If you’re running a B2B sales team or wrestling with lead generation, you’ve probably heard about all-in-one software promising to automate outreach, fill your pipeline, and let your reps “crush quota.” Most of it’s more sizzle than steak. This review digs into Koncert, a B2B go-to-market platform aimed at sales teams who want more meetings on the calendar without burning out their reps. Let’s cut through the buzzwords and see what actually works, what doesn’t, and where you should spend your time.
Who Should Care About Koncert?
Short answer: If you run or work on a B2B sales development team, especially if you’re doing a lot of outbound, Koncert might be on your radar. It’s built for SDRs, AEs, and sales managers who care about:
- Hitting activity metrics (calls, emails, connects)
- Automating repetitive outreach
- Tracking rep performance
- Integrating with Salesforce or other CRMs without a hassle
If you’re a solo founder or your sales process is mostly inbound, Koncert is probably overkill.
What Is Koncert, Really?
Koncert isn’t just a dialer or a sequence tool — it’s a suite of tools aimed at outbound-heavy teams. Here’s what you actually get:
- Multi-channel Sales Engagement: Sequencing across phone, email, and even LinkedIn.
- Parallel Dialer: Reps can call multiple leads at once (the “power dialer” model).
- Cadence Automation: Automate follow-ups and outreach steps.
- List Management: Build, clean, and import lists; push/pull data from your CRM.
- Analytics: Track the usual KPIs — connects, meetings booked, emails sent, etc.
You can buy some of these features separately, but Koncert wants you using their full platform. Spoiler: it’s most useful if you’re all-in.
What Koncert Gets Right
Let’s start with what actually works and adds real value.
1. The Parallel Dialer Saves Time (and Fingers)
The dialer is Koncert’s bread-and-butter. Here’s the deal:
- Parallel dialing means you can call several leads at once. If someone picks up, it connects you; if not, it moves on. This alone can double or triple your conversations per hour compared to manual dialing.
- It’s got a clean interface. You don’t need a week of training to make calls, record notes, or drop pre-recorded voicemails.
- The “Do Not Call” compliance features are built-in, so you’re not risking a lawsuit for a wrong number.
Pro tip: The dialer shines for teams making high-volume cold calls. If your reps are only calling warm leads, you won’t see as much value.
2. Workflow Automation (That Doesn’t Make a Mess)
A lot of sales engagement tools promise automation, but most end up flooding your CRM with junk, duplicate tasks, or half-completed steps. Koncert’s automation is a little more thoughtful:
- Sequencing steps are customizable and can include manual tasks (like LinkedIn touches).
- The platform syncs pretty well with Salesforce, so you’re not cleaning up bad data every week.
- You can pause or adjust cadences if a prospect responds, which helps avoid those embarrassing “just following up again!” emails after they already booked a meeting.
Note: This isn’t a set-it-and-forget-it solution. You’ll still need someone to manage and tweak cadences for your real-world prospects.
3. Reporting That Doesn’t Require a PhD
Koncert’s reporting is straightforward:
- See call connects, conversation rates, emails sent, opens, replies, and meetings set.
- Break down performance by rep, team, or campaign.
- Export data easily if you want to build custom reports elsewhere.
You won’t get deep pipeline analytics or AI-driven forecasting here, but for tracking outreach activity, it does the job.
What’s Just Okay (And What to Watch Out For)
Not everything is a slam dunk. Here’s what’s fine, but not special.
1. Email Features: Decent, Not Mind-Blowing
Yes, you can send and automate emails, but it’s not as sophisticated as Outreach or SalesLoft. Features like A/B testing, deliverability monitoring, and advanced personalization aren’t as slick. If your outbound relies heavily on personalized, high-performing email, you might want more firepower.
2. LinkedIn Integration: There, But Limited
You can add LinkedIn tasks to your cadences, but don’t expect deep automation. Koncert avoids automating anything that would get you in trouble with LinkedIn’s terms. That means you’ll still be doing most of your LinkedIn prospecting by hand. It’s more of a checklist than a workflow.
3. List Building Tools: Basic
Koncert lets you import and clean lists, and helps with deduplication, but it’s not a lead database. You’re not getting net-new leads — you’re just managing the ones you already have. If you want something like ZoomInfo or Apollo for sourcing, look elsewhere.
What’s Overhyped or Not Worth Your Time
No tool is perfect, and some features just aren’t worth the marketing.
1. “AI” and “Predictive” Features
Koncert will mention AI here and there — things like call outcome prediction or automated lead scoring. In reality, these are pretty shallow. Don’t expect real insights or magic shortcuts. At best, they’ll nudge you toward obvious next steps.
2. The “All-in-One” Pitch
Koncert wants to be your single source of truth, but you’ll probably still need your CRM, a proper email tool, and maybe other dialers for international calls. It integrates well, but it’s not replacing everything else you use.
3. Outbound “Personalization at Scale”
Every sales tool promises this, but Koncert’s version is mostly mail merge-level personalization. You can use tokens for first names, company, etc., but anything more custom still has to be done manually.
Setup and Onboarding: What to Expect
Getting started isn’t one-click, but it’s not a nightmare either:
- Admin Setup: You’ll need someone to set up integrations (especially Salesforce), configure user permissions, and import your lists.
- Training: Most reps are up and running in a day or two. The UI is modern and not overloaded with options.
- Support: The Koncert team is responsive, but you’ll want someone in-house to “own” the platform and keep things organized.
Heads up: If your sales process is super complex, expect to invest more time customizing workflows. Out of the box, it fits standard outbound motions best.
Pricing and Value: Is It Worth the Spend?
Pricing isn’t public, but expect to pay per user, per month, with extra costs for advanced dialer features. It’s not cheap — think similar to Outreach, SalesLoft, or VanillaSoft.
Is it worth it?
If your team does real volume (dozens or hundreds of calls per day), the time savings from the dialer alone can pay for itself. For smaller teams or inbound-heavy shops, it’s probably not worth the price.
Alternatives to Consider
Don’t buy the first thing you see. Here’s how Koncert stacks up:
- Outreach / SalesLoft: More mature email sequencing and analytics, but pricier and heavier to implement.
- VanillaSoft: Strong dialer, less automation.
- Apollo.io / ZoomInfo: Better for lead sourcing, weaker on dialer/cadence.
- Manual tools (e.g., Aircall + Google Sheets): Cheap, but you’ll lose automation and tracking.
Koncert’s sweet spot is outbound teams who want a strong dialer and simple sequencing without enterprise bloat.
The Bottom Line: Should You Use Koncert?
If your sales team lives and dies by the phone, and you’re tired of tools that slow reps down, Koncert’s dialer and cadence automation are worth a look. Don’t expect magic AI, and don’t toss your CRM just yet. Start small, track real results, and don’t be afraid to walk away if it’s not making reps more productive.
Keep it simple: Test with a couple of reps, build basic cadences, and see if you’re booking more meetings without burning out your team. Iterate from there — don’t let “feature creep” slow you down. The best sales stack is the one your team actually uses.