If you’re in charge of B2B go-to-market (GTM) and drowning in spreadsheets or clunky sales tools, this guide is for you. There’s a lot of noise around “GTM platforms” promising magical pipeline growth. The truth? Most are either too broad, too basic, or just way overpriced. Today, we’re putting the spotlight on Fullenrich — a newer B2B GTM software tool that’s been getting some buzz — and stacking it up against the bigger names for 2024.
No fluff. Just what works, what doesn’t, and how these tools really feel when you use them day to day.
Who This Review Is For
- B2B sales or marketing leaders trying to align teams and hit pipeline targets
- RevOps folks tired of patching together Salesforce, spreadsheets, and a bunch of random point solutions
- Founders or growth leads who want something that actually helps, not just sounds impressive in a demo
If you’re looking for honest, practical advice on picking GTM software that won’t waste your money or your team’s time, read on.
What Is Fullenrich, Really?
Fullenrich calls itself a B2B GTM platform — meaning it tries to bring together all the pieces you need to plan, execute, and track your go-to-market motion. Instead of toggling between your CRM, Excel, and a handful of marketing tools, Fullenrich wants to be your one-stop shop for:
- Account planning and segmentation
- Pipeline tracking and forecasting
- Sales and marketing campaign coordination
- Reporting and analytics
In theory, it should help your team focus on the right accounts, see what’s working, and stop duplicating work across teams.
The promise: Less busywork, more deals closed, fewer tools.
What you actually get: We’ll get to that.
Fullenrich: Features, Pricing, and Real-World Use
Let’s cut through the marketing copy and look at what Fullenrich actually does.
Core Features
- Account Segmentation: Tag, sort, and prioritize accounts with filters based on firmographics, intent data, and custom scoring.
- Pipeline Management: Visual dashboards for tracking deal stages; integrates (pretty smoothly) with Salesforce and HubSpot.
- Campaign Coordination: Lets sales and marketing teams assign plays, run multichannel outreach, and see activity history on each account.
- Reporting: Pre-built dashboards for pipeline health, sales velocity, and campaign ROI. Custom reports aren’t bad, but don’t expect Tableau-level depth.
- Collaboration: Notes, tasks, and tagging for team handoffs. Not Slack, but keeps everyone on the same page.
Pro tip: The integrations are what set Fullenrich apart from cheaper tools. If you rely on Salesforce or HubSpot, setup is quick. If you use something more obscure, expect some manual work.
Pricing
- Mid-range: Not as cheap as spreadsheet hacks or basic tools like Pipedrive, but nowhere near the cost of big players like 6sense or Demandbase.
- Typical plans: $75–$150/user/month, depending on features and integrations. Some volume discounts if you ask.
- No surprise add-ons: You get most features out of the box, but advanced analytics or data enrichment are extra.
Annoyance: There’s no forever-free tier. You get a short trial, but real testing means paying for at least a month.
Where Fullenrich Works Well
- Teams launching or growing ABM: The account-based tools are better than most SMB platforms.
- Sales and marketing alignment: Shared dashboards mean less finger-pointing.
- Mid-sized B2B orgs: Mature enough for flexible workflows, not so huge you need a PhD to set it up.
Where It Falls Short
- Large enterprises: If you want deep customization, territory management, or endless API options, Fullenrich will feel limiting.
- Super-lean startups: If you’re pre-revenue or very early, it’s probably overkill.
- Heavy reporting needs: Custom analytics are fine, but not up to par with tools like Tableau or Looker.
How Does Fullenrich Stack Up Against Top Alternatives?
Let’s get real: No GTM platform is perfect. Here’s how Fullenrich compares to the tools you’ll see on most shortlists for 2024.
1. Fullenrich vs. 6sense
6sense is the gorilla in the B2B GTM space—huge install base, powerful intent data, crazy-deep analytics.
- 6sense Strengths: Market-leading buyer intent data, AI-powered predictions, tons of integrations.
