So, your sales team is remote and you’re looking for tools that actually help you close deals—not just impress your boss with dashboards. There’s a flood of B2B “GTM” (go-to-market) software out there, all promising to boost your remote sales success. Some are solid. Some are overhyped. This guide is for the folks who need to cut through the noise, compare real options head-to-head, and pick what actually works.
Let’s focus on the software, not the sales pitches.
Who Should Read This?
- You run or work in a remote B2B sales team.
- You’re considering Goodmeetings or its competitors.
- You’re tired of fluffy features and want to know what’s useful, what’s not, and what to avoid.
What Is B2B GTM Software, Really?
GTM stands for “go-to-market.” In reality, this just means tools that help you find leads, book meetings, run calls, and move deals forward. For remote teams, the essentials usually boil down to:
- Video meeting platforms
- Call recording/transcription
- CRM and deal tracking
- Email/calendar integration
- Analytics and coaching tools
You’ll see a ton of features, but most companies only use a handful. Don’t get distracted by stuff you’ll never need.
Meet the Key Players
Let’s look at the main categories and who leads them:
- Goodmeetings ([goodmeetings.html]) – Specialized in remote sales meetings with coaching and analytics baked in.
- Gong – Famous for call recording, analytics, and sales intelligence.
- Chorus (ZoomInfo) – Another big name in call recording and conversational analytics.
- Salesloft & Outreach – Focused on sales engagement (email, calls, sequences).
- Zoom & Microsoft Teams – The video meeting giants, not really “sales” tools but everywhere.
- HubSpot & Salesforce – The classic CRMs, slowly adding more sales engagement features.
Each has a different approach. Some want to be your all-in-one. Others do one thing well and integrate with the rest.
Feature Comparison Table
| Feature | Goodmeetings | Gong | Chorus | Salesloft | Zoom/Teams | HubSpot/Salesforce | |---------------------------|--------------|---------|----------|-----------|------------|--------------------| | Video Meetings | ✔️ | ❌ | ❌ | ❌ | ✔️ | ❌ | | Call Recording/Transcribe | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | Add-ons | | Coaching/Feedback | ✔️ | ✔️ | ✔️ | Limited | ❌ | Limited | | Sales Engagement | Limited | ❌ | ❌ | ✔️ | ❌ | Basic (add-ons) | | CRM Integration | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | Native | | Analytics/Deal Insights | ✔️ | ✔️ | ✔️ | Some | ❌ | Some | | Ease of Use | 👍 | 👎 | 👎 | 👍 | 👍 | 👎 | | Price (per user/month)* | $$ | $$$ | $$$ | $$$ | $ | $$-$$$ |
*Rough ranges: $ = under $30, $$ = $30-70, $$$ = $70+; many require annual contracts or minimum seats.
What Actually Matters for Remote Sales
Let’s be blunt: half the features on most product pages are there to look good in a demo. Here’s what’s worth your time:
1. Call Recording and Playback - Don’t settle for “just works most of the time.” You need every call, every time. - Bonus: Easy search and snippet sharing for coaching or proof.
2. Real Coaching Tools - It’s not enough to record calls. Can you leave feedback, tag moments, and actually coach reps? Goodmeetings and Gong are strong here.
3. Integration With Your Real Workflow - Do you live in HubSpot? Google Calendar? Slack? If your tool doesn’t sync, you’ll end up copy-pasting or ignoring it. - Some “integrations” are just glorified exports. Test before you buy.
4. Reliability and Simplicity - You want to spend time selling, not troubleshooting. Zoom is simple for meetings. Goodmeetings tries to keep things focused on sales, not IT headaches.
5. Analytics That Don’t Suck - Trend graphs are fun, but do they help you win more deals? Look for actionable insights like “Here’s why deals are stalling” or “This talk track works better.”
6. Security and Compliance - If you’re in regulated industries (finance, healthcare), check the fine print. Some tools are better at compliance than others.
