Sales training content gets a bad rap—mostly because so much of it is boring, long-winded, or just plain irrelevant. If you’re stuck with the job of building training in Allego, you’ve probably asked yourself: “How do I make this useful and not a waste of everyone’s time?” This guide’s for you. Whether you’re a sales enablement pro or someone who just got “volunteered,” I’ll walk you through exactly how to create engaging sales training content in Allego that real reps will actually use.
Let’s skip the fluff and get into the steps.
Step 1: Start With the End in Mind
Before you touch Allego, figure out what you actually need your training to do. Sales reps aren’t interested in theory—they want practical stuff that’ll help them close more deals or avoid screwing up.
Ask yourself: - What do reps struggle with the most? - What mistakes keep popping up on calls or demos? - What’s changed recently (new product, messaging, etc.) that people need to know?
Pro Tip: Talk to a couple of top-performing reps and one or two who are struggling. Get their takes on what’s confusing or missing. Don’t just rely on what managers think reps need.
What to skip: Don’t build content around buzzwords or generic “best practices.” Focus on real problems.
Step 2: Map Out One Clear Learning Goal per Module
Allego lets you build big, complex curriculums. But more isn’t better. If your training tries to do too much, people will zone out.
- Break your content into small chunks—one main idea per module.
- Write out the goal in plain English: “After this, reps should be able to handle [objection]” or “Demo [feature] without fumbling.”
You’ll thank yourself later when you need to update things, and learners will actually remember what you said.
Watch out for: Laundry-list training (e.g., “Here’s everything about our product, ever”). Nobody wants that.
Step 3: Gather Real-World Examples and Materials
This is where most trainings fall flat—they’re all slide decks and no substance. Allego supports video, audio, and doc uploads, so use that.
Get: - Recent call recordings (with permission) showing both good and bad examples. - Screenshots or short clips from actual demos. - Quick “what not to do” stories from real reps.
Why it works: People learn best from things that feel real, not staged. A two-minute cringe-worthy call snippet does more than a dozen bullet points.
Skip: Stock photos, generic talking-head videos, or anything that screams “corporate training.” If it’s boring to you, it’s boring to them.
Step 4: Build Your Content in Allego—Keep It Short and Sharp
Now that you’ve got your material, you’re ready to get into Allego itself. Here’s how to keep your training tight:
- Keep videos under 5 minutes. If it’s longer, break it up.
- Mix up formats: Use a short video, then a quick quiz, then maybe a screencast.
- Use Allego’s commenting features: Ask a discussion question after a video, or prompt reps to share their own examples.
- Add quick checks: Don’t wait until the end for one big quiz. Drop in a 1-2 question check after each section.
Pro Tip: Use Allego’s mobile-friendly options. Reps are often on the go—they should be able to skim training on their phones.
What doesn’t work: Long, unbroken lectures or endless slides. If you wouldn’t sit through it, don’t expect anyone else to.
Step 5: Make It Interactive—But Don’t Overdo It
Allego has a bunch of interactive tools—quizzes, discussion boards, peer video submissions, etc. Use them, but don’t add bells and whistles just because you can.
For each module, ask: - Can reps practice a skill (e.g., record a mock objection response)? - Is there a real reason for a quiz, or is it just filler? - Can peers give feedback, or does it need to be private?
Good uses: - Video responses for handling tough customer questions. - Peer review on demo pitches (keep it short and focused). - A simple poll to check if something was clear.
What to ignore: Overly gamified features (badges, points, etc.) unless your team actually cares. Most don’t.
Step 6: Launch With a Test Group First
Before blasting your content to the whole sales team, roll it out to a small group. Pick a mix of seasoned reps and newbies.
Have them: - Go through everything (on desktop and mobile). - Tell you what’s confusing or annoying. - Point out any cringe or useless parts.
Don’t skip: Honest feedback. Bribe them with coffee if you have to, but get real opinions. Sometimes what made sense in your head doesn’t land in the wild.
Watch for: Technical hiccups (videos not loading, quiz glitches), unclear instructions, or anything that makes people roll their eyes.
Step 7: Tweak and Launch for Real
Take the test group’s feedback seriously. If everyone hated a part, cut or fix it. Don’t get precious about your content—your goal is to help, not show off.
- Fix any technical issues.
- Clarify confusing sections.
- Shorten anything people skipped or ignored.
Then launch to the wider team. Send a quick, direct note with: - What the training covers (in plain English). - Why it matters (tie it to their day-to-day). - How long it’ll take (be honest). - Who to bug if something breaks.
Pro Tip: If you can, get a respected rep or manager to endorse the training. Peer pressure helps.
Step 8: Track What’s Working—And What Isn’t
Allego has reporting tools, but don’t get sucked into vanity metrics. Focus on what matters:
- Are reps actually finishing the training?
- Are quiz scores improving over time?
- Is there any change in real-world results (better calls, fewer mistakes)?
If people are skipping sections or bombing quizzes, that’s feedback. Fix it. Don’t just send nagging reminders.
What to ignore: Completion rates for the sake of completion. If nobody’s using it, it’s probably not useful.
Step 9: Keep It Fresh (But Don’t Chase Every Shiny Object)
Sales changes fast. Product updates, new competitors, whatever. Don’t let your training go stale.
- Schedule a quarterly review—just a quick check to see what’s outdated.
- Ask reps what needs to be updated. They’ll tell you what’s missing.
- Update only what really matters. Don’t redo everything for minor tweaks.
Pro Tip: Version your content in Allego so you can roll back if a new update flops.
Wrapping Up: Keep It Simple, Keep It Real
You don’t need Hollywood-level production or a giant curriculum. If you focus on real problems, use real examples, and keep things short, your Allego sales training will actually help people. Don’t overthink it. Build, test, fix, repeat. That’s how you get content people want to use—and that actually makes a difference.
Now get out there and build something worth your reps’ time.