- 6sense Weaknesses: Expensive (think $40k+/year to start), complex onboarding, can overwhelm smaller teams.
- Fullenrich Strengths: Faster setup, friendlier UX, much more affordable, easier for teams without a full-time RevOps person.
- Fullenrich Weaknesses: Less sophisticated intent data, lighter analytics.
Verdict: If you have enterprise-level needs and a big budget, 6sense wins on data. For most others, Fullenrich is easier to use and actually gets adopted.
2. Fullenrich vs. Demandbase
Demandbase is another big name for ABM.
- Demandbase Strengths: Deep account insights, strong advertising and personalization features.
- Demandbase Weaknesses: Overkill for many mid-market teams, requires a lot of setup and integration work.
- Fullenrich Strengths: Quicker onboarding, less technical baggage, no need for a dedicated admin.
- Fullenrich Weaknesses: Lacks advanced ad and website personalization tools.
Verdict: If your GTM strategy is heavy on digital marketing and personalization, Demandbase is worth it. If you want a clean, simple ABM tool, Fullenrich is less hassle.
3. Fullenrich vs. HubSpot Sales Hub
HubSpot is everywhere, especially for SMBs.
- HubSpot Strengths: All-in-one CRM, very easy to use, tons of integrations, free to start.
- HubSpot Weaknesses: Account-based tools are basic, reporting is shallow unless you pay for top-tier plans.
- Fullenrich Strengths: Stronger ABM features, better for teams that outgrow basic CRM.
- Fullenrich Weaknesses: Not a full CRM—meant to layer on top, not replace your CRM.
Verdict: If you’re just getting started or want everything in one place, HubSpot is good enough. If you want serious ABM and GTM features, Fullenrich layers on top without the bloat.
4. Fullenrich vs. RollWorks
RollWorks is a rising ABM star for mid-market.
- RollWorks Strengths: Solid intent data, easy-to-use campaign tools, works well for digital ads.
- RollWorks Weaknesses: Reporting is OK, but not as customizable as some want; can get pricey as you scale.
- Fullenrich Strengths: More customizable workflows, better cross-team collaboration.
- Fullenrich Weaknesses: Weaker ad campaign management.
Verdict: If digital ad campaigns are central to your GTM, RollWorks is strong. If you want a broader GTM tool that goes beyond ads, Fullenrich is a better fit.
What To Ignore (And What Actually Matters)
A lot of GTM tools talk about “AI-powered insights” or “revolutionary orchestration.” Here’s what you shouldn’t waste time on:
- AI hype: Most “AI” in GTM tools is just rules-based automation. Helpful, but not magic.
- Infinite integrations: More isn’t always better. You’ll end up maintaining connections you never use.
- Pretty dashboards: Don’t choose a tool just because the charts look nice. Focus on what’s actionable.
What actually matters:
- Can your team use it without constant training?
- Does it save you real time every week?
- Can you quickly see which accounts are moving and which are stuck?
- Does it play nicely with your CRM, or does it create more data headaches?
Pro Tips for Evaluating B2B GTM Tools
- Test with real data: Don’t just use the demo accounts. Import a subset of your own accounts and see what breaks.
- Involve both sales and marketing: If only one team loves it, adoption will tank.
- Ask about support: Some vendors are great until you sign, then disappear. See how quickly they respond during your trial.
- Don’t overbuy: It’s tempting to get the biggest package “just in case.” Start small and upgrade if you really need it.
Final Take: Keep It Simple and Iterate
Fullenrich is a solid, no-nonsense choice for growing B2B teams who want better GTM alignment without enterprise-level cost or complexity. It’s not perfect—nothing is—but it’s easy to start, powerful enough for most, and doesn’t bury you in options you’ll never use.
Pick the tool that fits your current needs, not the one with the longest feature list. Set it up, run with it, and don’t be afraid to switch if your team outgrows it. The best GTM stack is the one your team actually uses.
Got questions or looking for a no-BS walkthrough of other tools? Drop them in the comments—I’m always up for a good teardown.