If you’re using Connectandsell for outbound calling, you already know how much time it shaves off dialing and waiting. But here’s the truth: the “default” scripts most teams use are bland, robotic, and kill your conversions. This guide is for anyone who wants to ditch the generic stuff and write call scripts that actually get results—without spending weeks overthinking every word.
Let’s break down how to make Connectandsell work for you, not against you.
1. Understand What Connectandsell Scripts Actually Do
Before you start editing, it helps to know what a script in Connectandsell does. This isn’t some magic bullet—the script is basically what appears on your screen when you get a live connect. It’s your cheat sheet, not a teleprompter.
- Think of it as your “first 30 seconds” plan. You don’t need a script for the whole call—just the opener and maybe a few talking points.
- Scripts are visible to you, not the contact. So you can use shorthand, reminders, or stage directions (like “pause here”).
What doesn’t work: Copy-pasting your email pitch, or writing a novel you’ll never have time to read aloud. If you find yourself reading, you’re losing.
2. Map Out Your Real Goal
A good script is built around a single, clear goal. Spoiler: That goal is almost never “close the deal” on the first call.
- Usually, your goal is to book a meeting or start a conversation.
- Don’t cram every value prop, feature, or benefit into the opener.
Pro tip: If you can’t say your opener out loud without cringing, it’s too much.
3. Gather Real-World Inputs (Not Just Marketing Copy)
The best scripts are built on real conversations, not what marketing thinks sounds good.
- Listen to your own (or your team’s) past calls. What actually gets a response?
- Ask your top reps what they say. It’s not always what’s written down.
- Check your last 10 connects: Where did you lose people? What made someone actually laugh or ask a question?
What to ignore: Vague “value statements” and buzzwords. If you wouldn’t say it to a friend, don’t put it in your script.
4. Build a Simple, Flexible Script
Let’s get practical. Here’s a structure that works for most Connectandsell calls:
a. The Opener
- Who you are
- Why you’re calling (be honest—no fake “how are you today?”)
- Acknowledge the interruption
Example:
“Hi [Name], this is Alex with [Company]. I know I’m calling out of the blue—do you have 30 seconds so I can tell you why I’m calling?”
Why it works: It’s direct, it respects their time, and it doesn’t sound like a robot.
b. The Reason
- State a real problem or trigger.
- Keep it short—one sentence, max.
Example:
“We talk to a lot of [their role] at [their company type], and a big challenge lately has been [insert problem]. Is that on your radar too?”
c. The Ask
- Don’t ask for the world. Just a meeting, or even just permission to keep talking.
Example:
“Would it make sense to set up a quick call to see if we can help, or should I just send you info for later?”
d. Objection Handling (Optional)
- Jot down 2-3 common objections, and your short, honest replies.
- Don’t write essays—just a phrase to jog your memory.
5. Customize for Your Audience (But Don’t Overthink It)
You don’t need a different script for every persona under the sun. But… don’t blast CFOs and entry-level admins with the same opener, either.
- Adjust your problem statement to match their role.
- Use their industry lingo, if you actually understand it. If not, keep it simple.
What to skip: Overpersonalizing (“I saw you went to Michigan!”) unless you have a real reason. Most folks see right through it.
6. Test, Listen, Tweak
Scripts aren’t set-and-forget. The fastest way to improve is to get real-world feedback.
- Record a few calls and listen back. Where do you stumble or sound unnatural?
- Ask your reps: What part do they skip or reword every time? That’s your script telling you what needs fixing.
- Change one thing at a time. Don’t rewrite the whole script after one bad day.
Pro tip: If you can’t remember your script without reading it verbatim, it’s too long or too complicated.
7. Use Connectandsell’s Script Features (But Don’t Rely on Them)
Connectandsell gives you a basic script editor. It’s not fancy, but it gets the job done.
- You can add multiple scripts for different campaigns or verticals.
- Formatting is basic. Use bullets or bold for key phrases.
- Don’t expect dynamic fields (like automatic first name insertion) to always work perfectly. Double-check before you go live.
What to ignore: Any feature that turns your opener into a form letter. If it feels like Mad Libs, you’ve gone too far.
8. Avoid the Most Common Mistakes
Here’s what tanks conversion rates, even with a good dialer:
- Long, complicated intros. Nobody has time.
- Sounding like a telemarketer. If you apologize for “taking their time,” you’re already losing.
- Reading word-for-word. You’ll sound stiff and miss cues.
- Too many “me” statements. (“I’m calling because I want…” instead of focusing on them.)
- Panic-editing. Don’t change your script every time you hear “not interested.”
9. Keep It Legal and Respectful
Quick but important: Know the compliance basics and respect people’s time.
- Don’t mislead about who you are.
- Honor opt-outs and do-not-call requests.
- If someone’s clearly annoyed, thank them and move on.
10. Templates You Can Actually Use
Here are two starting points—tweak them, don’t worship them.
General B2B Opener
Hi [Name], this is [Your Name] with [Company]. I know I’m catching you out of the blue—do you have half a minute for why I called? [Pause] We work with [role or industry] who’ve been struggling with [problem]. Is that something on your radar? [If yes] Would it make sense to book a quick call to see if we can help, or should I send you info to look at later?
Industry-Specific Example (SaaS to IT)
Hey [Name], it’s [Your Name] from [Company]. I’ll be quick—this is a cold call. A lot of IT leads I talk to are dealing with X (e.g., “tool sprawl”/“ticket backlog”). Sound familiar? If so, open to a quick chat this week? If not, I’ll get out of your hair.
Wrap-Up: Keep It Simple. Iterate Fast.
You don’t need a Pulitzer-worthy script—just something clear, honest, and short enough to remember. The perfect script doesn’t exist, and nobody gets it right on the first try. Make one small change, try it live, and see what happens. If it works, keep it. If not, tweak again.
Don’t let the script get in the way of the conversation. The goal is to connect, not recite. Stick with it, and you’ll see your conversions climb—no magic required.