If you're running campaigns and not sure what's working, you're not alone. Most marketers wrestle with tracking real impact, cutting through vanity metrics, and proving ROI. This guide is for people who just want to know if their campaigns are worth the time and money—and want practical steps to do it inside Fullenrich.
Whether you're new to Fullenrich or just tired of dashboards that look impressive but say nothing, you'll find clear steps here. No buzzwords, no padding—just what you need to get real answers.
Step 1: Get Your Foundations Right
Before you even touch a campaign, make sure you’ve set up Fullenrich correctly. You want clean data and clear goals, or everything else is just noise.
- Connect your ad platforms, CRM, and website analytics. Fullenrich pulls in data from sources like Google Ads, Facebook, HubSpot, and more. If your connections are half-baked or missing, you’ll get gaps.
- Double-check your data sources. Is your website tracking code installed everywhere it should be? Are all your ad accounts connected? Missing one can throw off everything.
- Map your funnel stages. Fullenrich lets you define what counts as a lead, opportunity, or sale. Don’t just accept default settings—tweak these to fit how your business actually works.
Pro tip: Garbage in, garbage out. If you’re seeing weird numbers, start by rechecking your integrations and definitions.
Step 2: Set Up Campaign Tracking (Don’t Overthink It)
Now it’s time to actually track what you’re doing. The good news: Fullenrich is built for this, but you still need to be intentional.
- Assign unique campaign names and tags. Consistency is key. If your Facebook ad is called “Summer Promo” in one place and “June FB Sale” in another, you’ll never track it end-to-end.
- Standardize UTM parameters. Fullenrich will auto-detect UTMs, but only if you use them consistently. Stick to a naming convention and don’t let ad agencies or freelancers freestyle.
- Link campaigns across channels. If you’re running the same offer via email, paid social, and Google Ads, group them under a single campaign umbrella in Fullenrich. Otherwise, you’ll get a fragmented view.
What to skip: Don’t bother tracking every little tweak or A/B test at the campaign level. Focus on big initiatives—the stuff that actually moves the needle.
Step 3: Define What “Success” Looks Like (Be Honest)
It’s easy to obsess over clicks and impressions. But if you want to prove ROI, you need to decide what actually matters.
- Pick 1-2 core goals per campaign. Is it leads? Demos booked? Purchases? Decide before you launch.
- Set up conversion events. In Fullenrich, map these to your actual business milestones. Don’t let the software’s defaults dictate your KPIs.
- Assign values to conversions. If a demo is worth $100 and a sale is worth $2,000, plug those numbers in. Otherwise, ROI calculations are a joke.
Pro tip: Skip “engagement” metrics unless your business truly lives and dies by them. For most, they’re just noise.
Step 4: Monitor Performance (Numbers That Matter)
Fullenrich’s dashboards can look overwhelming at first. Here’s how to focus on what matters:
- Cost per result. What are you actually paying for a qualified lead or sale? If you can’t answer that, you’re flying blind.
- ROI and ROAS. Fullenrich will calculate this if you’ve set up conversion values. Trust these over “reach” or “impressions.”
- Attribution paths. See which channels, touchpoints, or campaigns actually lead to conversions—not just first or last click. Multi-touch attribution is helpful, but don’t let it paralyze you.
What to ignore: Don’t obsess over vanity metrics (likes, shares, pageviews) unless they tie directly to your goals. If your dashboard is cluttered, hide the widgets you don’t use.
Step 5: Track Spend Accurately (Or Your ROI is Fantasy)
ROI is only as good as your spend tracking. Here’s where campaigns go off the rails:
- Sync ad spend automatically. Fullenrich can pull costs from connected ad accounts. Make sure all platforms are hooked up and syncing regularly.
- Manually log “offline” costs. If you’re running print ads or events, add those costs manually so they’re factored into your ROI.
- Double-check for hidden expenses. Are you factoring in agency fees, creative costs, or promo codes? If not, your ROI will be inflated.
Pro tip: Be brutally honest with costs. It’s better to know upfront than to get a nasty surprise at the end of the quarter.
Step 6: Report Results Without the Spin
When it’s time to show outcomes, Fullenrich gives you flexible reporting. Use it wisely.
- Build simple, goal-driven reports. Start with the basics: spend, conversions, cost per conversion, ROI. Add more only if stakeholders ask.
- Segment by what matters. Break down by channel, audience, or creative—but only if it helps you make decisions.
- Export to share, but keep it real. Don’t fall into the trap of pretty charts with no substance. If something didn’t work, say so—then focus on what’s next.
What to skip: Don’t waste time building reports that nobody reads. If a report takes more than 10 minutes to digest, it’s probably too much.
Step 7: Iterate, Don’t Overcomplicate
The best campaign tracking isn’t about having the fanciest dashboard—it’s about quickly spotting what’s working and fixing what’s not.
- Review regularly. Set a weekly or biweekly slot to check in. Don’t wait for end-of-quarter surprises.
- Kill or scale. If a campaign’s ROI is negative after a reasonable test, pause it. If it’s a winner, double down.
- Update your tracking as you learn. Did your definition of a “qualified lead” change? Tweak your conversion events in Fullenrich so your data stays relevant.
Pro tip: Complexity is the enemy. If you’re spending more time fiddling with your analytics than running campaigns, dial it back.
Real Talk: What Works, What Doesn’t
Works well: - Clear campaign naming and UTMs - Honest spend tracking - Focusing on real business outcomes
Doesn’t work: - Chasing “engagement” for its own sake - Letting dashboards get cluttered with irrelevant stats - Overcomplicating attribution models (sometimes “last click” is fine)
Ignore the bells and whistles unless they help you make better decisions. Tools are only as good as the questions you ask and the discipline you bring.
Keep it simple: track what matters, check in often, and don’t be afraid to cut what isn’t working. Fullenrich can show you if your campaigns are actually driving results—but only if you set it up with real numbers and keep your process honest. Start small, iterate, and remember: you’re here to grow your business, not just fill out spreadsheets.