How to automate lead data export from Lusha to HubSpot

So you’ve got a pile of leads sitting in Lusha and you want them in HubSpot—without copying, pasting, or babying CSV files all day. This guide is for sales, ops, or marketing folks who want their lead data to flow automatically, not through wishful thinking or a week of duct-taped Zapier hacks.

Why bother automating Lusha to HubSpot?

Manual exports waste time and guarantee mistakes. If you’re still downloading CSVs from Lusha and uploading them to HubSpot, there’s a better way—assuming you’re okay with a little setup. Automation means:

  • Leads hit your CRM instantly, not days later.
  • No more missed fields, duplicate entries, or “where did that lead go?” moments.
  • You can focus on follow-ups, not file wrangling.

But, as with anything in sales tech, there’s a catch or two. Let’s get into what actually works.

Step 1: Understand What Lusha and HubSpot Actually Offer (and Don’t)

What Lusha Offers

Lusha is a B2B data tool—good for finding business contacts, not so great at integrations.
Here’s what you get out of the box:

  • Chrome extension to grab leads from LinkedIn or company websites.
  • A web app where leads are stored in lists (“Prospects”).
  • Basic export options: CSV download, and (on certain plans) direct integrations.

Direct HubSpot integration?
Only available on Lusha’s Team or higher plans. If you’re on a solo/free plan, you’re stuck with CSVs unless you get fancy with scripts or third-party tools.

What HubSpot Offers

HubSpot is your CRM. It’ll eat data from all sorts of sources—but it needs the data in the right format, mapped to the right fields.

  • Accepts imports via CSV, API, or supported integrations.
  • Has built-in deduplication (but don’t count on it to fix everything).
  • Can trigger workflows when new contacts are added.

Pro Tip:
If your HubSpot setup is messy (duplicate fields, tons of custom properties), expect headaches. Clean up what you can before connecting anything.

Step 2: Pick Your Approach

Option 1: Use Lusha’s Native HubSpot Integration

Best for:
- You have a Lusha Team/Business/Enterprise plan. - You don’t want to fiddle with code or third-party tools.

Option 2: Zapier or Similar Automation Platforms

Best for:
- You’re on a lower Lusha plan without direct HubSpot integration. - You want more control over mapping fields or triggering workflows. - You’re not allergic to monthly SaaS fees.

Option 3: Manual CSV Exports (with a Twist)

Best for:
- You’re stuck on a basic Lusha plan. - You want a semi-automated, low-cost option. - You’re okay with some recurring manual work.

Let’s walk through each—starting with the easiest.

Step 3: Set Up Lusha’s Native HubSpot Integration

If you’ve got access to Lusha’s built-in HubSpot integration, use it. Here’s how:

  1. Check your Lusha plan.
    Go to your Lusha account settings. If you see “Integrations” in the sidebar, you’re good. If not, talk to whoever controls the budget.

  2. Connect HubSpot to Lusha.

  3. In Lusha, head to “Integrations.”
  4. Find HubSpot and click “Connect.”
  5. Follow the prompts to authenticate your HubSpot account.

  6. Grant the requested permissions. (Lusha will need access to contacts and deals.)

  7. Map your fields.

  8. Lusha will show you which data goes where in HubSpot.
  9. Double-check that emails, phone numbers, and company names match the right properties.

  10. Custom fields? You may need to create matching properties in HubSpot first.

  11. Test the sync.

  12. Push a single lead from Lusha to HubSpot.
  13. Check HubSpot: Did all the fields come through correctly? Any duplicates?

  14. Fix any field mapping issues before syncing lists in bulk.

  15. Automate the flow.

  16. Many plans let you auto-sync new leads or select leads to push in bulk.
  17. Set up notification rules in HubSpot to alert you when new contacts land.

What works:
- Dead simple once set up. - No ongoing manual work.

What doesn’t:
- Not super customizable. You can’t trigger complex HubSpot workflows based on lead source without some extra logic. - Field mapping can be rigid. If your HubSpot properties don’t match Lusha’s, expect some fiddling.

Step 4: Automate with Zapier (or Similar)

If you don’t have access to Lusha’s native integration, or you want more control, automation platforms like Zapier, Make (formerly Integromat), or Tray.io can bridge the gap.

Heads up: Lusha’s API is not public for all users and may require a business plan or special access. Check your Lusha account or reach out to their support.

Using Zapier

  1. Set up your Lusha export.
  2. If you have API access, you can pull leads directly.

  3. No API? You’ll need to use scheduled CSV exports (see next section).

  4. Create your Zap:

  5. Trigger: New lead in Lusha (if API accessible).

  6. Action: Create or update contact in HubSpot.

  7. Map your fields.

  8. Go line by line. Emails, names, company, phone number, etc.

  9. If you have custom fields in HubSpot, make sure to map them.

  10. Test thoroughly.

  11. Run the Zap with a test lead.

  12. Check HubSpot for data quality and duplicates.

  13. Go live.

  14. Turn on the Zap.
  15. Monitor for the first week—Zapier sometimes “misses” triggers if setup is off.

What works:
- Flexible. You can trigger HubSpot workflows, assign owners, or even filter leads. - Works with other sources, not just Lusha.

What doesn’t:
- Costs can add up with lots of leads. - APIs and CSVs always seem to break when you need them most. - You’ll need to maintain it—expect the occasional error.

Step 5: Semi-Automated CSV Exports (If You Must)

If you’re stuck on a basic Lusha plan, you can still streamline things a bit. Here’s how:

  1. Export your leads from Lusha as CSV.
  2. Go to your “Prospects” list in Lusha.

  3. Click “Export” and pick CSV.

  4. Clean up your CSV (optional but smart).

  5. Open in Excel or Google Sheets.
  6. Remove duplicates, fix obvious typos.

  7. Make sure columns align with HubSpot’s import template.

  8. Bulk import to HubSpot.

  9. In HubSpot, go to Contacts > Import.
  10. Upload your cleaned CSV.

  11. Map columns to HubSpot properties. Double-check emails and phone numbers.

  12. Automate what you can.

  13. Set a calendar reminder to do this weekly.
  14. Create a checklist so you don’t skip steps.

What works:
- No extra cost. - Complete control over what gets imported.

What doesn’t:
- Still manual. Easy to forget or botch imports. - Error-prone over time.

Pro Tip:
If you’re doing this more than once a week, you’re wasting time. Push for a plan upgrade or API access.

Step 6: Watch Out for Common Pitfalls

  • Duplicate contacts.
    Even with deduplication on, you’ll get some overlap. Run regular reports in HubSpot to catch and merge dups.
  • Field mismatches.
    If Lusha uses “Phone” but HubSpot expects “Phone Number,” you’ll get blank fields. Map carefully.
  • Data privacy.
    Don’t import leads en masse unless you’re allowed to contact them. Read up on GDPR/CCPA if you’re not sure.
  • API limits.
    If you automate with Zapier or API, you can hit rate limits fast on busy days. Space out uploads if needed.

Step 7: Keep It Simple (and Iterate)

Automating your Lusha-to-HubSpot flow will save you hours—once you get over the initial bumps. Start with the simplest working setup. Don’t worry about catching every edge case or building a “perfect” automation on day one.

  • Start small: Test with a handful of leads.
  • Watch for weird data (missing emails, wrong companies).
  • Tweak your mappings and workflows as you go.

Sales tech changes constantly. What works this quarter might break next, so keep your process easy to update. And if you ever find yourself dreading another lead export, that’s your cue to automate further—or at least automate the reminders.

Bottom line:
Automate where you can, but don’t overthink it. The less time you spend shuffling lead data, the more time you have to actually close deals.