If you’re juggling ads, emails, and social posts across three (or more) platforms, campaign chaos is basically a given. Spreadsheets get messy. Reports don’t line up. You’re stuck piecing together the story of what actually worked. This guide is for marketers and teams who want to use Theroishop to bring some order to the madness—without getting lost in dashboards, or sucked into “all-in-one” tools that promise a lot and deliver headaches.
Below, I’ll walk you through real-world steps to plan, launch, and analyze multi-channel campaigns in Theroishop. I’ll call out what’s actually useful, what’s overhyped, and what you can safely ignore.
Why bother with a multi-channel campaign tool?
Before we get tactical, here’s the honest truth: Most people don’t need another tool. If your marketing is simple—run an ad, send a newsletter, check Google Analytics—you’re probably fine with a notepad and a browser. But if you’re:
- Running campaigns in three or more places (Google, Meta, TikTok, email, etc.)
- Reporting results to clients or a boss
- Tired of “guessing” at attribution
…a tool like Theroishop is worth a look. It’s not magic, but it can give you cleaner reporting, less manual work, and (maybe) a shot at seeing the full picture.
Step 1: Connect your channels, but don’t connect everything
First things first, you’ll need to hook up your ad accounts, email platforms, and social profiles. Theroishop supports all the big names: Google Ads, Facebook/Instagram, LinkedIn, Mailchimp, Klaviyo, and so on.
How to do it:
- Go to “Integrations” in Theroishop.
- Click each platform you use and follow the connection prompts.
- Only connect what you’re actively using for campaigns. Don’t bother syncing that old Twitter account you haven’t touched in a year.
Pro tip: Less is more. More integrations = more potential for bugs, confusing data, and “why is this here?” moments.
Step 2: Set up campaigns—not just channels
Here’s the catch: Theroishop works best when you group your work by campaign, not just by channel. If you just sync everything, you end up with a noisy dashboard that’s no better than a spreadsheet.
What actually works:
- Create a campaign for each real marketing push. (Think: “Spring Launch 2024”, not just “Facebook Ads.”)
- Tag or assign assets (ads, emails, posts) to the right campaign as you build or import them.
- Set a start and end date. This forces you to think in terms of actual goals, not just “always-on” noise.
What to ignore: Don’t overthink campaign hierarchies or try to tag every tiny post. Focus on the big stuff.
Step 3: Plan and assign creative—without getting lost in the weeds
Theroishop’s “creative” section lets you track versions of ads, email drafts, and social posts. It’s not a full creative studio, but it’s good for:
- Keeping all your assets in one place (so you’re not hunting through Google Drive)
- Assigning status (draft, ready, live, etc.)
- Tracking approvals if you have a team
What’s helpful:
- Use the “comments” or “notes” feature to jot down why something got revised or who approved it.
- Upload final versions only. Don’t clutter things with 17 “V2_final_final” files.
What’s not: Don’t expect Theroishop to replace your design tool or copy doc. It’s for tracking, not making.
Step 4: Launch and track—link everything up
Once your campaign and creative are set, the next step is linking your assets to their live versions.
Here’s how to keep it straightforward:
- For ads: Paste in the actual ad URL or ID from each platform.
- For emails: Link the campaign from your email tool.
- For social: Add the published post link.
This makes it so Theroishop can pull in real performance data. Don’t skip this; if you just “mark things as done” without linking, you’ll end up with empty reports.
Pro tip: UTM tagging matters. If you want to know what drove results, make sure links are properly tagged from the start. Theroishop can help generate them, but double-check anyway. It’s way easier than trying to retroactively figure out what happened.
Step 5: Analyze results—skip the vanity metrics
Now for the part everyone promises: “360-degree analytics.” Here’s the reality—no tool, including Theroishop, can magically solve attribution. But it does save you time by pulling in results from all your connected channels into one view.
What’s actually useful:
- See spend, clicks, conversions, and revenue per campaign across channels at a glance.
- Spot trends: Did the campaign do better on email or Instagram? Did paid ads help lift organic traffic?
- Export clean reports for your boss/client (without copy-pasting from five dashboards).
What you can usually ignore:
- “Engagement rates” and other soft metrics, unless you know they really matter to your business.
- Overly granular breakdowns (like “Shares by device at 2pm on Tuesdays”). Focus on your goals: leads, sales, signups.
Limitations to keep in mind:
- Attribution is tricky. If you’re expecting to finally solve “which channel gets the credit,” you’ll be disappointed. Use the data to guide decisions, not as gospel.
- Data sync delays happen. Sometimes there’s a lag of a few hours or even a day, depending on the platform.
Step 6: Learn and iterate—don’t get stuck polishing reports
After your campaign ends, Theroishop lets you compare results to past campaigns and spot patterns. Here’s how to actually use that:
- Save the campaigns that worked. Use them as templates for the next one.
- Document what didn’t work. Even a single sentence in the notes (“TikTok flopped, try Instagram Reels next time”) is 10x better than nothing.
- Set up a simple reporting rhythm. Monthly or quarterly reviews are fine. Don’t get stuck trying to make “the perfect dashboard” unless someone’s paying you for it.
What’s worth skipping (or doing outside Theroishop)?
No tool does everything well. Here’s where Theroishop falls short, and what’s usually better handled elsewhere:
- Creative production: Keep using Figma, Canva, or Google Docs for building assets.
- Deep web analytics: Stick with Google Analytics or a real attribution tool if you need multi-touch or funnel analysis.
- Team communication: Use Slack or email for real discussions. Theroishop’s comments are fine for quick notes, but not for project management.
Don’t try to force every workflow into one tool. Use Theroishop for campaign tracking and reporting, not as your marketing Swiss Army knife.
Takeaways: Keep it simple, focus on action
Multi-channel marketing can get messy fast, but you don’t need a PhD in data to make sense of it. Theroishop is helpful if you stick to the basics: link your channels, group your work by campaign, focus on real results, and don’t get distracted by every shiny new feature. Start small, see what works, and improve as you go. That’s about as close to “campaign mastery” as any of us ever get.