If you’re leading a B2B go-to-market (GTM) team and tired of clunky sales meetings, scattered notes, and “Did anyone follow up on that?” chaos, this review is for you. There's a lot of noise about AI-powered meeting tools and GTM automation—but not much real-world talk about what actually moves the needle. Let’s cut through the fluff and dig into Goodmeetings, a B2B GTM software tool promising to make your sales meetings smarter and more useful, not just more “innovative.”
What Is Goodmeetings, Really?
Goodmeetings bills itself as a “B2B GTM software tool to power your sales meetings and drive outcomes.” Translation: it records, transcribes, analyzes, and helps teams act on their customer meetings—think Gong or Chorus, but with a focus on actionable insights, not just call recording. It’s aimed at sales, customer success, and GTM teams who want more from meetings than a Zoom recording gathering dust in the cloud.
Core Features (And What Actually Matters)
Here’s what Goodmeetings says it does—and how that shakes out in real use:
- Meeting Recording & Transcription: Automatic, with pretty high accuracy (about 90-95% in clear audio). Not perfect, but good enough for most folks.
- AI-Powered Insights: Pulls out action items, objections, and highlights. Sometimes nails it, sometimes needs a human touch. Don’t fire your note-taker just yet.
- CRM Integration: Syncs with Salesforce, HubSpot, and a few others. Setup is mostly smooth, but expect some tinkering if your CRM is heavily customized.
- Coaching & Feedback Tools: Lets managers tag moments, leave feedback, and track rep performance. Useful for onboarding and upskilling, but only if your team actually uses it.
- Automated Follow-Ups: Drafts emails from the meeting notes. Handy, but you’ll want to double-check before hitting send—AI’s not great with nuance or sarcasm.
What’s Overhyped:
- The “AI-powered” insights sometimes overpromise. Yes, it can spot keywords and flag action items, but it won’t replace a good sales manager’s judgment.
- “Instant ROI” claims are… optimistic. This isn’t a magic bullet. You have to actually use the tool, tweak workflows, and get buy-in from the team.
Real User Experiences: What Teams Actually Say
I spoke with several sales and customer success leaders who’ve been using Goodmeetings for 3-12 months. Here’s a candid look at what they liked, what fell flat, and what surprised them.
The Good
- Meeting Quality Jumps: Reps prep better, knowing their meetings are recorded and reviewed. Fewer “winging it” calls.
- Onboarding Gets Faster: New hires ramp up quicker when they can watch real calls, not just canned training.
- Fewer Dropped Balls: Action items are more visible, which means less “wait, who was supposed to do that?”
- Manager “Presence” Without Micromanaging: Leaders can spot coaching moments without sitting in live meetings.
The Not-So-Good
- Adoption’s a Hurdle: Some reps resent feeling “watched.” You need buy-in and a culture of coaching, not policing.
- Transcription Wobbles: Heavy accents, crosstalk, or noisy environments still trip it up—expect some cleanup.
- Integration Glitches: Custom CRM setups can lead to duplicate records or missed syncs. Not a dealbreaker, but worth flagging.
What Surprised Users
- Time Savings Add Up: Folks underestimated how much time they wasted on manual note-taking and follow-up emails.
- Meeting Hygiene Improves: Just knowing meetings are reviewable makes people more concise and prepared.
- Coaching Wins, If You Use It: Teams that made feedback part of their routine saw a clear bump in rep performance and closed deals.
ROI Analysis: Does Goodmeetings Pay for Itself?
Let’s get specific. Goodmeetings isn’t cheap, but it’s not outrageous compared to competitors (think $65–$120/user/month, depending on features). Here’s how the math shakes out for a typical 10-person sales team over six months:
Quantifiable Gains
- Time Saved on Notes & Follow-Up: If each rep saves 30 minutes per day, that’s 100+ hours a month. At $50/hour, that’s $5,000/month in recouped time.
- Faster Onboarding: New hires up to speed in weeks, not months. If you cut onboarding time by 25%, that’s real money saved.
- Deal Slippage Reduced: More visible action items = fewer forgotten follow-ups. Even one extra deal a quarter covers the software cost.
Intangibles (But Still Real)
- Better Coaching: Hard to quantify, but users report higher win rates and fewer “lost in translation” moments.
- Process Discipline: Teams build better habits when meetings are tracked and reviewed.
What’s Not Guaranteed:
- If your team’s not bought in, you won’t see these gains. You can lead a horse to SaaS, but you can’t make it collaborate.
- The ROI isn’t “set it and forget it.” You’ll need to invest upfront in training and process tweaks.
How to Actually Get Value from Goodmeetings
Let’s skip the marketing spin. Here’s what the best teams do to make Goodmeetings worth the investment:
1. Set Clear Rules of Engagement
- Decide which meetings get recorded and why.
- Be transparent—no one likes stealth surveillance.
- Make it about coaching and improvement, not punishment.
2. Integrate with Your CRM (But Test First)
- Map out your fields and workflows before syncing.
- Start with a small group and iron out kinks before a full rollout.
- Double-check for duplicate records and sync errors.
3. Make Coaching a Routine, Not a Sideshow
- Block time each week for managers to review calls and give feedback.
- Use the tagging and commenting features, but keep it actionable.
- Celebrate wins, not just “areas of improvement.”
4. Automate Where It Makes Sense (But Don’t Trust Blindly)
- Use AI-generated notes and follow-ups as a starting point, not gospel.
- Customize templates and check for tone—AI can be tone-deaf.
5. Measure What Matters
- Track onboarding time, deal cycles, and rep performance before and after rollout.
- Don’t just look at usage stats; focus on outcomes (faster deals, fewer mistakes).
Pro Tip:
Start small. Pilot with a few managers and reps who are open to change. Let them champion it, then expand.
The Competition: How Does Goodmeetings Stack Up?
You can’t review a tool in a vacuum. Here’s how Goodmeetings compares to the usual suspects:
| Feature | Goodmeetings | Gong | Chorus | |------------------------|-------------|----------------|----------------| | Price (per user/mo) | $65–$120 | $100–$180 | $90–$150 | | CRM Integrations | Yes | Yes | Yes | | AI Insights | Decent | Best-in-class | Good | | Coaching Tools | Solid | Advanced | Solid | | Meeting Scheduling | Basic | N/A | N/A | | Customization | Flexible | Less flexible | Moderate |
- Gong still leads in AI insights, but it’s pricier and can be overkill for smaller teams.
- Chorus is solid and battle-tested, but some say it’s stagnated on innovation.
- Goodmeetings hits the sweet spot for teams who want actionable insights without the enterprise bloat.
The Bottom Line: Should You Buy Goodmeetings?
Here’s the honest take. If you have a B2B sales or CS team running lots of customer calls, and you’re actually going to review and act on those calls, Goodmeetings can absolutely pay for itself—if you put in the effort upfront. If you’re looking for a “set and forget” magic fix, save your money.
Don’t buy because a vendor says “AI will transform your pipeline.” Buy because your team’s ready to build better habits and use data to level up.
Keep it simple: start with your biggest problem (missed follow-ups, slow onboarding, whatever), roll out Goodmeetings there, and iterate. Most teams don’t need every feature—just the ones that keep deals moving and reps improving.
The best software is the one your team actually uses. Try it, measure the impact, and don’t be afraid to keep what works and ditch what doesn’t.