Influ2

Product information

Reviews

4.0 out of 5 stars

Influ2 is best for enterprise and mid-market B2B marketers who need to run highly targeted, person-based advertising campaigns. It stands out for its ability to deliver ads to specific individuals within target accounts and track engagement at the person level, but may not be ideal if you have a small target audience or lack the resources for ABM strategy. Compared to competitors like Terminus and Demandbase, it’s better suited for teams that want granular visibility into individual buyer journeys. If you’re struggling to connect digital ad spend directly to pipeline impact, this is probably the right tool. If not, you might want to explore broader ABM platforms or traditional ad solutions.

Influ2 logo

Tool Details

Best For
enterprise
Popularity
Niche
Company Stage
Growth-Stage
Alternatives
  • Terminus
  • Demandbase
  • 6sense
  • RollWorks
  • Metadata.io
Pros
  • True person-level ad targeting and tracking
  • Strong integration with CRM and marketing automation
  • Detailed reporting on individual engagement
  • Supports both marketing and sales outreach alignment
Cons
  • Requires significant setup and audience data
  • Pricing can be high for smaller teams
  • Limited value for non-ABM or small-scale campaigns
  • Learning curve for new users

How to automate lead qualification using Influ2 engagement signals

Learn how to use Influ2 engagement signals to automate B2B lead qualification, cut manual work, and focus your sales team on real buyers.

How to compare Influ2 with other B2B GTM software tools for targeted account based marketing

Cut through the hype and learn how to compare Influ2 with other B2B GTM tools for targeted account-based marketing. Practical steps, no jargon.

How to troubleshoot common issues in Influ2 campaign setup and delivery

Stuck with Influ2 campaigns not working as expected? Here's a no-nonsense guide to fixing the most common setup and delivery problems.

How to set up a successful B2B account based advertising campaign in Influ2

Step-by-step guide to running effective B2B account based advertising campaigns in Influ2, with practical tips and honest advice on what actually works.

Step by step guide to integrating Influ2 with your CRM for lead tracking

Learn how to connect Influ2 with your CRM for real lead tracking, avoid common pitfalls, and get actionable advice for a smoother integration process.

Influ2 b2b gtm software tool in depth review and real world results for targeted account based marketing

An honest, in-depth review of Influ2's B2B GTM software for targeted account-based marketing, with real-world results and practical tips.

How to create personalized ad creatives for target accounts in Influ2

Learn how to craft personalized ad creatives for your target accounts in Influ2. Practical, honest steps to drive real engagement—without the fluff.

Benefits of using Influ2 for personalized B2B advertising campaigns in your sales pipeline

Discover how Influ2 helps B2B teams run personalized ad campaigns that actually connect with buyers and drive results in your sales pipeline.

How to run multichannel campaigns using Influ2 for maximum B2B impact

Learn how to build targeted, multichannel B2B campaigns with Influ2. Real-world tips, honest advice, and a step-by-step guide for teams that want results.

How to use Influ2 intent data to prioritize sales outreach

Learn a practical, no-nonsense approach to using Influ2 intent data to pinpoint and prioritize sales outreach—what works, what doesn’t, and how to get started.

How to measure and analyze campaign performance metrics in Influ2

Learn how to track, interpret, and actually use campaign metrics in Influ2 to see what’s working and where you’re wasting time or money.

How to create detailed reports in Influ2 for executive stakeholders

Learn how to build detailed, executive-ready reports in Influ2. Get practical steps, honest tips, and what to skip for sharper, simpler reporting.

Best practices for building and segmenting audiences in Influ2

Learn practical, no-nonsense strategies for building and segmenting audiences in Influ2 to improve B2B ad targeting and campaign results.