, ad platforms.
- If you’re running ads, double-check the destination URL is correct (easy to mess up).
Pro tip: Don’t be afraid to launch “good enough” and tweak later. You’ll learn more from real data than from another hour of fiddling with button colors.
Step 10: Monitor, Tweak, and Iterate
- Check conversions daily for the first week.
- If you’re not getting leads, don’t panic—look at traffic numbers and form drop-offs.
- Tweak headlines or reduce form fields if you’re not getting enough action.
- Keep a simple changelog so you know what you changed and when.
What works: Tweaking the offer or form fields usually moves the needle more than design tweaks.
Real-World Advice: What to Skip, What to Double Down On
Skip: - Long-winded copy. B2B buyers have even less patience than B2C. - Pop-ups, chat widgets, or anything that distracts from the main goal. - Asking for budgets or timelines in the first form.
Double down on: - Fast load times. Leadsquared-hosted pages are decent, but heavy images can still slow things down. - Clear, honest CTAs. No tricks, no “free consultations” that are just sales calls.
Wrapping Up
Don’t let “perfect” get in the way of “live.” The fastest path to better landing pages is to ship something simple, watch what happens, and iterate. B2B campaigns live or die by clarity, speed, and actually following up with leads. Use Leadsquared as a tool, not a crutch. Stay focused on what your audience wants, keep things simple, and you’ll beat 90% of the cookie-cutter pages out there.