So you’re trying to reach people—real people, not just inboxes—and email alone isn’t cutting it. Maybe your LinkedIn DMs are a mess, or you’re tired of juggling tools and spreadsheets just to follow up. This is for sales teams, founders, and anyone who needs a smarter way to run multichannel outreach without losing their mind.
Superwave promises to tie everything together: email, LinkedIn, tasks, and tracking. But promises aren’t results. Here’s what works, what doesn’t, and how to actually use Superwave to run coordinated, non-annoying outreach.
Why bother with multichannel outreach?
If you’re reading this, you probably know already: people ignore a lot of email. They also ignore LinkedIn DMs. Some ignore both. But when you combine channels—send an email, follow up on LinkedIn, maybe add a call or a task—you’re more likely to get noticed (without spamming anyone).
The trick isn’t to blast the same message everywhere. It’s to coordinate, stay organized, and actually look like you know what you’re doing. That’s where a tool like Superwave comes in.
Step 1: Set up Superwave (and don’t skip the basics)
Before you get clever, get connected. Superwave can only help you if it has access to your tools.
- Connect your email: Plug in your main email account (Gmail or Outlook). Superwave will ask for permissions. It’s safe, but if you’re squeamish, use a demo account until you trust it.
- Connect LinkedIn: You’ll need to install the Chrome extension and sign in to LinkedIn. This is where things can get fiddly—browser extensions sometimes act up. If you hit issues, try restarting Chrome or disabling other extensions first.
- Import contacts: Start small. Import a test batch of leads (CSV or CRM integration). Don’t dump your whole database in—Superwave isn’t magic, and a messy list just creates more chaos.
Pro tip: If your team is bigger than two people, set up separate sending accounts for each person. Otherwise, you’ll trip over each other or hit rate limits fast.
Step 2: Map out your outreach sequence (before you automate)
It’s tempting to jump straight to automation, but don’t. First, sketch out your ideal flow. For example:
- Day 1: Send a personalized email.
- Day 3: If no reply, send a LinkedIn connection request with a short note.
- Day 5: If connected, send a follow-up LinkedIn message.
- Day 8: If still no response, send a gentle email nudge.
- Optional: Mark for manual review or a phone call.
Write your steps out somewhere simple—Google Doc, Notion, whatever. Only then should you build this in Superwave.
What works: Mixing channels, spacing things out, and making sure every step feels human.
What to ignore: Overly fancy “AI” copywriting or generic templates. People can spot canned messages a mile away.
Step 3: Build your sequence in Superwave
Now, translate your plan into Superwave:
- Create a new sequence: Give it a name you’ll actually remember (“Q2 SaaS Founders Outreach”, not “Sequence 7”).
- Add steps: Superwave lets you mix email, LinkedIn, and even manual tasks. For each step, pick the channel, set the delay, and write your message. Keep it short and specific.
- Personalization tokens: You can use merge tags for name, company, etc. Don’t get carried away—one or two per message is enough. Otherwise, you’ll end up with embarrassing mistakes.
- Branching logic: You can set conditions (e.g., “If connected on LinkedIn, send message; else, skip”). This is powerful but easy to overcomplicate. Start simple.
- Assign owners: If you’re working as a team, assign who sends what. Superwave can spread messages across team inboxes to avoid spam filters.
Heads up: LinkedIn’s API is limited. Superwave works by automating your browser, which can be glitchy. Don’t schedule hundreds of LinkedIn messages at once, or you’ll end up flagged (or worse, restricted).
Step 4: Test everything (with yourself first)
Don’t blast real prospects until you’ve seen how your sequence actually lands.
- Add yourself (or a colleague) as a lead.
- Run through the full sequence. Check for:
- Broken merge tags
- Weird formatting
- Messages going out of order
- LinkedIn steps firing properly
- Check your inbox and LinkedIn messages. Would you reply to yourself? If not, rewrite.
Pro tip: LinkedIn messages and invites often look different than emails. Keep them even shorter, and avoid links in the first message—LinkedIn doesn’t like it.
Step 5: Launch, monitor, and adjust
Once you’re confident, add your real leads and set the sequence live. But keep your expectations in check:
- Warm up your accounts: If you’re new to sending lots of messages, ramp up slowly. Sending too many emails or LinkedIn DMs at once is the fastest way to get throttled or banned.
- Monitor replies: Superwave can track open and reply rates. But be skeptical: open tracking on LinkedIn is unreliable, and plenty of people read emails in preview panes without triggering anything.
- Pause when needed: If you get a lot of bounces, angry replies, or LinkedIn warnings, stop and fix the problem before continuing.
What works: Quick, honest follow-ups. If someone replies, stop the sequence. Superwave can do this automatically if you set it up right.
What to ignore: Vanity metrics. Opens and clicks are nice, but replies and real conversations matter most.
Step 6: Keep it human (and legal)
Automation is great until it isn’t. Don’t forget:
- Personalize where it matters. A sentence or two that shows you did your homework beats any AI-generated fluff.
- Respect opt-outs. If someone says “no thanks,” honor it. Superwave lets you blacklist emails or LinkedIn profiles—use it.
- Stay under platform limits. LinkedIn, in particular, is getting stricter. If you’re pushing 100+ messages a day, you’re asking for trouble.
What Superwave does well (and where it falls short)
The good: - Combines email and LinkedIn steps in a single sequence. - Keeps track of who’s where in your outreach. - Decent automation, especially for small teams.
The not-so-good: - LinkedIn automation is always a bit brittle—occasional hiccups are normal. - Reporting is basic. Don’t expect deep analytics or insights. - If you want to run super-complex, multi-branch campaigns, you’ll hit limits. Sometimes simple sequences just work better anyway.
Common mistakes (and how to avoid them)
- Too many channels, not enough message: It’s easy to overdo it. Two or three touchpoints per person is plenty. Nobody likes a stalker.
- Not testing before launching: You’ll regret it when your merge tags break and everyone gets “Hi {FirstName}”.
- Ignoring replies: Automation is not “set and forget.” You still need to jump in, reply, and build real relationships.
Wrapping up: Keep it simple, iterate fast
Coordinating outreach across email and LinkedIn doesn’t need to be a circus. Start with a clear plan, keep your messages honest, and use Superwave to handle the boring stuff. Don’t chase every new feature or workflow—just focus on having more real conversations. If something’s not working, tweak it and try again. That’s it.