Zoominfo

Product information

Reviews

4.0 out of 5 stars

Zoominfo is best for enterprise sales and marketing teams who need to quickly find, verify, and connect with B2B leads. It stands out for its massive, frequently updated contact database and robust enrichment features, but may not be ideal if you have a tight budget or need highly specialized niche data. Compared to LinkedIn Sales Navigator and Apollo.io, it’s better suited for organizations that require deep integrations and advanced workflows. If you’re dealing with slow, manual prospecting and data quality issues, this is probably the right tool. If not, you might want to explore lighter or more affordable alternatives.

Zoominfo logo

Tool Details

Best For
enterprise
Popularity
Widely Adopted
Company Stage
Established
Alternatives
  • LinkedIn Sales Navigator
  • Apollo.io
  • Lusha
  • Clearbit
  • Cognism
Pros
  • Extensive and regularly updated B2B contact database
  • Strong data enrichment and integration capabilities
  • Advanced filtering and segmentation options
  • Automated workflows for sales and marketing teams
  • Good support for compliance and data privacy
Cons
  • High cost, especially for smaller teams
  • Occasional inaccuracies in contact data
  • Steep learning curve for new users
  • Some features locked behind higher pricing tiers
  • Can be overkill for basic prospecting needs

How to export and sync contacts from ZoomInfo to Salesforce efficiently

Learn step-by-step how to export and sync contacts from ZoomInfo to Salesforce without headaches, including honest tips on what works and what to skip.

How to identify decision makers using advanced filters in ZoomInfo

Learn how to quickly find real decision makers using advanced filters in ZoomInfo. Cut through the noise and target the right people for your outreach.

How to build a targeted prospect list using advanced filters in Zoominfo

Learn how to build a focused, high-quality prospect list using Zoominfo's advanced filters. No fluff—just a clear, actionable guide for real results.

How to automate outbound email campaigns with ZoomInfo Engage

Learn how to set up, automate, and optimize outbound email campaigns with ZoomInfo Engage—practical steps, honest advice, and no fluff.

Comprehensive ZoomInfo Review for B2B Sales Teams in 2024 How This GTM Software Boosts Lead Generation and Data Accuracy

An honest, deep-dive review of ZoomInfo for B2B sales teams in 2024—covering lead gen, data accuracy, real pros, cons, and where it actually delivers.

Integrating Zoominfo with Salesforce for seamless lead management

Learn how to connect Zoominfo with Salesforce for reliable lead management, data syncing, and real-world tips to avoid headaches and wasted effort.

Key Features to Look for in a B2B GTM Platform and How ZoomInfo Measures Up

Find out which features actually matter in a B2B GTM platform—and how ZoomInfo stacks up—so you can skip the hype and pick what works.

In Depth Review of Zoominfo for B2B Lead Generation and Go To Market Success

A brutally honest, practical review of Zoominfo for B2B lead generation, including what works, what doesn’t, and what you can skip.

Best practices for setting up Saved Searches in Zoominfo for ongoing lead generation

Learn how to set up effective Saved Searches in Zoominfo to keep your sales pipeline full, without wasting time on junk leads or endless tweaking.

How to Evaluate Zoominfo Features and Pricing for B2B Sales and Marketing Teams

Get a clear, honest guide to Zoominfo’s features and pricing—see what matters for B2B sales and marketing teams, and what you can skip.

How to enrich your sales pipeline with contact data from Zoominfo

Learn a realistic, step-by-step process to use Zoominfo contact data to boost your sales pipeline—what works, what doesn’t, and what to skip.

How to segment target markets with ZoomInfo advanced search filters

Cut through the noise—learn how to use ZoomInfo's advanced search filters to build clear, actionable target market segments that actually work.

Step by step guide to enriching CRM data with ZoomInfo integrations

Learn how to enrich your CRM data with ZoomInfo integrations, step by step. Honest advice, pitfalls to avoid, and real-world tips for better data.

How to use ZoomInfo intent data to prioritize high value prospects

Learn how to use ZoomInfo intent data to find and focus on high-value sales prospects—without getting lost in hype or analysis paralysis.

Using intent data in Zoominfo to identify high value sales opportunities

Learn how to cut through the noise and use Zoominfo intent data to spot real sales opportunities—without wasting time on dead-end leads.

How to Compare ZoomInfo with Other B2B Data Providers for Your Sales Team

Cut through the hype—learn how to compare ZoomInfo and other B2B data providers so your sales team gets real, usable leads that close deals.

How to uncover competitor accounts using ZoomInfo Scoops feature

Learn how to use ZoomInfo's Scoops feature to find competitor accounts, spot sales opportunities, and focus your outreach—no fluff, just real steps.

How to segment your audience for email campaigns with Zoominfo

Learn how to use Zoominfo to segment your email audience for smarter, more effective campaigns—without getting lost in the weeds or the hype.

How to verify and update contact information in Zoominfo efficiently

Learn step-by-step how to quickly verify and update contact info in Zoominfo, cut down on bad data, and avoid wasting time with outdated leads.

How to automate prospect research workflows in Zoominfo

Learn how to automate prospect research in Zoominfo, cut manual grunt work, and set up smarter workflows that actually save you time.

How to use Zoominfo Scoops to uncover company buying signals

Learn how to use Zoominfo Scoops to spot real buying signals, filter out the noise, and focus your sales outreach where it actually matters.

How to build targeted lead lists in ZoomInfo for B2B sales teams

Learn how to build targeted, actionable B2B lead lists in ZoomInfo—without wasting time or budget on irrelevant prospects.

Step by step guide to exporting leads from Zoominfo to your CRM

Learn how to quickly export leads from Zoominfo and import them into your CRM without the headaches. Real-world steps, honest advice, no fluff.

How to verify and update company data using ZoomInfo OperationsOS

Learn how to verify and update your company data using ZoomInfo OperationsOS. Practical steps, real-world insights, and tips—minus the fluff.

How to set up and manage alerts for new leads in ZoomInfo platform

Learn step-by-step how to set up and manage custom alerts for new leads in ZoomInfo. Cut through the fluff and get real, actionable advice.

Comparing Zoominfo to Other B2B Lead Generation Tools for Effective Go to Market Strategies

A no-nonsense comparison of Zoominfo and top B2B lead gen tools, with honest advice for building an effective go-to-market strategy.