If you’re in B2B sales or marketing, you’ve probably heard some wild claims about “game-changing” lead generation software. Most of it’s smoke and mirrors. This article cuts through the fluff and gives you the straight story on what the Canddi tool actually does, where it shines, and what to watch out for—plus real-world ways to use it to get more qualified leads.
If you’re a revenue leader, SDR, or a marketer tired of signing up for tools that never deliver, keep reading.
What Is Canddi, Really?
Canddi bills itself as a B2B lead generation and website visitor tracking platform. At its core, it tries to answer two big questions:
- Who is visiting your website?
- Can you turn those anonymous visits into sales conversations?
The pitch: install a tracking script, see which companies and (sometimes) people are snooping around your site, and use that intelligence to follow up or personalize your outreach.
So, does it actually work like that? Sometimes. But there are caveats.
How Canddi Works (Without the Marketing Gloss)
Canddi is basically a website visitor identification tool. Here’s the simplified flow:
- You add Canddi’s tracking script to your site.
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It tracks visitors and tries to match them to companies or individuals.
- Company-level: It looks up IP addresses against a database to guess which business is browsing.
- Person-level: If someone fills out a form or clicks a tracked email, it ties their actions to an identity.
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You get dashboards, alerts, and lead lists.
- See which companies are visiting, what pages they view, and how often.
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You can export data, set up alerts, or integrate with your CRM.
Here’s what’s good:
- It’s pretty much plug-and-play. You don’t need a developer after the initial script install.
- The UI is straightforward. You won’t get lost in endless menus.
- It’s GDPR-compliant (with some setup), so less legal headache for EU leads.
But here’s what’s not-so-good:
- Person-level identification is hit-and-miss unless you get a lot of form fills or email clicks.
- IP lookup is…well, not magic. It’s good for mid-large companies, but you’ll get a lot of “unknown” or internet provider names for small businesses or remote workers.
- The “intent” scoring is basic. Don’t expect deep behavioral insights.
Real-World Use Cases: Where Canddi Delivers (and Where It Doesn’t)
1. Account-Based Marketing (ABM) Warmup
What works:
If you’re running ABM campaigns and want to see if target accounts are lurking on your site—even if they don’t fill out a form—Canddi can surface those visits. You can trigger alerts when a dream account shows up and time your outreach for when you’re top-of-mind.
What doesn’t:
Don’t expect individual names or direct contact details unless someone self-identifies. You’ll mostly get company names and some browsing history.
Pro Tip:
Set up alerts for specific companies. When they visit, ping your sales team to follow up with something genuinely useful (not “I saw you visited our homepage”—that’s creepy).
2. Prioritizing Leads for Sales Outreach
What works:
Canddi’s lead scoring isn’t fancy, but it’s enough to separate tire-kickers from real prospects. If a company visits your pricing and case study pages three times in a week, that’s a strong signal.
What doesn’t:
If most of your site visitors are small businesses, expect a lot of “unknown” traffic. You’ll get less value unless you drive traffic from larger, more identifiable companies.
Pro Tip:
Pair Canddi data with LinkedIn or other tools to find the right contacts at the company level. Don’t rely on Canddi alone for outreach lists.
3. Campaign Attribution (Sort Of)
What works:
If you run email campaigns, Canddi can tie clicks to website activity, so you see how engaged a prospect really is after that email blast.
What doesn’t:
Attribution is only accurate if the user clicks a tracked link or fills out a form. If the same person visits from a different device or clears cookies, Canddi loses the trail.
Pro Tip:
Use UTM parameters and tracked links everywhere you can. It’s the only way to get reliable attribution across marketing channels.
4. Sales Triggers and Automated Alerts
What works:
You can set up “Watchlists” to get notified when a target account or lead revisits. This is useful for timing sales calls or sending a timely email.
What doesn’t:
The alerts can get noisy if you don’t fine-tune them. You don’t want your inbox blowing up every time someone refreshes your homepage.
Pro Tip:
Start with a small number of high-value accounts. Don’t try to track everything at once.
Setting Up Canddi: The Honest Checklist
Getting started is easy, but don’t skip the basics. Here’s what you actually need to do:
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Install the tracking script.
Usually a copy-paste job. Test it in an incognito window to make sure it’s firing. -
Customize your lead scoring.
Decide what pages or actions matter most (e.g., pricing page, demo request). Edit the rules so you’re not flooded with junk leads. -
Set up Watchlists and alerts.
Pick your top accounts or lead segments. Don’t overdo it. -
Integrate with your CRM.
This is optional, but if you’re using Salesforce, HubSpot, or similar, hook it up so your reps see Canddi data in context. -
Review GDPR and privacy settings.
Make sure your cookie banner and privacy policy are up to speed if you operate in the EU.
That’s it. Don’t waste time with every integration or feature out of the gate. Get the basics working and see if the data is actually useful to your team.
What Canddi Does Well
- Shows you which companies are visiting your site, especially if you’re targeting mid-to-large businesses.
- Simple, actionable alerts and dashboards.
- Easy install and low learning curve.
- GDPR support (not universal in this category).
Where Canddi Falls Short
- Weak at person-level identification unless you already have a lot of form fills or tracked emails.
- Not great for small business targeting—the data’s just not there.
- Noisy data if you don’t set up filters, especially for ISPs, bots, or random traffic.
- Not a magic bullet—don’t expect it to fill your pipeline overnight.
What to Ignore (or Take With a Grain of Salt)
- “Intent data”—It’s not deep AI. It’s just tracking which pages get hits.
- Promises of individual contact info—You’ll only get this if someone identifies themselves.
- All-in-one sales/marketing solution—It’s a lead identification tool, not a full CRM or marketing automation platform.
Who Should Actually Use Canddi?
- Best for:
- B2B companies selling to mid-market and enterprise, especially if you do ABM or outbound sales.
- Teams with enough web traffic to make visitor tracking meaningful.
- Not worth it for:
- B2C, small business-focused, or low-traffic sites.
- Anyone expecting a one-stop-shop for lead gen.
Final Thoughts: Keep It Simple, Test, Iterate
Canddi does what it says on the tin—identifies which companies are on your site. For the right kind of B2B org, it can give you that extra edge for timing outreach and focusing on companies actually kicking the tires.
Don’t overthink it. Install, set up a couple of alerts, and see what real data you get. If it helps your team prioritize or have smarter sales conversations, keep it. If not, move on—there’s no shortage of other tools out there. The key is to start small, see what actually moves the needle for your pipeline, and don’t believe the hype.
Good luck, and keep things practical.