If you run a B2B sales team, chances are you’ve heard of Connectandsell. Maybe a rep called you, or maybe you’re just sick of your team burning hours dialing leads by hand. Either way, this guide is for sales leaders and operations folks who want to know—without the fluff—if Connectandsell is worth your time, money, and headaches. Let’s break down what matters (and what doesn’t) when evaluating this tool.
1. Understand What Connectandsell Actually Does
Before you even start a trial, make sure you know what Connectandsell is built for. In short: it’s a parallel dialer that promises to get your reps talking to more prospects, faster, by automating the mind-numbing task of phone dialing and navigating gatekeepers.
Key points: - It’s not a CRM. It’s a tool that sits on top of your process to speed up live conversations. - The “magic” is that it uses a human agent to dial and transfer calls to your reps only when someone picks up. - It’s not for closing deals. It’s for starting conversations, booking meetings, and qualifying leads. - Your reps still need to be good at cold calling. This just removes the busywork.
Who it’s for:
Outbound-heavy teams aiming for volume—think SDRs, BDRs, and anyone who lives in Salesforce, Outreach, or Salesloft.
2. Evaluate Key Features (And Ignore the Hype)
Connectandsell isn’t cheap, so you need to know which features will actually move the needle.
Core Features (What Matters)
- Lightning Round Dialing: Lets reps talk to 5–10x more prospects per hour compared to manual dialing.
- Live Agent Handoff: Human agents dial for you, so reps only talk to decision-makers (or at least, humans).
- Call Recording and Analytics: Track conversations, coach reps, and spot trends.
- Disposition Logging: Reps can log what happened on each call right inside the platform.
- List Management: Upload, scrub, and route call lists to keep things organized.
Features That Sound Cool, But...
- Voicemail Drop: Useful, but don’t expect magic. Most prospects still ignore voicemails.
- Script Pop-Ups: Handy for new reps, but seasoned folks usually go off-script.
- Custom Integrations: Only matters if you’re doing something weird—most teams are fine with the standard integrations.
Pro tip:
Don’t get distracted by bells and whistles. Focus on what saves your team time and leads to more live conversations.
3. Check Integrations: Will It Play Nice With Your Stack?
A tool like this is only as good as its integrations. If you have to manually push data back to your CRM, you’re defeating the purpose.
Native Integrations
- Salesforce: The gold standard here. If you’re on Salesforce, you’ll get the tightest integration.
- Outreach & Salesloft: Connectandsell can pull call lists and push disposition data, but you may need to tweak some settings.
- HubSpot: Integration exists, but it’s often a step behind Salesforce in terms of reliability.
What to Watch For
- Data Sync Delays: Sometimes updates lag—check how real-time things are in your setup.
- Field Mapping: Make sure call outcomes, notes, and recordings land where you want them in your CRM.
- Custom Workflows: If you have a custom CRM or process, budget time (and maybe developer hours) for setup.
What Doesn’t Really Matter
- Zapier or API Integrations: Unless you have a unique workflow, you probably won’t use these.
Bottom line:
If you’re not on Salesforce or a mainstream sales engagement platform, expect a bumpier ride.
4. Set Success Metrics Before You Buy
Connectandsell is only worth the cost if you can prove it’s moving the needle. Here’s what to measure:
Metrics That Matter
- Dials to Conversations: The whole point is more live connects. Track before and after.
- Meetings Booked per Rep per Day: More conversations should translate to more meetings.
- Call Quality: Are reps getting better at conversations, or just burning through lists?
- Cost per Meeting/Opportunity: Calculate the real cost, including Connectandsell fees and rep time.
Metrics That Don’t
- Raw Dials: Who cares how many times the system dialed? Focus on conversations.
- Talk Time: Longer calls aren’t always better, especially for top-of-funnel.
How to Do It - Run a two-week pilot. Have half your team use Connectandsell, half dial manually. - Compare conversion rates, meetings booked, and rep satisfaction. - Ignore vanity metrics—focus on pipeline impact.
5. Watch Out for Common Pitfalls
Even if the tech works, there are things that can trip you up.
What Works
- Training: New reps ramp faster with more live conversations.
- List Quality: The tool can’t fix garbage data. Bad lists = bad results.
- Manager Coaching: Use call recordings for real feedback, not just scorecards.
What Doesn’t
- Over-reliance on Quantity: More dials don’t help if your pitch or list is weak.
- Expecting Instant ROI: It takes a few weeks for reps to adapt and for call data to surface trends.
- Forcing All Teams Into It: Some reps will hate being on the phone all day. Don’t make it one-size-fits-all.
Pro tip:
Start small. Pilot with a few reps who want to be there. Enthusiasm matters.
6. Reality Check: Is It Worth the Price?
Connectandsell isn’t cheap. Typical contracts start at several thousand dollars a month, and that’s before you factor in onboarding and list cleanup.
Questions to ask: - What does one extra meeting cost you? Is it worth the spend? - Do your reps have time to handle a sudden jump in meetings? - Are you solving a volume problem—or a messaging problem?
When It Makes Sense - You’re confident you have a good ICP and solid lead lists. - You have reps hungry to make calls, not just check boxes. - You’re already tracking your numbers tightly and can spot real improvements.
When to Pass - Your team barely makes calls now and hates the phone. - Your data is a mess and you can’t segment lists. - Leadership expects a “silver bullet.” (Spoiler: there isn’t one.)
7. How to Actually Trial Connectandsell
If you’re still interested, don’t buy based on a slick demo. Here’s how to run a real-world test:
- Pick Your Best List: Start with accurate, targeted contacts.
- Choose a Test Group: Use a few reps who are open to change.
- Define Success: Set clear targets for meetings booked and conversation rates.
- Train Fast: Get reps comfortable with the interface—don’t just toss them in.
- Review Early Data: Don’t wait a month; check every few days.
- Ask Reps for Feedback: Are they burning out or actually happier?
- Decide Based on Results: If the numbers move and reps like it, scale up. If not, move on.
Keep It Simple—And Iterate
Connectandsell can save your team a ton of time, or it can just add another layer of noise if you’re not ready. Focus on what matters: more live conversations with the right people. Start small, measure what counts, and don’t be afraid to pull the plug if it’s not making a difference. There’s no shortcut to good sales process—but the right tools can help you get there faster.