How to enrich linkedin leads with company data in Leadmagic

If you’re trying to turn LinkedIn leads into actual pipeline, you already know the pain: a list of names with no real context. Who are these people? Is their company legit? Are you wasting your time? This guide is for folks who want to get real company data—like industry, size, funding, and tech stack—onto their LinkedIn leads, without getting lost in the weeds or paying for a bloated “all-in-one” tool you’ll never use.

Let’s walk through how to enrich LinkedIn leads with company data in Leadmagic, cut through the noise, and avoid common headaches.

Why bother enriching LinkedIn leads?

If you’re just blasting out cold messages, enrichment sounds like extra work. But here’s the deal:

  • You’ll waste less time. No more chasing leads from companies too small (or too big) for your product.
  • Your outreach won’t sound generic. Knowing a company’s size or recent funding makes your emails less “spray and pray.”
  • You’ll avoid embarrassing mistakes. Nothing says “I didn’t do my homework” like referencing the wrong industry or missing a recent acquisition.

But not every data point matters. Focus on what’s actually useful: company size, industry, location, recent news, tech stack (if you sell software), and key decision-makers.

Step 1: Export your LinkedIn leads

First things first: get your leads out of LinkedIn. Leadmagic can’t read your mind (or your browser) — it needs a file.

How to export: 1. Go to your LinkedIn “Leads” or “Connections” list. 2. Click “Manage synced and imported contacts” (under My Network > Connections). 3. Hit “Export contacts.” Choose CSV format.

Pro tip: The export will have a lot of columns you don’t need. Keep first name, last name, LinkedIn profile URL, and company name columns. Everything else is mostly noise.

Step 2: Clean your CSV before importing

Don’t skip this. Garbage in, garbage out.

  • Check for missing company names. If the company column is blank, enrichment won’t work.
  • Remove duplicates. No point in enriching the same lead twice.
  • Standardize company names. “Google, Inc.” and “Google” are the same company—pick one.

You can do this in Excel or Google Sheets. It sounds boring, but it saves headaches later.

Step 3: Import your leads into Leadmagic

Now you’re ready to use Leadmagic.

  1. Sign in to your Leadmagic account.
  2. Go to the “Leads” or “Import” section.
  3. Upload your cleaned CSV.

Leadmagic will prompt you to map columns. Double-check that: - “First Name” maps to first name. - “Last Name” maps to last name. - “Company Name” maps to company name. - “LinkedIn URL” maps to LinkedIn URL.

If you skip this or map things wrong, your enrichment will be a mess.

Step 4: Run enrichment

This is where Leadmagic does its thing: matching your leads’ company names to actual company records and pulling in data like:

  • Industry (in plain English, not just SIC codes)
  • Company size (employee range)
  • HQ location
  • Funding information (if available)
  • Company website and tech stack (for SaaS sellers)

What actually works well: - Leadmagic is pretty good at matching well-known companies and most startups. - You’ll get up-to-date funding rounds on most US/EU tech firms. - You’ll see employee ranges that are usually accurate within a band (e.g., 51–200, not “157”).

Where it struggles: - Small, local businesses can be hit or miss. - Companies with generic names (“Acme Solutions”) may get mismatched. - International companies sometimes lack detail.

Pro tip: If a lead comes back with “Unknown” data, don’t panic. Try tweaking the company name or adding the company domain if you have it.

Step 5: Filter and prioritize your leads

Now you’ve got enriched data. Don’t just stare at it—use it.

  • Filter by company size. Only want companies with 50+ employees? Easy.
  • Sort by funding date. New funding = more likely to be hiring or buying.
  • Exclude irrelevant industries. If you sell to SaaS only, drop everyone in “Real Estate” or “Construction.”

This is the difference between a random list and a real target list.

What to ignore: Don’t obsess over every field. “Revenue” estimates are often guesses, and “founded date” doesn’t matter unless you sell to startups.

Step 6: Export, sync, or push to your CRM

You can work leads right in Leadmagic, but most folks want to move data elsewhere.

  • Export as CSV. Good old spreadsheet for mail merges or manual review.
  • Push to your CRM. Leadmagic has integrations for common CRMs like Salesforce and HubSpot.
  • Sync with outreach tools. If you use tools like Outreach or Lemlist, check if Leadmagic has a native integration or use Zapier.

Heads up: Double-check for duplicates before importing into your CRM. It’s easy to make a mess.

What not to waste time on

There’s a lot of hype in the enrichment space. Here’s what you can safely ignore:

  • “AI-powered intent data.” Most of it is just web scraping or buying old signals. Don’t pay extra unless you know it works for your niche.
  • Overly detailed employee breakdowns. Knowing a company has 37 people in “business operations” won’t help you.
  • Trying to enrich every single lead. Focus on the ones that fit your target profile.

Troubleshooting common headaches

  • Getting “Unknown” or mismatched companies?
  • Try cleaning up the company name or adding the company website.

  • Check for typos (“Googel” won’t match “Google”).

  • Leads missing LinkedIn URLs?

  • Enrichment works better with both company name and LinkedIn URL.

  • If you’re missing a lot, consider a LinkedIn scraper or lookup tool.

  • Data seems stale or wrong?

  • Enrichment tools aren’t magic. Always spot-check a few records before blasting out emails.

Keep it simple and iterate

You don’t need 20 data points to start. Pick the company fields that actually help you prioritize and personalize. Clean your data, enrich what matters, and ignore the rest. If you run into issues, tweak your process—not your whole stack. Most importantly, don’t overthink it. The best enrichment process is the one you’ll actually use.