If you’re trying to grow a SaaS company, you’ve probably heard pitches for “go-to-market” (GTM) tools that promise to do everything but tuck you in at night. Most don’t live up to the hype. This review is for founders, sales leaders, and ops folks who actually have to use these tools—folks who know that what matters is what works, not what’s trending on LinkedIn.
I’ve spent the last few weeks hands-on with Xiqinc, a B2B GTM platform aimed at SaaS companies looking to grow. Here’s what it does, how it stacks up, and what you should really care about.
What is Xiqinc, Really?
Xiqinc bills itself as an “all-in-one GTM engine for B2B SaaS.” Translation: it tries to help you find, reach, and convert customers faster. It bundles together lead sourcing, outreach automation, pipeline management, and analytics. The idea is to keep your GTM stack simpler by handling more under one roof.
But here’s the first thing to know: Xiqinc isn’t magic. It’s a software tool, not a silver bullet. If you don’t have a clear GTM strategy or you’re just hoping tech will fix broken process, look elsewhere. But if you’ve got traction and want to scale your outbound, it’s worth a look.
Who Should (and Shouldn’t) Use Xiqinc
It makes sense if you: - Have a sales team (even if it’s just you + a cofounder) doing outbound or ABM - Need to expand beyond your existing network or inbound leads - Want more control and oversight over prospecting, messaging, and pipeline data
It probably won’t help if you: - Are pre-product-market-fit (tools won’t save you here) - Rely 95% on inbound or PLG (Product-Led Growth) motion - Have a super-niche, hand-crafted sales process that can’t be templatized
Xiqinc Features: What’s Useful, What’s Not
The Good Stuff
- Lead Database: Xiqinc’s built-in database is surprisingly solid for SaaS B2B. The filtering (by tech stack, funding, industry, etc.) is granular enough to be useful, not overwhelming.
- Outreach Automation: Multichannel (email, LinkedIn, and phone) with branching, so you can set real sequences, not just spam people.
- Pipeline View: The Kanban-style pipeline is clean and easy to use. It’s not Salesforce, and that’s a good thing.
- Reporting: Out-of-the-box dashboards are actually readable. You won’t spend hours digging for simple answers.
Stuff That’s Just OK
- Integrations: Xiqinc connects with tools like HubSpot, Salesforce, and Slack, but the integrations are pretty vanilla. You can push leads and sync statuses, but don’t expect deep, two-way magic.
- Enrichment: Basic firmographics and contact info are decent, but not best-in-class. Sometimes you’ll still need to double-check emails or use another tool for intent data.
- Customization: You can edit fields and tweak workflows, but if your team loves heavy customization, you’ll hit some walls.
The Meh or Missing
- AI Features: Xiqinc touts some “AI-powered” recommendations. In reality, it’s mostly subject line suggestions and cadence timing. Not bad, but don’t expect ChatGPT-level magic.
- Mobile App: There isn’t one. It’s web-based only.
- Marketplace: No real plugin ecosystem. What you see is what you get.
Xiqinc vs. the Competition
Here’s how Xiqinc stacks up against some popular GTM tools for SaaS teams. I’ve kept it to the basics you actually care about.
| Feature | Xiqinc | Apollo.io | Outreach.io | HubSpot Sales | |------------------------|--------------|---------------|---------------|------------------| | B2B Lead Database | Yes (good) | Yes (strong) | No | No | | Multichannel Sequences | Yes | Yes | Yes | Limited | | CRM | Basic | Basic | No | Full CRM | | Reporting | Good | Good | Strong | Strong | | Integrations | Limited | Many | Enterprise | Many | | Pricing (USD, ballpark)| $$ | $ | $$$ | $$ | | Learning Curve | Low | Medium | High | Medium |
Quick hits: - Xiqinc is simpler and faster to get started with than Outreach or HubSpot, but doesn’t have the same depth. Its database is better than most, but not as big as Apollo’s. - Apollo.io is cheaper and has a bigger database, but the UI is clunky and support can be slow. - Outreach.io is powerful but heavy—overkill for most small SaaS teams. - HubSpot is great if you need a full CRM, but outbound is an afterthought.
Pro tip: If your team is under 10 people and you don’t want to spend weeks setting things up, Xiqinc or Apollo are the two to look at first.
Day-to-Day: What’s It Like Using Xiqinc?
Onboarding:
You can get going in an afternoon. The setup wizard is better than most—no endless forms or “book a demo” roadblocks.
Building Lists:
Filtering for SaaS leads by funding, headcount, or tech stack actually works. The only annoyance: sometimes the data is stale (especially for very new companies). Still better than buying a random list.
Outreach:
Multichannel sequences are easy to set up, and you can A/B test messages. Deliverability is solid if you warm up your domains right. Xiqinc gives decent tips for avoiding spam filters, but you still need to know the basics.
Pipeline:
Drag-and-drop deals, add notes, see what’s moving—no complaints here. It’s no-frills, but sometimes that’s a plus.
Reporting:
You get team and individual stats out of the box (emails sent, replies, meetings booked, etc). You can export to CSV for deeper analysis—helpful if you’re a spreadsheet nerd.
What to Watch Out For
- Support: US-based, generally responsive via chat and email. Not 24/7, and don’t expect hand-holding.
- Upgrades: Some features (like advanced reporting or extra seats) are locked behind higher tiers. Standard SaaS stuff, but worth knowing.
- Churn Triggers: If you’re not consistently using the tool, it can start to feel like an expensive Rolodex. Make sure you’ve got someone owning it.
Best Practices for Growing SaaS Teams
If you’re putting Xiqinc (or any GTM tool) to work, here’s what actually matters:
- Map your process first. Don’t let the tool dictate your workflow. Decide what works for your team, then set up the software to match—not the other way around.
- Clean up your data. Garbage in, garbage out. Spend time getting your lead filters and ICP (ideal customer profile) right.
- Start with basic sequences. Don’t try to automate everything on day one. Test, then layer on complexity as you see what works.
- Review results weekly. Tools like Xiqinc make it easy to see what’s moving the needle. Don’t ignore the analytics.
- Keep a human touch. Automated outreach is fine, but real conversations close deals.
The Bottom Line
Xiqinc isn’t revolutionary, but it is useful if you want a straightforward, focused GTM tool for SaaS sales. It’s faster to set up than most, less bloated than the big names, and covers the most common outbound needs. If you’re early-stage or scaling your first sales team, it’ll probably get the job done.
Don’t stress about finding the “perfect” stack. Pick something simple, get your hands dirty, and iterate. The best GTM tool is the one your team actually uses.