If your sales team is still bogged down by spreadsheets, toggling between tabs, or chasing leads that go nowhere, you’re not alone. B2B sales is messy, and most tools promise the moon but deliver a confusing maze of features you’ll never use. This guide is for sales managers and reps who want less busywork, more real conversations, and a higher close rate—without the usual headaches.
Let’s break down how Frontspin actually helps, what’s worth your attention, and what you can skip.
Why Sales Teams Get Stuck (and How Frontspin Tries to Fix It)
Before we dive in, let’s be honest: most sales automation tools add complexity, not clarity. You’re promised higher productivity, but somehow everyone ends up spending more time clicking around. Frontspin tries to cut through that by focusing on what matters: making it faster and easier to reach prospects and track real conversations.
Here’s what typically slows teams down: - Manual dialing and logging calls. - Scattered notes and follow-ups falling through the cracks. - Reps spending more time updating CRMs than actually selling. - No clear process for following up or handling objections.
Frontspin says it can streamline all that. Let's see how.
Step 1: Centralize Your Sales Outreach (So Nothing Slips)
What works:
Frontspin is built around a single sales workspace. Calls, emails, and tasks are all in one place—no more shuffling tabs or writing “call back” reminders on sticky notes.
- Power Dialer: Queue up calls and move through them fast. The dialer auto-logs calls and lets you take notes without breaking stride.
- Call Scripts: You can build dynamic scripts that reps see while calling, so everyone’s on-message but not robotic.
- Email Integration: Send, track, and schedule emails without leaving the app.
What to watch out for:
If your team already uses a CRM heavily, don’t expect a full replacement. Frontspin works best as an outreach layer, not a one-stop shop for all customer data.
Pro tip:
Set up your call lists and scripts before rollout. Otherwise, reps will default to their old habits.
Step 2: Automate the Repetitive Stuff (But Keep It Personal)
What works:
No one likes sending the same intro email 30 times or following up on “just checking in” messages. Frontspin lets you automate sequences—calls, emails, and tasks—so you can focus on the real conversations.
- Sequencing: Build multi-step outreach plans for leads. Frontspin handles reminders and moves prospects along automatically.
- Templates: Save your best emails and voicemails. Reps can tweak them, but you won’t have to reinvent the wheel every time.
- Personalization Fields: Pull in prospect names, companies, and details automatically to avoid sounding like a robot.
What to ignore:
Over-automating. If you load up every sequence with eight “touchpoints” and zero customization, you’ll just annoy people. Automation is a tool, not a replacement for thinking.
Pro tip:
Have reps personalize at least one sentence in every email or script. You’ll stand out from the endless pile of canned outreach.
Step 3: Prioritize Your Best Leads (Don’t Chase Dead Ends)
What works:
The busier you get, the easier it is to waste time on leads that won’t convert. Frontspin’s lead prioritization helps you focus on what’s most likely to close.
- Lead Scoring: Use real engagement data (like call outcomes and email opens) to bump high-potential leads to the top.
- Custom Filters: Segment lists by industry, title, or past activity. No more “spray and pray.”
- Call Outcomes: Track what happened on each call—voicemail, conversation, objection—so you can sort and act fast.
What’s just hype:
Lead scoring only works if your team actually logs results. If reps skip updating outcomes, you’re back to guessing.
Pro tip:
Block off time to review high-priority leads every week. Don’t let “maybe someday” prospects clog up your queue.
Step 4: Get Real Reporting (Without Drowning in Data)
What works:
Managers need visibility, but nobody wants another dashboard you have to babysit. Frontspin gives you simple, actionable reports.
- Call and Email Stats: See how many touches it takes to book a meeting, who’s actually connecting, and what’s getting ignored.
- Sequence Performance: Find out which outreach sequences get replies and which are duds.
- Rep Activity: Spot who’s crushing it and who needs help—without nagging people for updates.
What doesn’t matter:
Chasing vanity metrics. It’s easy to get obsessed with “calls made,” but if those calls aren’t turning into conversations, the number’s meaningless.
Pro tip:
Pick two or three metrics that actually move the needle (like calls-to-meetings booked) and focus on those. Ignore the rest.
Step 5: Integrate with Your CRM (But Don’t Overthink It)
What works:
Frontspin can sync with Salesforce and other major CRMs. This means calls, emails, and notes push back automatically—no double entry.
- Easy Setup: The integrations aren’t perfect, but they’re a lot less painful than most.
- Minimal Data Loss: You won’t lose track of conversations, and managers get the full picture.
Where things get messy:
Custom CRM fields or non-standard setups can cause headaches. If your Salesforce instance is heavily customized, expect to do some troubleshooting.
Pro tip:
Test your integration on a small group first. Fix what breaks, then roll out to the whole team.
Step 6: Coach and Improve (Don’t Set and Forget)
What works:
Frontspin makes it easy to listen to call recordings and see which scripts or approaches actually work.
- Call Recording: Review conversations for real feedback, not just “gut feeling.”
- Script Analytics: See which talking points are landing (or falling flat).
- Continuous Improvement: Tweak scripts and sequences based on real data, not hunches.
What not to stress about:
You don’t need to record or analyze every call. Focus on deals that matter, or on reps who want to level up.
Pro tip:
Share wins and fails openly—no shame. The fastest way to improve is learning from each other’s mistakes.
What Frontspin Won’t Fix (But Nothing Will)
Let’s be clear: no tool can fix a broken sales process, turn bad leads into gold, or magically make your team care. Frontspin is good at speeding up outreach, cutting down on busywork, and keeping things organized. But you still need:
- A tight, well-defined sales process.
- Good data and lead lists.
- Reps who actually want to pick up the phone and have conversations.
If you’re hoping software will do the selling for you, save your money.
Keep It Simple, Iterate, and Don’t Get Distracted
Frontspin can definitely help streamline your B2B sales process. But don’t let the promise of “automation” or “AI-powered insights” distract you from what works: real conversations, steady follow-up, and learning from what your prospects actually say.
Start simple. Test your sequences. Tweak your scripts. And if something isn’t working, don’t be afraid to ditch it and try something else. The best sales teams are the ones who keep things moving and don’t overcomplicate the basics.
Now, go make some calls.