If you’re in B2B sales or lead gen, you know the drill: endless prospect lists, crummy data, and yet another “AI-powered” tool promising to deliver your pipeline dreams. Most don’t live up to the sales pitch. This review dives deep into Infotelligent, a GTM (go-to-market) platform that claims to get sales teams better leads, faster. Is it actually worth your time and money? Let’s cut through the noise.
Who Is Infotelligent For?
If you’re a:
- B2B SDR, AE, or sales manager who lives in Salesforce, Outreach, or HubSpot
- Marketing ops pro tasked with finding actual decision makers
- Lead gen agency sick of spending $$$ on bad data
- Anyone tired of sifting through LinkedIn for hours
…then Infotelligent is aimed squarely at you. If you sell to consumers, or if your deals are tiny and transactional, skip this one.
What Is Infotelligent? (And What It Isn’t)
Infotelligent bills itself as a “B2B data and GTM platform.” What that means in plain English:
- Big database of business contacts and companies (think names, emails, direct dials, job info)
- Tools to help you build lists, find lookalike accounts, and spot buying signals
- Integrations to push data into your CRM or sequence tool
What it’s not:
- A full-blown sales engagement tool (it doesn’t replace Outreach/Salesloft)
- A magic source of “hidden” leads no one else has
- 100% accurate (no data vendor is—don’t believe anyone who says otherwise)
Core Features: What Actually Matters
1. Contact & Company Database
Infotelligent’s bread and butter is its B2B dataset. You get:
- Direct dials, verified emails, job titles
- Company info: size, industry, technology stack, funding, and more
- Filtering by department, level, seniority, and intent signals
How good is the data? - Not perfect, but above average for mid-market and enterprise US companies. If you’re prospecting SMBs or Europe/Asia, results are spottier. - Expect some bouncebacks—par for the course with any data provider. - Their Chrome extension is handy for pulling contacts while browsing LinkedIn.
Pro tip: Always verify email deliverability before adding to a sequence. Infotelligent’s “verified” stamp is decent, but not bulletproof.
2. Intent Data
Infotelligent pitches “intent signals”—basically, clues that a company is researching products like yours. They source this from web activity, job postings, tech installs, and other breadcrumbs.
Does it work? - Sometimes. Intent data is still a bit of a black box across the industry. You’ll find some gems, but a lot of noise. - Treat intent as a way to prioritize outreach, not as gospel. If a company is “showing intent,” don’t assume they’re ready to buy.
3. List Building and Segmentation
- The search UI is straightforward and fast. You can combine filters like job function + company size + tech stack.
- List management is basic but functional. Easy to export to CSV or push to your CRM.
- No fancy AI auto-prospecting—just solid filters. That’s probably a good thing.
4. Integrations
Infotelligent plugs into:
- Salesforce, HubSpot, Outreach, and other major CRMs/engagement tools
- Chrome extension for quick prospecting from LinkedIn/company sites
- Zapier for oddball workflows
What’s missing? - Native integration with less-common CRMs (Pipedrive, Close, etc.) isn’t there yet. - Some users report sync issues with Salesforce custom fields—test this early if it’s a dealbreaker.
5. Alerts & Buying Signals
You can set up alerts for:
- New decision makers at target accounts
- Companies showing “high intent”
- Organizational changes (funding, leadership moves, tech additions)
Are these alerts helpful? - Useful for sales teams running account-based plays. If you’re just blasting cold emails, you’ll probably ignore most of these.
What’s Good, What’s Not
Where Infotelligent Delivers
- Data coverage and freshness: Among the better vendors for US-based B2B data. Updates are regular enough that you won’t constantly hit dead ends.
- Simplicity: Not overloaded with features you won’t use. Fast to get up and running.
- Pricing: Usually less expensive than the “big dogs” (ZoomInfo, DiscoverOrg). You’ll need to talk to sales for a quote—no public pricing.
Where It Falls Short
- International coverage: Non-US/EU data is patchy. If you’re building lists in APAC, LATAM, or Africa, this isn’t your best bet.
- Intent data ambiguity: Like most vendors, “intent” can mean a lot of things and isn’t always actionable.
- Support & onboarding: Mixed reviews here. Smaller teams may get less handholding than bigger contracts.
- No built-in outreach/sequencing: You’ll still need your sales engagement tool.
How To Get the Most Out of Infotelligent
Here’s a step-by-step to actually see ROI, not just add another tab to your browser:
1. Nail Down Your Ideal Customer Profile (ICP)
- Be specific: job titles, company size, industry, tech stack.
- Use Infotelligent’s filters to build a tight target list. Don’t just export 10,000 “marketing managers.”
2. Build and Clean Your Lists
- Start small. Test Infotelligent’s data quality on a sample batch.
- Cross-check with LinkedIn and another vendor if possible.
- Use email verification tools (e.g., NeverBounce, ZeroBounce) before launching campaigns.
3. Integrate With Your CRM/Workflow
- Set up integration with your CRM early. Don’t rely on manual CSV uploads—mistakes happen.
- Map fields carefully. Infotelligent’s data structure may not match your CRM exactly.
4. Test Intent Signals, But Don’t Rely On Them
- Use “intent” as a prioritization layer, not the sole source of truth.
- Compare intent-flagged accounts vs. a control group to see if they actually convert faster.
5. Set Up Alerts (If You’re Doing ABM)
- Target account moves (new execs, funding) can be real opportunities.
- Don’t go overboard—too many alerts = email fatigue.
6. Keep It Legal
- Make sure you’re compliant with GDPR, CCPA, etc. when using contact data, especially for EU/California prospects.
- Use opt-out processes and clean up unsubscribes.
Real-World Use Cases
- SDR teams: Faster list building, less time scraping LinkedIn, better connect rates with direct dials.
- Account-based marketers: More ways to spot signals and changes at target accounts.
- Small agencies: Access to solid B2B data without paying ZoomInfo prices.
What To Ignore
- Don’t get distracted by every “AI-powered” feature. Most are just fancy filters.
- Don’t assume every “verified” email will reach the inbox. Always test.
- Don’t rely on intent data to magically fill your pipeline. It’s a bonus, not a replacement for good targeting.
The Bottom Line
Infotelligent isn’t magic, but it’s a solid B2B data platform if you’re prospecting in the US and want a more affordable option than the giants. Data accuracy is good (not perfect), UI is refreshingly simple, and you’ll spend more time actually selling, not fighting a clunky interface.
If your workflow is all about high-quality lists and integrating with your existing CRM or sales tools, it’ll fit right in. Don’t expect it to do your prospecting for you, and don’t believe anyone who says their data is flawless. Keep your process simple: build tight lists, verify the data, and iterate as you go. You’ll get more out of Infotelligent—and your team—by focusing on quality over quantity.