If you’re running a B2B sales team, you’ve probably heard the pitch: “All-in-one outreach platform. Dials faster! Emails better! Closes more!” It’s a crowded market, and it’s tough to separate the real deal from the hype. This review is for frontline sales managers, SDR team leads, and anyone tired of empty promises. We’ll break down what Frontspin actually does, who it’s good for, and how to get real value from it—without wasting your budget or your team’s sanity.
What Is Frontspin, Really?
Frontspin is a sales engagement platform. In plain English: it helps inside sales teams manage calls, emails, and cadences all in one spot. You plug your leads in, work them through sequences, and track what’s working.
It’s not a CRM, but it does play nice with Salesforce. Think of it as the cockpit your SDRs live in all day, with tools to make outreach faster and a bit less painful.
Core features: - Power dialer (click-to-call, auto-voicemail, call recording) - Email sequencing and templates - Task and cadence management - Salesforce integration (not perfect, but serviceable) - Basic analytics on activity and outcomes
If you’ve used Outreach or Salesloft, you’ll recognize the general idea—Frontspin is a scrappier, sometimes simpler alternative.
Who Actually Gets Value from Frontspin?
Let’s not kid ourselves: not every sales team needs (or can wring ROI from) a platform like this. Here’s who tends to see Frontspin pay off:
Best fit: - SDR/BDR teams doing high-volume outbound (think: 50–100+ calls/emails per day per rep) - Teams where speed-to-lead matters, especially for inbound follow-up - Sales orgs using Salesforce, but wanting a more nimble outreach tool - Managers needing clear activity data (without a ton of admin overhead)
Probably not worth it if: - You’re running a small, relationship-heavy sales process (5–10 deals/month) - Most of your deals close via inbound or referrals - Your team hates scripts/cadences and prefers freestyle outreach
Worth noting: Frontspin isn’t the prettiest platform out there. It’s more substance than style—great if you care about efficiency, not so much if you want fancy dashboards.
Setting Up Frontspin: What to Expect
You don’t need a PhD to get started with Frontspin, but setup isn’t entirely plug-and-play. Here’s the honest rundown:
1. Connecting Salesforce
If you use Salesforce, integration is straightforward but not always seamless. Expect: - A few hours for initial setup, especially mapping fields - Occasional hiccups with data sync (test early) - Some settings require admin privileges in both tools
Pro tip: Set up a test account first. Sync a small batch of leads/contacts and check for weird data issues before rolling out to your whole team.
2. Importing Leads and Building Cadences
Frontspin lets you import lists via CSV or directly from Salesforce. Building cadences (multi-step sequences of calls/emails/tasks) is drag-and-drop simple, but keep it tight: - Start with your best-performing script, not a 12-step monster - Use templates, but personalize the first line of every email (Frontspin makes this easy) - Don’t overload reps with too many cadences at once
3. Training Your Team
Frontspin is pretty intuitive, but some reps will resist any change. The main learning curve: - How to use the dialer efficiently (pausing, logging calls, dropping pre-recorded voicemails) - When to automate versus when to personalize - Not skipping steps in the cadence—Frontspin tracks this, but old habits die hard
Honest advice: Pair your most tech-willing rep with a laggard and let them teach each other. Don’t rely on vendor webinars to get you across the finish line.
Day-to-Day: How Sales Teams Use Frontspin
Once you’re set up, here’s what a typical day looks like.
Power Dialing (The Main Event)
This is Frontspin’s bread and butter. Reps log in, load a list, and start dialing—calls are logged automatically, and voicemails can be dropped with a click. You can queue up dozens of calls without the “where’s my lead sheet?” shuffle.
What works: - Call speed goes way up—Frontspin’s dialer is snappy and reliable - Voicemail drop saves serious time if you’re in a high-no-answer market - Call recording is handy for coaching (and for “did I actually say that?” moments)
What doesn’t: - Call quality is usually good, but weak Wi-Fi means dropped calls—Frontspin can’t fix bad internet - Some reps find the interface a bit utilitarian (read: not pretty) - International dialing is limited—double-check before rolling out to global teams
Email Sequencing
Frontspin’s email tools are basic but effective. You can: - Build out templates and personalize on the fly - Set automated follow-ups if there’s no reply - Track opens/clicks, though reporting is simple
Reality check: If you want advanced A/B testing or deep analytics, you’ll find Frontspin a bit barebones. But if you just want reps sending more emails, faster, it gets the job done.
Task and Cadence Management
The cadence view tells reps exactly who to call or email next, and when. No more “who’s up?” guessing. Managers get a live look at activity, and can see who’s falling behind.
Best practices: - Keep cadences under 7 steps—longer ones rarely convert better, and reps start skipping steps - Review cadence performance monthly, not yearly
What to ignore: Don’t waste time tweaking templates every day. Instead, focus on a few strong scripts and improve them over time.
Analytics and Reporting: Does It Actually Help?
Frontspin’s reporting is no-frills. You get: - Activity dashboards (calls made, emails sent, tasks completed) - Call outcome tracking (connected, no answer, etc.) - Basic conversion metrics by cadence or campaign
If you’re a data geek who wants to slice and dice everything, you’ll be frustrated. But for most sales managers, it covers the core: Who’s working, who’s slacking, and which cadences actually get replies.
Pro tip: Export your data monthly and run your own analysis if you want more detail. Don’t expect fancy graphs in-app.
Support and Reliability
Frontspin has a reputation for responsive (if sometimes barebones) support. Most issues are handled via email or chat—not a lot of hand-holding, but they do respond quickly.
Uptime: Generally solid. Outages are rare, but, as with any SaaS, have a backup plan for big call days.
Bugs and quirks: Nothing show-stopping, but don’t expect weekly feature updates or a parade of new integrations.
Honest Pros and Cons
Let’s save time—here’s the real story.
What Frontspin nails: - Fast, reliable power dialer - Simple, no-nonsense workflows - Gets reps into “do the work” mode fast
Where it falls short: - Not as flashy or feature-rich as Outreach/Salesloft - Reporting is basic—power users will want more - International teams may hit limits
Neutral: Price is reasonable, but not dirt cheap. If you’re not using the dialer hard, you’re overpaying.
Should You Buy Frontspin?
If you run a high-velocity outbound team and just want reps making more calls and emails, with minimal fuss, Frontspin’s a solid pick. If you care more about deep analytics, integrations, or fancy UI, look elsewhere.
Try before you buy: Do a 2–4 week pilot with your top and bottom performers. Watch how it impacts call volume and reply rates, not just “time in app.”
The Bottom Line
Sales software is supposed to help you do more of what works, not just add process for the sake of process. Frontspin isn’t magic, but for the right team, it’s a true productivity booster. Get your basics dialed, keep it simple, and don’t overthink it—no tool will save you from bad lists or lazy outreach. Start small, iterate, and stick to what actually helps your team move the needle.