If you’re in B2B sales, you already know: getting replies is harder than ever. Buyers dodge emails, ignore calls, and treat LinkedIn messages like junk mail. If you’re still juggling spreadsheets, sticky notes, and a dozen tabs, you’re making things way tougher than they need to be. This guide is for sales pros, SDRs, and founders who want to wrangle their multichannel outreach—email, phone, LinkedIn—without losing their sanity.
We’ll walk through how to actually use Reachout to organize, track, and improve your sales outreach so you stop dropping leads and start closing more deals. No fluff, no hype—just what works, what doesn’t, and what to skip.
Why Multichannel Outreach Beats “Spray and Pray”
Here’s the truth: sticking to one channel is a losing game. Decision-makers get hammered with cold emails and ignore most of them. Calls go to voicemail. LinkedIn gets crowded with copy-paste pitch slaps.
Mixing up your outreach—using email, phone, and LinkedIn in a coordinated way—gets you noticed and shows you’re not a robot. It also gives you more chances to hit someone at the right moment.
But multichannel only works if you keep it organized. Otherwise, you’re just pestering leads from every angle with no clue who’s replied or what you said last time. That’s where Reachout steps in.
Step 1: Get Your Data in Order (Don’t Skip This)
Before you even touch Reachout, get your target list in shape. Garbage in, garbage out.
- Double-check your lead list. Are you targeting the right titles and companies? Cut the dead weight.
- Enrich with contact info. You’ll need emails, phone numbers, and LinkedIn profiles. Don’t have them? Use a tool or hire a VA—don’t skip this.
- Segment by priority. Not all leads are equal. Tag your “must win” accounts.
Pro tip: Don’t buy lists blindly. Most are outdated or loaded with spam traps. Build your own or verify every contact.
Step 2: Set Up Your Channels in Reachout
Reachout isn’t magic, but it does centralize your workflows. Here’s what’s worth setting up:
- Email integration: Connect your actual work email, not a burner account. Deliverability matters.
- Phone dialer: If Reachout offers click-to-dial or call logging, set it up. If not, at least log calls manually.
- LinkedIn workflow: Some tools let you send LinkedIn messages directly or at least track them. If Reachout only tracks activity, that’s still useful.
What to ignore: Fancy “AI” message generators. They all sound the same. Write your own intros—at least for your best leads.
Step 3: Build Your Multichannel Sequences
Now you need to decide how you’ll actually reach out to people—step by step.
The Basics
- Don’t overcomplicate it. A good sequence is usually 5–7 touches over 2–3 weeks.
- Mix it up. Alternate between email, call, and LinkedIn. Don’t hammer one channel.
- Space it out. Don’t send three messages in two days. Give people breathing room.
Example sequence:
- Day 1: Email #1 (short, personalized)
- Day 3: LinkedIn connect (no pitch yet)
- Day 5: Call (leave a voicemail)
- Day 8: Email #2 (reference voicemail or LinkedIn)
- Day 12: LinkedIn message (now with a short pitch)
- Day 15: Call again (no voicemail if you already left one)
- Day 18: Final breakup email
Pro tip: Most replies come after the third touch. Don’t give up too soon.
Step 4: Personalize, But Don’t Lose Your Mind
Everyone says “personalize at scale,” but let’s be honest—there’s only so much you can do.
- Personalize for tier 1 accounts. Actual research, mention something real.
- Use templates for the rest. Just avoid obvious mail-merge fails (“Hi {FirstName}…”).
- Keep messages short. Two paragraphs, tops. Nobody reads sales essays.
In Reachout, use merge tags and snippets, but preview every message before you hit send. It’s easy to spot a robot.
Step 5: Track Everything (But Don’t Drown in Data)
Reachout will log opens, replies, calls, and LinkedIn activity (depending on plan/features). Here’s what actually matters:
- Replies and positive responses. That’s the goal.
- Call connects. Did you actually talk to someone?
- LinkedIn connection rates. Are you getting through, or are you just sending to the void?
Ignore: Open rates. With privacy changes, they’re unreliable. Focus on real engagement.
Step 6: Follow Up Without Being a Pest
Persistence beats perfect messaging, but don’t become the person everyone complains about on LinkedIn.
- Space out your follow-ups. 2–4 days between touches is fine.
- Vary your message. Don’t just send “bumping this up” emails.
- Know when to stop. After 5–7 touches with no response, move on. You can always circle back in a few months.
If Reachout supports “task reminders,” use them so leads don’t fall through the cracks. Otherwise, set calendar reminders—old school, but it works.
Step 7: Analyze—Then Actually Adjust
All the data in the world is useless if you don’t act on it. Every few weeks, look at:
- Which channel gets the most replies? Double down on what’s working.
- When are people responding? Tweak your send times.
- Are certain industries or titles ghosting you? Adjust your messaging or target list.
Don’t waste time obsessing over minor stats. The big picture: Are you booking more meetings?
What Works, What Doesn’t, and What to Ignore
What works: - Multiple touches across channels (but not spamming). - Brief, relevant messages. - Actually calling people—most reps don’t bother.
What doesn’t: - Mass-blasting the same email to everyone. - Over-automating. If it feels like spam, it probably is. - Relying on open rates or “AI” subject line suggestions.
Ignore: - Shiny features you’ll never use, like “sentiment analysis” or “AI scoring.” Focus on getting the basics right.
Pro Tips for Staying Sane
- Batch your work: Block time for outreach so you’re not context-switching all day.
- Keep your CRM synced: If Reachout doesn’t sync well, update your CRM at least weekly.
- Don’t chase every lead: If someone’s a bad fit, move on. Time is your most valuable asset.
- Always be refining: Don’t wait for “perfect” messaging. Ship, test, tweak.
Keep It Simple and Iterate
Multichannel outreach sounds complex, but it’s really about being organized and persistent. Use Reachout to keep your sequences and follow-ups under control, but don’t get bogged down in features you don’t need. Start simple, see what works, and tweak as you go. Most reps never even get this far—so you’re already ahead of the game.
Now get back out there and start some real conversations. That’s what actually moves deals forward.