Ever noticed how every B2B website seems to have the same handful of written testimonials? They start to blur together after a while. Video testimonials, though—those stand out. They’re harder to fake, harder to ignore, and they let real customers do the selling for you. Problem is, collecting and showing off those videos can be a pain. That’s where a tool like Senja comes in.
If you sell B2B software and know you need better proof than a few LinkedIn quotes, this guide’s for you. I’ll walk you through how to actually use Senja to get better testimonials, avoid the usual headaches, and make sure you’re not just ticking a marketing box.
Why Video Testimonials Actually Work (When They’re Done Right)
Let’s get this out of the way: video testimonials can be powerful, but only if they’re real and specific. Prospects want to see people like them talking about real results—without the usual “it changed my life!!!” hype.
What makes video testimonials different:
- Trust: You can see and hear emotion and specifics. It’s hard to fake.
- Detail: Good videos show exactly who benefited and how.
- Engagement: People are more likely to watch a 30-second clip than read a wall of text.
But don’t expect magic just by slapping videos on your homepage. The process matters.
Step 1: Set a Clear Goal for Your Testimonials
Before you even log in to Senja, figure out what you’re hoping to get out of your video testimonials. Don’t just collect them because “everyone else is doing it.” Be specific.
Ask yourself:
- Who do you want testimonials from? (Industry, role, company size)
- What objections or questions do you want these videos to address?
- Where will you actually use them? (Sales calls, website, email sequences)
If you don’t know what you’re aiming for, you’ll end up with generic videos that nobody watches.
Pro tip: Write down 2-3 key objections your prospects have. Those should steer your testimonial requests.
Step 2: Use Senja to Request the Right Kind of Testimonial
Senja’s main draw is making the testimonial collection process less awkward. Here’s how to use it without annoying your customers (or yourself):
Set Up a Request Page
Senja lets you create a branded landing page for collecting testimonials. Here’s what to focus on:
- Keep it short. Nobody wants to fill out a 10-minute form.
- Prompt with specifics. Give people a few quick questions, like:
- What problem were you trying to solve?
- How did the product help?
- Who would you recommend it to?
- Offer both video and text options. Some folks will never do video. Don’t push it.
Make It Personal
Don’t just blast out a generic “please record a testimonial” request. Send personal, targeted asks—ideally right after a customer’s had a win with your product.
- Mention the specifics: “I saw you just wrapped up your onboarding—would you mind sharing a quick video about your experience?”
- Let them know how you’ll use it (and get permission).
Lower the Barriers
Senja’s biggest selling point is that people can record straight from their browser—no downloads, no accounts. If someone’s on the fence, this makes it easy.
What to ignore: Don’t obsess over fancy video quality. Authentic > polished.
Step 3: Collect and Curate, Don’t Just Dump Everything Online
Not every testimonial is a winner. In fact, most will be… fine. That’s okay. Your job is to sort out the best.
Review Submissions
Senja gives you a dashboard where you can watch, categorize, and tag videos. Look for:
- Specifics (“We saved 4 hours a week using X” beats “Great product!”)
- Variety (different roles, industries, company sizes)
- Natural delivery (avoid the robotic, obviously-scripted ones)
Edit If Needed (But Don’t Overdo It)
Senja lets you trim videos or add captions. Use these features to cut awkward pauses or clarify points, but don’t get carried away. Over-edited videos feel fake.
Pro tip: Add auto-captions. A lot of people watch with sound off—especially on mobile.
Step 4: Display Testimonials Where They’ll Actually Get Seen
You’ve got good videos. Now what? Don’t just dump them on a generic “Testimonials” page nobody visits.
Use Senja’s Display Widgets
Senja offers embeddable widgets. You can:
- Embed a carousel on your homepage or pricing page.
- Drop individual videos into case studies or feature pages.
- Add video testimonials to email sequences for sales follow-up.
Match Testimonials to Context
Show the right testimonial at the right place:
- On the pricing page? Show a customer who was skeptical about cost.
- In onboarding emails? Show someone who saw fast results.
Don’t Overwhelm
A wall of 20 videos is as bad as a wall of text. Pick 2-3 strong ones for each use case.
What to ignore: Don’t chase perfection. It’s better to have a few solid, real videos than a polished grid of “meh” ones.
Step 5: Keep the Pipeline Fresh
Testimonials go stale. People change jobs, and what was impressive last year might not matter now. Make collecting testimonials an ongoing thing, not a one-off project.
- Set a calendar reminder to ask happy customers every quarter.
- Swap out old videos as your product and audience evolve.
- Ask your sales or support team to flag “good stories” for you.
Quick reality check: You don’t need dozens of new videos every month. Just keep things current.
What Works, What Doesn’t, and What to Ignore
Honest take: Senja isn’t magic. It won’t make people love your product, and it won’t chase down your happiest customers for you. But it does make the logistics easier—less back-and-forth, less file wrangling, more focus on what matters.
What Works
- Dead-simple recording for customers
- Easy review, curation, and embedding
- Captions, trimming, and privacy controls
What Doesn’t
- It won’t “create demand” by itself—bland testimonials don’t convert.
- Some customers will still refuse to be on video (that’s normal).
Ignore the Hype
- Don’t believe anyone who says video testimonials will 10x your conversions overnight.
- Focus on quality over quantity, every time.
Wrap-Up: Keep It Simple, Don’t Overthink It
If you’re serious about making your B2B product easier to trust, a few honest, real video testimonials can help. Senja is a decent tool to save you time and effort, but the hard part—asking the right people, at the right moment, with the right prompts—is still on you.
Start small. Iterate. Swap out videos as you learn what resonates. Don’t get stuck chasing “the perfect testimonial.” The best ones are usually the most genuine, even if the lighting’s bad.
You don’t need a Hollywood production. You just need real customers telling real stories, in their own words. Everything else is just noise.