If you work in B2B sales, you know the routine: endless tools promising “10x pipeline,” “AI-driven insights,” or “warm leads on autopilot.” Most don’t live up to the hype. You need to find contacts, get real data, and move fast—without spending half your day fighting software or breaking your budget. This guide compares Datagma with some of the biggest names in B2B go-to-market software, so you can skip the fluff and pick what actually helps you hit quota.
Who Should Read This
- B2B sales reps and SDRs tired of database dead-ends
- Sales managers who want their team focused on selling, not data-cleaning
- Founders and RevOps folks looking for ROI, not shelfware
If you’re buried under a stack of sales tools and still can’t find good leads, this is for you.
What Are Go-To-Market (GTM) Tools, Really?
Let’s keep it simple. “Go-to-market” software for B2B sales usually means one or more of these:
- Lead databases: Find new prospects and their contact info.
- Data enrichment: Fill in missing details on companies or people.
- Sales engagement: Sequence emails, calls, and LinkedIn touches.
- Tracking and insights: See who’s interested, who’s replying, and who’s a dead end.
Most of the big tools promise all of the above. In reality, they usually do one thing well and tack on the rest. So pick based on what you actually need.
Key Players: Who Are We Comparing?
Here’s a quick rundown of the big names and why people use them:
- Datagma: Focuses on accurate, up-to-date contact and company data, plus enrichment (especially for SMBs and startups).
- ZoomInfo: The elephant in the room. Giant database, integrations galore, sky-high price.
- Apollo.io: Mixes prospecting, enrichment, and sequencing. Popular for all-in-one sales outreach.
- Clearbit: Known for B2B data enrichment and firmographics. Big with SaaS and marketing teams.
- Lusha: Fast, simple contact finding—good for phone/email hunting.
- LinkedIn Sales Navigator: It’s LinkedIn with better filters. Expensive, but sometimes unavoidable.
We’ll focus on the first four, with quick notes on the others.
The Basics: What Do You Actually Get?
Let’s compare them across what sales teams actually care about.
| Feature | Datagma | ZoomInfo | Apollo.io | Clearbit | |------------------------|--------------|--------------|--------------|---------------| | Contact Data | Accurate, SMB focus | Huge, mixed quality | Big, decent quality | Limited direct data | | Company Enrichment | Good, tailored fields | Strong, broad | Good, covers basics | Excellent, deep firmographics | | Integrations | Zapier, HubSpot, CSV | Dozens, Salesforce focus | Many, easy setup | Good range, dev-friendly | | Sales Engagement | None (focuses on data) | Yes (add-on) | Built-in | None | | Pricing | Transparent, SMB-friendly | High, sales calls | Free to paid, fair | Usage-based, can add up | | Data Freshness | Frequent updates | Mixed (some stale) | Frequent refresh | Varies | | Ease of Use | Simple UI, quick onboarding | Complex, steep learning curve | Modern, easy | Clean, but can require dev help |
Honest Take
- Datagma is best if you want straightforward, accurate B2B data—especially if you target startups or SMBs and want to avoid six-month contracts.
- ZoomInfo is king for big-company coverage and integrations, but it’s expensive and often overkill for smaller teams.
- Apollo.io is great if you want prospecting + outreach in one place. Data isn’t always perfect, but it’s fast and cheap to try.
- Clearbit shines when you want to enrich inbound leads or score accounts, but you’ll need technical help for advanced stuff.
Where Datagma Stands Out (and Where It Doesn’t)
Let’s get honest about Datagma:
What Works
- Data Accuracy: Datagma’s whole thing is up-to-date, human-verified contact info. If you’re sick of 40% bounce rates, this helps.
- SMB & Startup Coverage: Big databases focus on Fortune 1000s. Datagma actually has data on the smaller companies most SaaS and agency sales teams chase.
- No Hard Sell: Pricing is on the website. No “book a demo to see our pricing” dance.
- Sane Contracts: Monthly plans. Cancel anytime. No legal department required.
What Doesn’t
- No Built-In Sequencing: Datagma isn’t your outreach tool. You’ll need to use HubSpot, Apollo, or something else to send emails.
