Getting a Influ2 campaign off the ground sounds simple, but in practice? It’s easy to get tripped up by weird errors, missing data, or just plain nothing happening. If you’re a marketer or demand gen lead who’s supposed to “own” Influ2, but you keep running into roadblocks, this guide’s for you. We’ll walk through the most common problems in campaign setup and delivery, and more importantly—how to actually fix them.
1. Double-check Your Audience Uploads
Why it matters
Nine times out of ten, if your campaign won’t launch or shows zero delivery, the culprit is a botched audience import. Influ2 campaigns are only as good as the people you target.
What to look for
- File formatting errors: CSVs with weird headers, extra spaces, or missing columns break things. Influ2 expects specific fields—usually email, first name, last name, and company.
- Duplicates: Too many duplicates can cause the import to fail silently.
- Invalid emails: Typos or placeholder addresses (“test@test.com”) won’t be targeted.
- Audience size: If your audience is too small (less than 50 for B2B), your ads might barely serve, if at all.
How to fix it
- Open your CSV in a plain text editor. Make sure the separator is a comma, and there aren’t extra spaces or mystery columns.
- Remove any rows with missing or obviously fake data.
- Try uploading a 10-row test file to see if it goes through. If that works, the problem’s with your full list.
- If you’re importing from Salesforce/HubSpot, double-check the field mapping—these integrations are picky.
Pro tip: Don’t just trust an “import successful” message. Always preview the audience inside Influ2 to make sure it looks right.
2. Review Campaign and Ad Settings
Why it matters
Even if your audience is perfect, bad campaign settings mean your ads won’t get delivered, or worse, you might burn budget fast.
Watch out for:
- Paused campaigns or ads: Obvious, but easy to miss. Double-check all switches are ON.
- Start/end dates: If your campaign starts in the future or ended in the past, nothing will run.
- Budget too low: Influ2 will not serve ads if your daily budget is pennies.
- Bid too low: If your CPM is set below platform minimums, delivery stalls.
- Ad creative rejected: Boring but true—ad platforms (LinkedIn, Facebook, etc.) can reject images/text for reasons Influ2 won’t always spell out.
How to fix it
- Go through the campaign setup page line by line. Look for anything grayed out, a warning, or a red exclamation mark.
- Temporarily bump your daily budget and bid to the recommended minimums. If delivery starts, you’ve found your issue.
- Review your creative. Remove or swap out anything that might trigger a platform rejection (tiny text, too much text, weird aspect ratios).
Honest take: Don’t obsess over perfect creative at this stage. The goal is just to get something delivered so you can debug the rest.
3. Check Integrations and Tracking Setup
Why it matters
If you’re not seeing clicks, impressions, or visit data, odds are your tracking or integrations are broken. Influ2 is only as good as its signals from your CRM and website.
Quick checks:
- CRM integration: Are contacts syncing both ways? If you only set up one direction, campaign data won’t flow back to your CRM.
- Web tracking pixel: Is the Influ2 pixel actually firing on your landing pages? Use browser dev tools or a Chrome extension (like Ghostery) to confirm.
- UTMs not showing: If you’re not seeing Influ2 traffic in Google Analytics, make sure your ad URLs have the right UTM parameters.
How to fix it
- Re-authenticate your CRM connection. Sometimes tokens expire, and Influ2 won’t always tell you.
- Go to your landing page, right-click, and pick “View Source.” Search for the Influ2 pixel code.
- Test your ad links yourself. Click them and see if you land on the right page, and that UTMs appear in the URL.
Pro tip: Don’t wait for your first campaign to check this. Run a “dummy” campaign to yourself or your team and watch the data flow end-to-end.
4. Diagnose Zero Delivery or Low Impressions
Why it happens
You’ve set everything up, but your campaign shows zero impressions after a day. Don’t panic. Usually, it’s one of these:
- Audience too narrow: Custom targeting is great, but if you slice it too thin, there’s nobody to show your ad to.
- Platform issues: Sometimes Facebook or LinkedIn have outages or delays syncing new audiences. Influ2 can’t fix this.
- Ad account problems: Your ad account (not just your Influ2 account) could be under review, limited, or suspended.
How to fix it
- Try temporarily broadening your audience—add more companies or titles—just to see if impressions pick up.
- Log in directly to your underlying ad account (e.g., LinkedIn Campaign Manager) and check for any alerts, reviews, or billing issues.
- Wait 24 hours. Sometimes new audiences take a while to sync and start serving.
- If nothing shows after 48 hours, contact Influ2 support with screenshots.
What to ignore: Don’t waste time tweaking creatives or budgets if your underlying ad account is locked or your audience is too small. Fix those core issues first.
5. Fix Click and Visit Data Not Matching
The problem
You see a bunch of clicks reported in Influ2, but your website analytics show little or no traffic. Or vice versa.
Common causes
- Bots and accidental clicks: Some ad platforms count bots as clicks. Influ2 tries to filter these, but it’s not perfect.
- UTM confusion: If UTMs are inconsistent or missing, Google Analytics won’t attribute traffic to Influ2.
- Landing page redirects: If your ad link redirects (e.g., from http to https, or through a vanity URL), UTM parameters can get lost.
How to fix it
- Standardize your UTMs. Use a template and make sure every ad has the same structure.
- Test every ad link manually before launch. Click it and see if UTMs show in your browser.
- Check your landing page code for redirects that strip URL parameters.
- Expect some discrepancy. Anything less than 10-20% is normal. If it’s more, dig deeper.
Real talk: No platform’s click and website visit data will ever match 1:1. Don’t chase perfection—look for patterns and big gaps.
6. Understand Influ2 Reporting Quirks
What you should know
Influ2’s reporting is pretty good, but it’s not always “live.” Sometimes, data lags a few hours or even a day, especially right after campaign launch.
- Attribution windows: Influ2 might report a “visit” up to 24 hours after a click, depending on when the pixel fires.
- Audience status: Some contacts might be marked “unreachable” if they can’t be mapped to a social profile. You won’t see ads delivered to them.
How to handle it
- Don’t panic if your dashboard looks empty for the first few hours.
- Use exports to cross-check data if you suspect something’s off.
- If a key metric is completely missing for more than 24 hours, open a ticket with support.
Ignore: Chasing down every single discrepancy. Focus on trends, not pixel-perfect numbers.
7. When to Reach Out to Support
If you’ve tried all the above and things still aren’t working, it’s time to get help. But come prepared:
- Take screenshots of your campaign settings, audience, and any error messages.
- List what you’ve already tried, so you don’t get canned responses.
- Be specific: “No impressions after 48 hours with a 5,000-person audience and $100/day budget” gets a better answer than “It’s not working.”
Support’s job is easier if you do some homework first—and you’ll get a faster fix.
Keep your troubleshooting simple: check your audience, campaign settings, and integrations before you dive into the weeds. Most Influ2 issues have boring, fixable causes. Don’t overthink it, and don’t let one weird campaign make you question your whole approach. Test, tweak, and move on. That’s how you actually get results.