If you’re tired of the same old lead gen tools promising the moon but delivering a handful of stale contacts, you’re not alone. This guide cuts through the sales fluff and looks at what Wiza actually does, where it falls short, and how it compares to other big-name B2B lead generation platforms. Whether you’re running a lean outbound team or just want to stop paying for emails that bounce, this review’s for you.
What Is Wiza, Really?
At its core, Wiza is a B2B go-to-market (GTM) software tool that helps you scrape, verify, and export contact data—mostly from LinkedIn. It’s built for sales and marketing teams that live and die by the size and quality of their prospect lists.
What Wiza Promises
- Pulls contact info from LinkedIn Sales Navigator searches (and regular LinkedIn to some extent)
- Exports emails and phone numbers (with varying quality)
- Verifies contact data so you’re less likely to get flagged as a spammer
- Integrates with CRMs like HubSpot, Salesforce, Outreach, and more
- Simple Chrome extension for scraping on the fly
Wiza positions itself as a one-stop-shop for getting leads out of LinkedIn and into your pipeline. That’s the pitch. But let’s get into what actually works in practice.
Wiza’s Core Features: The Honest Breakdown
1. LinkedIn to List, Fast
You run a search in LinkedIn Sales Navigator, open up the Wiza Chrome extension, and it starts scraping. It’s pretty painless, honestly. You can pull down hundreds (sometimes thousands) of leads at once, depending on your plan.
- Pro tip: The quality of your LinkedIn search is everything. Garbage in, garbage out.
2. Email and Phone Number Extraction
Wiza claims to find both work and personal emails, plus phone numbers. In reality:
- Work emails: Fairly reliable, especially for US-based prospects.
- Personal emails: Spotty and often missing for senior roles.
- Phone numbers: Hit and miss. Don’t expect cell numbers for CXOs.
- Verification: Wiza checks if emails are valid, which cuts down on bounces. But it’s not perfect—some “verified” emails will still bounce.
3. List Management and Export
You can tag, sort, and filter your lists before pushing to your CRM or downloading as CSV. The UI is clean and simple—no learning curve here.
4. Integrations
Wiza plays nicely with the major CRMs and outreach tools. The integrations work, but don’t expect magic. Sometimes there are sync delays or mapping quirks. Test with a small batch first.
How Wiza’s Pricing Stacks Up
Wiza isn’t the cheapest option out there, but you’re paying for speed and convenience.
- Pay-per-lead: You pay only for leads with verified emails. This is nice if you’re sick of paying for “access” to a database you barely use.
- Monthly plans: For heavy users, unlimited plans can make sense, but the price jumps up fast.
- Team pricing: If you’re sharing seats, be careful—Wiza charges per user, not just per company.
Watch out: If your team is scraping at scale, LinkedIn might get grumpy and restrict your account. That’s not Wiza’s fault, but it’s a risk with any LinkedIn-scraping tool.
Where Wiza Shines
- Speed: You can fill a pipeline in a morning if you know how to use LinkedIn filters.
- No-nonsense interface: Setup takes minutes. You don’t need an “onboarding call.”
- Pay for what you use: No more paying $500/month to use 10% of a database.
- Solid for SMBs and scrappy sales teams: If you’re not at a Fortune 500, Wiza’s flexibility is a big plus.
Where Wiza Falls Short
- Limited sources: Wiza is all about LinkedIn. If your audience isn’t on LinkedIn or you need niche data (like intent or tech stack), you’ll need something else.
- Data quality isn’t perfect: Some emails are out of date. Verification helps, but it’s not magic.
- Phone data is weak: If you need to actually call people, Wiza won’t replace a true phone append service.
- LinkedIn’s policies: If you’re scraping aggressively, you’re always one policy update away from a broken workflow.
How Wiza Compares to Other Lead Gen Platforms
Let’s be real: No tool is perfect. Here’s how Wiza stacks up against some of the big names.
Wiza vs. ZoomInfo
ZoomInfo is the 800-pound gorilla in this space. Huge database, lots of features, and a price to match.
- Strengths: More data sources, deeper company info, intent data, and better phone coverage.
- Weaknesses: Expensive and locked into annual contracts. Data can be just as stale as anywhere else.
- Bottom line: If you have a big budget and need global coverage (and don’t mind complex UIs), ZoomInfo is the heavyweight. If you just want to get LinkedIn data into your CRM fast, Wiza is more nimble and cost-effective.
Wiza vs. Apollo.io
Apollo.io gives you both a contact database and outreach automation.
- Strengths: Built-in sequencing, good enrichment options, and a growing database. Sometimes cheaper on a per-seat basis.
- Weaknesses: UI can be buggy. Data quality varies outside the US and tech.
- Bottom line: If you want one tool for both finding and emailing leads, Apollo’s worth a look. But if you trust LinkedIn’s data above all else, Wiza is better for pure list-building.
Wiza vs. Lusha
Lusha built its brand on quick phone and email lookups, especially for recruiters.
- Strengths: Fast Chrome plugin, decent global data, simple pricing.
- Weaknesses: Not as powerful for mass list-building. Email verification is only so-so.
- Bottom line: Lusha is great for one-off lookups. Wiza is better if you need to pull entire lists from LinkedIn.
Wiza vs. Hunter.io & Skrapp
Both Hunter and Skrapp find emails based on domain and name, with Chrome plugins.
- Strengths: Simple, affordable, good for small teams.
- Weaknesses: No phone numbers, less automation, weaker integrations.
- Bottom line: If you’re just after emails and don’t need all the bells and whistles, these tools are fine. But for LinkedIn scraping at scale, Wiza wins.
Pro Tips for Getting the Most Out of Wiza
- Nail your LinkedIn filters: Spend more time refining your search. The better your input, the better your output.
- Start small: Test Wiza on a handful of leads before a full export. Check the data quality and CRM sync.
- Rotate LinkedIn accounts if you’re scraping at volume. LinkedIn isn’t dumb—they’ll flag unusual activity.
- Mix tools: Don’t be afraid to pair Wiza with Hunter or Apollo for enrichment or sequencing.
- Don’t expect miracles: No tool can give you perfect data. Always plan for some manual cleanup.
So, Should You Use Wiza?
If you live in LinkedIn Sales Navigator and want a fast, mostly hands-off way to turn searches into usable contact lists, Wiza is a solid pick. It’s not the silver bullet the sales webinars promise, but for many teams, it does what it says on the tin.
The trick is to keep it simple: Focus on building clean lists, don’t overpay for features you won’t use, and stay ready to adapt if LinkedIn changes the rules. No tool beats smart prospecting and a little bit of hustle.
Keep it straightforward. Pick the tool that fits your actual workflow, not just the shiniest one on the market. And remember—no lead gen tool will fix a broken sales process. Iterate, improve, and keep it moving.