What’s usually overhyped? - AI “next best action” popups (often distracting or wrong) - Sentiment analysis (“They sounded 8% more positive!” — So what?) - Fancy dashboards that nobody looks at after onboarding
Honest Rundown: Goodmeetings vs. the Rest
Here’s the unsponsored, real-world take on where each tool shines—and falls flat.
Goodmeetings
- Strengths: Purpose-built for remote sales. Video, recording, coaching, analytics are all in one place. Doesn’t try to do everything—just the sales meeting part, but does it well.
- Weaknesses: Not as deep on sales engagement (e.g., email sequences). Smaller ecosystem than Salesforce or Zoom. If you need an all-in-one platform, it might not be enough.
- Best for: Teams who want a focused, easy-to-use platform for running, recording, and improving sales meetings—without a six-month rollout.
Gong
- Strengths: Best-in-class conversation analytics, deep integrations, and powerful coaching tools. Great if you have a big, complex team.
- Weaknesses: Expensive. Can be overwhelming for smaller teams. Not a meeting platform—just records and analyzes calls from Zoom, Teams, etc.
- Best for: Large orgs with budget and IT support, already using other meeting tools.
Chorus (ZoomInfo)
- Strengths: Similar to Gong, with strong call analysis and CRM integration.
- Weaknesses: UI isn’t as slick. Support can be hit or miss. Like Gong, not a meeting platform—just rides on top of Zoom, etc.
- Best for: Mid-to-large teams that want conversation intelligence.
Salesloft & Outreach
- Strengths: Top-tier for sales engagement—automating emails, calls, follow-ups. Good for outbound teams.
- Weaknesses: Not focused on meetings or coaching. Call recording is there, but not as robust as Goodmeetings or Gong.
- Best for: SDR/BDR teams doing lots of outreach.
Zoom & Teams
- Strengths: Ubiquitous, cheap, everyone knows how to use them.
- Weaknesses: Not sales-specific. No coaching, no analytics, no call insights unless you bolt on other tools.
- Best for: Basic meetings, not sales optimization.
HubSpot & Salesforce
- Strengths: Your customer database in one place. Decent reporting. Tons of integrations.
- Weaknesses: Slow, complex, expensive. “Add-ons” for sales engagement tend to feel bolted on.
- Best for: Centralizing all customer activity, if you have the patience.
Real-World Scenarios: What Should You Pick?
1. Small Remote Sales Team, Focused on Demos and Discovery Calls - Look at: Goodmeetings, Zoom (if you just want meetings), maybe Gong if you have budget. - Ignore: Salesloft/Outreach (overkill), Salesforce (too heavy).
2. Outbound-Heavy SDR/BDR Team - Look at: Salesloft, Outreach. - Consider adding: Goodmeetings or Gong for coaching, if calls matter more than emails.
3. Large, Complex Sales Org - Look at: Gong or Chorus for deep call analysis. Add Goodmeetings if you want a focused meeting tool. - Stick with: Salesforce or HubSpot for CRM, but don’t expect sales coaching magic out of the box.
4. Teams in Regulated Industries - Check compliance carefully. Gong and Salesforce invest a lot here. Goodmeetings is catching up, but ask questions.
Pro Tips Before You Buy
- Try before you buy. Most vendors will give you a pilot if you ask. Don’t rely on demo videos or “guided tours.”
- Get the reps to use it. If your team hates the tool, it’ll gather dust no matter how slick the analytics look.
- Start small. Don’t roll out to 100 users on day one. Get a small team to test, tweak, and prove value first.
- Don’t chase features. Pick the 3-4 things your team will actually use. The rest is noise.
Keep It Simple and Iterate
There’s no “perfect” B2B GTM stack for remote sales. The best tool is the one your team actually uses and that helps close more deals—not the one with the flashiest AI or the longest feature list.
Start with your core needs: running great meetings, coaching reps, and tracking deals. Tools like Goodmeetings are designed to make that simple for remote sales teams. Don’t be afraid to try stuff, toss what doesn’t work, and keep your stack lean. The less you fuss with software, the more time you spend selling—and that’s what actually moves the needle.