- Not for Enterprise Behemoths: If you only hunt Fortune 500 whales, you’ll find more coverage in ZoomInfo.
- Limited Integrations: The basics are there (Zapier, HubSpot), but don’t expect deep Salesforce or Outreach integrations yet.
What to Ignore
- AI Claims: Every tool says “AI-powered.” Datagma is about human-verified data. Don’t sweat the buzzwords—judge by data quality.
ZoomInfo: Big, Powerful, Overkill?
You can’t talk B2B sales data without mentioning ZoomInfo. Here’s the real deal:
What Works
- Sheer Scale: If a company exists, it’s probably in here.
- Integrations: If you use Salesforce or Marketo, ZoomInfo plugs in deep.
- Intent Data: Lots of signals, if you know how to use them.
What Doesn’t
- Price: You’ll need to talk to sales—and bring your CFO. Not for small teams.
- Data Quality: Lots of contacts, but lots of old data. Expect some bounces.
- Complexity: Tons of features, but you’ll need training. Easy to get lost.
What to Ignore
- “All-in-One” Pitch: Yes, it does everything. No, you don’t need it all.
Apollo.io: Jack of All Trades (But Master of…?)
Apollo’s pitch is “find leads, enrich data, and do outreach—all in one dashboard.” Here’s how it shakes out:
What Works
- All-in-One: Prospect, write emails, sequence, track—all from one login.
- Affordable: Freemium plan, paid tiers are reasonable.
- Speed: Quick to try, easy to onboard.
What Doesn’t
- Data Quality: Growing fast, but lots of outdated emails and duplicate records.
- Customer Support: Can be hit or miss, especially on lower plans.
- Feature Overload: Easy to get distracted by shiny tools instead of just prospecting.
What to Ignore
- “Unlimited” Claims: Read the fine print. Limits do exist.
Clearbit: Great for Enrichment, Less for Lists
If you want to enrich inbound leads or score accounts, Clearbit is a favorite for SaaS marketers and growth teams.
What Works
- Enrichment Depth: Company data is strong—industry, size, tech stack, etc.
- APIs: Dev-friendly. Integrates with your stack if you have engineering help.
- Real-Time Updates: Good for web forms and product signups.
What Doesn’t
- Contact Data: Don’t expect lists of cold emails. That’s not their game.
- Pricing: Usage-based billing can get expensive fast if you scale.
- Setup: Not plug-and-play if you’re not technical.
What to Ignore
- List-Building: It’s not a cold prospecting tool. Use it for enrichment, not database work.
Quick Hits: Lusha & LinkedIn Sales Navigator
- Lusha: Great if you want just emails and phone numbers, fast. Simple pricing, Chrome extension. Data is hit-or-miss for niche roles or smaller companies.
- LinkedIn Sales Navigator: Still the best for seeing job changes, finding mutual connections, or deep filters. But it’s not a data-export tool, and scraping violates LinkedIn’s terms.
How to Choose: Ask These Questions
Before you buy (or switch), get clear on what matters most for your team. Here’s a checklist:
- Who are your ideal customers? If you sell to SMBs, skip tools built for enterprise.
- Do you need lists, enrichment, or both? Don’t pay for “all-in-one” if you only need one thing.
- What’s your actual budget? Don’t get tempted by features you won’t use.
- How technical is your team? If you’re solo or non-technical, pick something plug-and-play.
- How many tools do you want to juggle? Sometimes, simple is better—even if it means a manual CSV upload.
Pro Tip: Try free trials or low-commitment plans. Test bounce rates, check data quality, and see how fast you can get to your first meeting.
Cut Through the Noise
There’s no magic bullet. Datagma is great for accurate, up-to-date data on smaller companies. ZoomInfo is a powerhouse (and priced like one). Apollo.io is solid for all-in-one teams, and Clearbit is king for enrichment.
Don’t overthink it. Start with what you need now, not what you might need in a year. Keep your stack simple. Iterate as you learn. And ignore the hype—good data and fast action always beat shiny features.