Every B2B sales team wants more pipeline, but nobody wants more busywork. Juggling calls, emails, LinkedIn touches, and follow-ups across a dozen tabs is a recipe for burnout, not closed deals. If you’re leading a sales team or building pipeline yourself, you’ve probably heard big promises from outreach tools—most don’t deliver. Here’s a straight-shooter’s guide to how Koncert actually streamlines multichannel outreach, what it’s good at, and where you should keep your expectations in check.
The Problem: Outreach Is a Mess
Let’s be real—a modern sales motion is chaos. You’re:
- Calling prospects (voicemail, anyone?)
- Sending cold emails (half get ignored, some bounce)
- Connecting (or trying to) on LinkedIn
- Logging every touchpoint so your CRM makes sense
The result: Most reps spend more time updating fields and switching tabs than actually selling. Tools that promise “automation” often just add another layer of headaches.
Multichannel outreach should make things easier, not harder. That’s where Koncert says it fits in.
What Koncert Actually Does (and What It Doesn’t)
Before you start a trial, here’s the no-BS breakdown of what Koncert brings to the table:
Koncert is a platform that combines calls, emails, and social touches into one workflow. It wraps around your existing CRM (think Salesforce, HubSpot, etc.) and aims to save reps time by automating routine steps—without totally removing the human touch.
What Works
- Multi-Channel Cadence: Build outreach “plays” with calls, emails, and LinkedIn steps in a single sequence. Reps can follow a straightforward to-do list instead of guessing what’s next.
- Dialing Power: The phone dialer is genuinely solid. Parallel dialing (calling multiple numbers at once) cuts out a ton of wasted time. If you have to call a hundred people a day, this is huge.
- Email Automation (With Limits): You can prewrite email steps, schedule them, and personalize before sending. Basic but effective.
- CRM Sync: Changes, notes, and outcomes get pushed back into the CRM. No more double data entry.
- Reporting: Visual dashboards show how many touches it takes to get meetings, and where leads are dropping off.
What Doesn’t Work (or Needs Caution)
- LinkedIn Steps: Koncert can prompt you to send connection requests or messages, but you’ll have to do it manually (because of LinkedIn’s API limits). It’ll remind you, but don’t expect true automation here.
- Email Deliverability: Like any mass email tool, you’ll still need to warm up domains, clean lists, and watch for spam traps. Koncert can’t save you from bad sender habits.
- Setup and Training: It’s not “plug and play.” You’ll need some upfront time to map your CRM fields, set up sequences, and train your team—especially if you want it to run smoothly.
- Data Quality: Garbage in, garbage out. If your CRM is messy, Koncert won’t magically clean it up.
Step-by-Step: How to Streamline Outreach with Koncert
Here’s how to actually use Koncert to get a handle on multichannel outreach (without making your team want to quit).
1. Set Up Your CRM Integration (Don’t Skip This)
- Connect Koncert to your CRM (Salesforce, HubSpot, etc.).
- Map fields carefully—make sure lead/contact info, activity logs, and notes sync both ways.
- Test with a small batch of leads before rolling out to the whole team.
Pro Tip: If your CRM data is a mess, fix the basics first. Bad data will just create more headaches down the road.
2. Build Multi-Channel Cadences
- Create a sequence that mixes calls, emails, and LinkedIn tasks. For example:
- Day 1: Call + voicemail
- Day 2: Personalized email
- Day 4: LinkedIn connection prompt
- Day 7: Follow-up call
- Day 9: “Breakup” email
- Set realistic touch counts—don’t spam people with 12 touches in 10 days.
Keep it simple to start. Don’t overengineer a 15-step cadence. See what works, then tweak.
3. Load Up Your Lead Lists
- Import leads from your CRM into Koncert.
- Segment by persona, industry, or whatever makes sense for your business.
- Avoid massive lists—smaller, targeted batches are easier to manage and personalize.
Watch out: If you’re just dumping in a giant CSV and hoping for the best, you’ll get a mess.
4. Use the Power Dialer (But Don’t Be a Robot)
- Fire up the dialer and start calling. The system will line up calls, drop voicemails automatically, and keep you moving.
- Use scripts as a guide, not a crutch. Natural conversations > robotic pitches.
- Log outcomes (connected, voicemail, bad number, etc.) as you go—Koncert makes this easy with one-click buttons.
Sanity check: Don’t try to “game” the numbers. Focus on quality conversations, not just quantity.
5. Personalize Where It Counts
- Email templates save time, but personalize the first line or subject for important prospects.
- LinkedIn messages: Since you have to do these manually, make them count. No generic “Let’s connect” spam.
- Use the CRM activity feed to reference previous conversations or pain points.
Pro Tip: Personalization doesn’t mean rewriting everything from scratch. A little effort goes a long way.
6. Track Results and Adjust
- Use Koncert’s dashboards to see which steps get replies, which get ignored, and which lists are duds.
- Drop underperforming steps or channels. If nobody ever responds to your Day 4 email, cut it.
- Keep an eye on your call connect rates—if they’re low, check your lead quality and phone numbers.
Don’t obsess over vanity metrics (emails sent, calls made). Focus on meetings booked or real conversations.
Honest Pros and Cons
Where Koncert Shines
- Reps waste less time clicking around. The unified workflow is a real improvement over cobbling together five tools.
- Phone-heavy teams get the biggest ROI. The dialer is genuinely time-saving if calling is your main channel.
- Managers get visibility. You can actually see what’s happening, what’s working, and who needs help.
Where It Might Disappoint
- Not a magic bullet. If you expect it to “automate” relationships, you’ll be let down. It helps with process, not persuasion.
- Manual steps still matter. Especially with LinkedIn, some things can’t (and shouldn’t) be fully automated.
- Learning curve. If your team isn’t comfortable with new tools, budget extra time for onboarding.
What to Ignore (and What Not To)
Ignore: - Wild claims about “10x more meetings overnight.” No tool does this by itself. - Over-automating. If everything is templated and robotic, your reply rates will tank.
Don’t Ignore: - The importance of good data. Clean lists and real research still matter. - Regular reviews. Outreach is never “set and forget.”
Keep It Simple: Iterate, Don’t Overcomplicate
Koncert is a solid tool for bringing order to outreach chaos—especially if you’re juggling calls, emails, and social touches. But it won’t fix broken sales processes or magically make prospects love your pitch. Start with simple cadences, measure what works, and don’t be afraid to cut steps that don’t deliver.
If you’re disciplined about your data and keep things human where it counts, tools like Koncert can help you spend less time on busywork and more time on real selling. That’s the only “hack” that actually works.