If you're running a B2B company, you know the drill: endless sales cycles, clunky handoffs between marketing and sales, and way too many tools that promise the world but end up making things more complicated. You want to close more deals, faster, without burning out your team (or your budget). This is for founders, sales leaders, and go-to-market teams who want results, not just another dashboard.
Let’s talk about how you can cut through the noise and actually get your GTM (go-to-market) process humming—using Deeto.
Why Your B2B Go-To-Market Process Feels So Painful
Let’s be honest: most B2B sales processes are cobbled together with spreadsheets, endless meetings, and a mishmash of tools that don’t really talk to each other. Here’s what usually slows things down:
- Qualifying leads takes forever. Marketing sends over a “hot” lead list, but half of them aren’t a fit.
- Sales cycles drag on. Prospects want proof, references, and reassurance.
- Customer stories are scattered. You know you’ve got happy customers, but getting them involved in your sales process is awkward and manual.
- Everyone’s flying blind. You have data, but it’s siloed. No one knows what’s working right now.
Sound familiar? Most B2B teams are stuck here. The solution isn’t just another tool—it’s a way to actually connect your best customers with your best prospects, in a way that scales.
What Is Deeto, Really?
Deeto is a platform built to turn your existing customers into on-demand advocates, making it easier for your prospects to hear real stories from real users—without endless back-and-forth or manual chasing.
Here’s what Deeto is not: - It’s not just a testimonial widget. - It’s not another CRM or marketing automation tool. - It’s not a silver bullet—but it’s a genuine shortcut for B2B teams who want proof, fast.
Step 1: Capture Customer Stories the Smart Way
The first problem most B2B teams have: they don’t have enough customer stories, or the ones they have are stale. Deeto makes it dead simple to ask your customers for feedback, quotes, or even a quick video—without making it weird.
How it works: - Send lightweight requests for feedback or stories directly from Deeto. - Customers can respond in a way that’s easy for them (text, video, or both). - Everything is organized in one place, tagged, and searchable.
What works: - Ask right after a customer has a “win” with your product. - Keep your requests short and specific. “Can you share how you used us to solve X?” works better than “Tell us about your experience.”
What doesn’t: - Don’t spam all your customers at once. Be targeted, or you’ll just annoy people. - Don’t over-script. Authentic stories beat polished marketing fluff every time.
Pro tip: Use your Customer Success team to flag happy customers—then let Deeto do the rest.
Step 2: Turn Happy Customers Into On-Demand References
This is where most B2B teams drop the ball. You have happy customers, but getting them to talk to prospects is a logistical mess. Deeto automates the process, matching the right customer to the right prospect, and handles the scheduling.
How it works: - Prospects can request to talk to a real customer via your website, your sales emails, or directly through Deeto. - Deeto matches them with a relevant customer advocate based on criteria you set (industry, use case, whatever matters). - The platform handles consent, scheduling, and reminders—so you don’t have to.
What works: - Make it easy for prospects to request a reference call at the right stage (late in the deal, when they’re skeptical). - Use Deeto’s matching to avoid burning out your star customers.
What doesn’t: - Don’t overpromise access—make sure you have enough customer advocates in the pool. - Don’t ask the same person to do five reference calls a week. Spread the love.
Pro tip: Rotate your advocates so no one feels put on the spot. A small group of active customers can make a huge difference.
Step 3: Use Real Customer Stories in Your Sales and Marketing
Now you’ve got a growing library of customer stories and reference calls happening behind the scenes. But don’t just let them sit there—put them to work.
How it works: - Deeto lets you pull quotes, videos, and case studies directly into your sales decks, website, or outbound emails. - You can filter by industry, product line, or problem solved—so you’re always sharing the most relevant proof.
What works: - Customize your outreach with proof that matches the prospect’s industry or pain point. - Use fresh stories. Outdated case studies don’t move the needle.
What doesn’t: - Don’t just dump a wall of testimonials on your site. Context matters—use the right story at the right time. - Don’t fake it. Buyers can smell marketing spin from a mile away.
Pro tip: Keep a “reference story” doc for each industry you target. Update it monthly with new wins.
Step 4: Track What’s Actually Moving Deals
It’s easy to lose track of what’s working, especially if you’re moving fast. Deeto gives you data on which stories, advocates, or reference calls are actually influencing deals.
How it works: - See which customer stories are getting the most views or clicks. - Track which advocates are helping close deals (and which ones might need a break). - Integrate with your CRM to see the full picture.
What works: - Double down on the stories and advocates that actually help you win. - Share insights with your sales and marketing teams, so everyone’s on the same page.
What doesn’t: - Don’t chase vanity metrics (e.g., “We collected 50 stories!”). Focus on what’s actually helping you close. - Don’t forget to thank your advocates—and keep them in the loop.
Pro tip: Use Deeto’s reporting to spot gaps. If you’re missing stories for a key vertical, go get them.
What To Ignore (And What To Watch Out For)
Every tool claims it’ll fix your GTM process overnight. That’s just not true. Here’s what to keep in mind:
- Ignore shiny-object features you don’t actually need. Focus on the core: capturing, sharing, and tracking real customer proof.
- Watch out for advocate burnout. If you don’t protect your customers’ time, you’ll lose your best voices.
- Don’t expect Deeto (or any tool) to fix a broken product or message. If your value prop isn’t clear, start there.
Wrapping Up: Keep It Simple, Iterate Fast
Deeto isn’t magic, but it’s a solid way to build trust faster and get your real customers involved in your B2B go-to-market process—without the usual hassle. Start small: get a few good stories, set up your first advocate pool, and see what happens. Tweak as you go.
Skip the hype. Focus on what works. And remember, every B2B win starts with a real conversation—Deeto just makes it easier to have more of them.