If you’re tired of sending cookie-cutter outreach that lands with a thud (or just never gets answered), you’re not alone. This guide is for anyone who wants to actually get responses—whether you’re in sales, recruiting, partnerships, or just trying to get a busy person’s attention. Here’s how to use Fullenrich to create outreach sequences that feel like you actually took the time, without spending all day on each one.
Why Personalization Matters (and What to Skip)
Personalization isn’t about sprinkling someone’s first name into an email. Real personalization is about showing you did your homework, even if you automated some of it. The trick: focus on relevance, not just details.
What works: - Mentioning a mutual connection or recent company news - Referencing a specific problem your recipient has - Tying your message to their actual role or responsibilities
What doesn’t: - “I saw you went to [University]…” (unless you really share a connection) - Generic flattery or compliments - Irrelevant product pitches
Step 1: Get Your List Right
Before you touch Fullenrich, get your contacts sorted. A messy, outdated, or random list is the fastest way to tank your outreach.
Do this: - Start with a focused list (by industry, role, company size, etc.) - Double-check for duplicates and obvious mistakes - Clean up emails, names, and any fields you’ll want to personalize
Pro tip: If you’re scraping or buying lists, don’t assume they’re accurate. Spot-check a handful before blasting anything.
Step 2: Import Your Contacts into Fullenrich
Once your list’s in good shape, it’s time to bring it into Fullenrich. The platform supports CSV imports and integrations with most CRMs.
How to import: 1. Log in to Fullenrich. 2. Go to the “Contacts” or “Import” section. 3. Upload your CSV or connect your CRM. 4. Map your fields—make sure things like “First Name,” “Company,” and any custom data line up correctly.
Be honest: If your data is messy, Fullenrich can’t magically fix it. Garbage in, garbage out.
Step 3: Research (the Smart Way)
Fullenrich can help automate some research, but don’t expect miracles. It’s not going to know your prospects like you do—but it can pull recent news, funding rounds, or job changes that you can use.
Use the enrichment features to: - Fill in missing data (like LinkedIn URLs or company size) - Get recent company updates - Spot changes in job titles or departments
What to ignore: Automated “insights” that don’t actually matter to your pitch. If it’s not relevant, leave it out.
Step 4: Build Your Outreach Sequence
Now, the fun part. You’ll want to create a sequence (think: multi-step emails, maybe a LinkedIn touch, or a call) that feels tailored but isn’t a time sink.
4.1. Create Your Templates
Start with a base template for each step in your sequence. Use merge fields for the basics, but leave room for a quick, manual tweak.
Example:
Subject: Quick question about [Company]’s [recent initiative or news]
Hi [First Name],
Saw that [Company] recently [company update]. I’m curious how you’re tackling [specific challenge relevant to their role].
[Your brief pitch or question]
Best, [Your Name]
- Use merge fields like
[First Name],[Company],[job_title], etc. - Leave placeholders for a sentence or two you’ll fill in yourself (that’s where the real personalization happens).
4.2. Sequence Timing
Set up your sequence with reasonable gaps—nobody likes a daily barrage.
Common approach: - Day 1: Initial email - Day 3-4: Follow-up with more value or a relevant question - Day 7: Last nudge or gentle break-up
Keep it human: If someone replies, take them out of the sequence. Don’t automate yourself into the spam folder.
Step 5: Personalize in Batches
Here’s where Fullenrich helps, but you still need to put in a little work.
- Use Fullenrich’s enrichment data to add context: “Congrats on the recent Series B!” or “Saw your team is hiring for [role].”
- For your top prospects, add one or two custom lines—those usually get noticed.
- For the rest, stick to the basics but make sure nothing looks robotic or off.
Batching tip: Personalize 10–20 emails at a time. Don’t try to do 200 in one sitting; you’ll start to cut corners and it’ll show.
Step 6: Test and Send (But Don’t Overthink It)
Before you hit send, use Fullenrich’s preview to check how your fields look. Send a test email to yourself—catch awkward phrasing, empty merge fields, or formatting hiccups.
Quick checklist: - Do all merge fields actually populate? (No more “Hi ,”) - Is the tone conversational and specific? - Are you making a clear ask or question? - Would you reply to this if you got it?
Don’t: Spend hours wringing your hands over every word. Good enough and out the door beats perfect and never sent.
Step 7: Track Results and Tweak
Fullenrich will track opens, replies, and sometimes even link clicks. Don’t get obsessed with open rates—focus on replies and conversations started.
What to look for: - Are people replying, or just opening and ghosting you? - Do certain subject lines or approaches get better results? - Are you getting marked as spam? (If yes, back off and check your templates!)
Iterate: Update your templates every few batches. What worked last month might bomb next time. Make small tweaks, not huge overhauls.
What to Ignore (and What to Watch For)
Ignore: - Fancy automation tricks that make your emails look weird or insincere - Over-the-top personalization that feels forced (“I see you liked a photo from 2016 on LinkedIn…”) - Hype about AI writing all your emails for you. It’s not there yet, and your prospects aren’t dumb.
Watch for: - Broken merge fields—these kill credibility instantly - Spammy language or too many links - Feedback: If you get a “not interested,” thank them and move on. Don’t badger.
Wrapping Up: Keep It Simple, Iterate Often
Personalized outreach with Fullenrich isn’t rocket science, but it’s not magic either. Start with a solid list, use the tools for what they’re good at, and don’t overcomplicate things. Small, regular tweaks beat chasing the next shiny “automation hack.” The best emails sound like a real person wrote them—because you did.
Now, get your first batch out the door. You’ll learn more from doing than reading another guide.