How to customize Qwilr branding for your company proposals

So your sales proposals are starting to look... like everyone else’s. Or maybe you just signed up for Qwilr and realized the default look screams “template” more than “trusted partner.” Either way, you want your proposals to feel like yours—not Qwilr’s, not your competitor’s, and definitely not something cooked up by an AI on autopilot.

This guide is for anyone who actually cares what their clients see when a proposal lands in their inbox. Maybe you’re in sales, marketing, or just the poor soul who got stuck trying to make the company look good. Here’s how to actually customize Qwilr branding so your proposals look professional and stay on-brand—without getting lost in the weeds.


Why Qwilr Branding Matters (and Where to Start)

Let’s be honest: prospects do notice when your brand looks generic. If your logo is swapped for Qwilr’s, or your proposal colors clash with your website, you’re not exactly building trust. Good branding on proposals signals attention to detail, professionalism, and—let’s be real—that you have your act together.

But Qwilr isn’t Photoshop, and that’s mostly a good thing. You can get 90% of the way to great-looking proposals with a handful of settings. The trick is knowing what’s worth your time, and what’s just fiddling.


Step 1: Set Up Your Brand Kit

The Brand Kit is Qwilr’s home base for all your visual branding. If you skip this step, you’ll end up chasing rogue colors and mismatched logos for every new proposal.

How to Do It

  1. Go to your Qwilr dashboard.
  2. Click your profile icon (top right) and find Brand Setup or Brand Kit.
  3. Upload your primary logo. Qwilr usually handles PNG and SVG formats best.
  4. Set your brand colors:
  5. Primary Color: Used for buttons, highlights, and links.
  6. Secondary/Accent Colors: Used in backgrounds, dividers, or section titles.
  7. Pick your brand fonts:
  8. Qwilr supports Google Fonts and a few built-in options. You can’t upload custom fonts, so pick the closest match.
  9. Click Save.

What Works

  • Logos look best on white or transparent backgrounds. A logo with a colored box will almost always look awkward.
  • Stick to one or two accent colors. Go wild and your proposal will start to look like a ransom note.
  • Use your real brand fonts if possible. Can’t find them? Pick something neutral and readable.

What to Ignore

  • Don’t stress about every single “accent” color slot. Most proposals only use primary and one accent.

Pro Tip: Come back to the Brand Kit later if your company rebrands. It’ll update all your new proposals automatically.


Step 2: Create and Use Custom Templates

Templates are your best friend if you don’t want to reinvent the wheel every time. Qwilr’s default templates are fine, but they’re generic out of the box.

How to Do It

  1. From your dashboard, click Create New > Template.
  2. Build your layout using blocks (text, images, pricing tables, etc.).
  3. Apply your Brand Kit styles (logo, colors, fonts) as you go.
  4. Add company-specific sections:
  5. About us, your process, case studies—whatever you want to reuse.
  6. Click Save as Template.

What Works

  • Build templates for your most common proposal types. Sales, onboarding, legal—whatever you send most.
  • Use placeholders (like {{client_name}}) for personalization. Qwilr lets you auto-fill these later.
  • Keep your templates simple. The more you cram in, the more you’ll have to edit every time.

What to Ignore

  • You don’t need a separate template for every client vertical. One flexible template with editable sections is faster.

Pro Tip: Name your templates clearly. “2024 SaaS Proposal (Branded)” is a lot better than “Proposal v7 Final FINAL.”


Step 3: Customize Each Proposal (Without Wrecking Your Brand Kit)

Every client is different, so you’ll need to tweak things, but don’t go overboard and break your consistency.

How to Do It

  1. Start from your custom template.
  2. Swap out images for ones that make sense for the client.
  3. Edit section titles and copy to match the client’s needs.
  4. Use your brand’s voice—if your company is informal, skip stiff language.
  5. Avoid changing fonts and colors unless you really have to.

What Works

  • Personalized visuals matter. A relevant cover image or testimonial goes a long way.
  • Keep your tone consistent. Branding isn’t just colors—it’s how you talk about yourself.

What to Ignore

  • Don’t add the client’s logo everywhere. It’s their proposal, but you want your brand to be the star.
  • Don’t get sucked into “design tweaks” that make the proposal less readable.

Pro Tip: If you’re working with a big client who insists on co-branding, add their logo in one section only (like a “Partnership” page).


Step 4: Set Up Custom Domain and Favicon

Sending proposals from yourcompany.qwilr.com is fine for internal testing, but it’s not a great look for clients. A custom domain and your favicon add polish.

How to Do It

  1. Go to Settings > Custom Domain.
  2. Follow Qwilr’s instructions to set up a subdomain like proposals.yourcompany.com. This usually means adding a CNAME record to your DNS settings.
  3. Upload your favicon—a tiny .ico or .png logo that shows in browser tabs.

What Works

  • Custom domains make your proposals look professional. Clients trust a link from your company, not from a SaaS provider.
  • A favicon is a small detail, but it’s noticeable. Especially if proposals get bookmarked.

What to Ignore

  • Don’t obsess over SSL certificates—Qwilr handles this for you.
  • You probably don’t need multiple subdomains unless you’re a huge org.

Pro Tip: Test your custom domain on different browsers and devices. Sometimes DNS changes take a while to show up.


Step 5: Remove or Minimize Qwilr Branding

By default, Qwilr puts their logo in the footer of your proposals. If you’re paying for a higher-tier plan, you can disable this.

How to Do It

  1. Go to Settings > Branding.
  2. Look for the “Powered by Qwilr” toggle.
  3. If your plan allows, turn it off.

What Works

  • Removing Qwilr’s logo makes your proposal feel bespoke. Most clients won’t care, but some will notice.
  • If you’re on a lower-tier plan, weigh whether paying more to remove this is worth it. For most small companies, it’s a nice-to-have, not a dealbreaker.

What to Ignore

  • Don’t sweat tiny Qwilr mentions in the URL bar if you can’t afford a higher plan. Focus on what matters most to your clients.

Step 6: Advanced: Add Custom CSS (If You Must)

Qwilr isn’t built for deep, code-heavy customization. You can’t just drop in a CSS file and go wild. But if you have an enterprise plan, you might get some extra controls through custom code blocks or integrations.

How to Do It

  • Check if your plan allows custom code.
  • Use the “Code” block for embedding widgets, forms, or HTML snippets.
  • For full CSS tweaks, talk to Qwilr support—options are limited and not always worth the hassle.

What Works

  • Embedding Calendly, Typeform, or analytics pixels is actually useful.
  • Small style tweaks are fine, but don’t fight the platform’s defaults.

What to Ignore

  • Don’t try to turn Qwilr into a web design tool. If you need pixel-perfect layouts, you’re better off with a real design platform.

Quick Checklist: Branding That Sticks

  • [ ] Logo uploaded (transparent background)
  • [ ] Brand colors set (primary + accent)
  • [ ] Fonts picked (or closest match)
  • [ ] Templates saved and named clearly
  • [ ] Custom domain and favicon set up
  • [ ] Qwilr branding minimized or removed (if possible)
  • [ ] Only relevant visuals and copy per client
  • [ ] No rogue fonts or colors

Final Thoughts: Don’t Overcomplicate It

You don’t need to chase perfection. The best-branded proposals are clear, consistent, and easy to read. Set up your Brand Kit, use simple templates, and focus on what helps your client say “yes.” If you’re spending more time tweaking proposals than actually selling, you’re missing the point.

Tweak, send, learn, and improve. Branding is a process, not a one-time project. Keep it simple and keep moving.