So you’ve got good traffic hitting your B2B site, but barely any clue who those visitors actually are. That’s frustrating—especially when you know some of them would be great leads if you could just get a name or company attached to their clicks. This guide is for marketers, sales teams, and founders who want to turn anonymous website visitors into real sales prospects, without wasting time chasing ghosts.
There are a few tools out there that claim to help with this. One of the better-known ones is Leadboxer. It’s not magic, but it can give you a much better shot at figuring out who’s poking around your pricing page.
Let’s walk through how to use Leadboxer to actually identify anonymous visitors, what data you really get, and what to watch out for so you don’t fall for the hype.
How “Visitor Identification” Actually Works (And What It Can’t Do)
First, let’s set expectations. No tool (Leadboxer included) can show you the name and email of every person visiting your site. That’s just not how the web works—privacy laws and technology make it impossible.
What Leadboxer and similar platforms can do is:
- Match a visitor’s IP address to a business network, which gives you the company name (not the individual).
- Track page views, session times, and other behavior for each “lead.”
- Enrich data with public info (like company size, industry, LinkedIn profiles) if the company is identified.
- Tie in leads who do fill out a form, open an email, or click a tracked link—so you can see their whole journey.
What you won’t get:
- Personal emails or names for every visitor.
- 100% accurate company identification (VPNs, personal devices, and mobile networks muddy the waters).
- The ability to “de-anonymize” anyone who hasn’t willingly given you their info.
So, if you’re hoping to see a list of every CEO visiting your site, this isn’t the tool for that. But if you want to see which companies are sniffing around, which pages they’re reading, and which ones might be worth a warm outreach, keep reading.
Step 1: Setting Up Leadboxer on Your Website
Getting Leadboxer running is pretty straightforward, but let’s keep it simple:
- Sign Up and Get Your Tracking Script
- After creating your account, Leadboxer gives you a snippet of JavaScript.
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This is what tracks visitors and sends data back to your dashboard.
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Install the Script Across Your Site
- Paste the script just before the
</head>tag on every page you want to track. - Most content management systems (WordPress, HubSpot, etc.) make this easy—look for a “header scripts” section.
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Double-check that the script is loading by visiting your site and checking your Leadboxer dashboard for activity.
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Check for Conflicts and Privacy Compliance
- If you already use other analytics tools (like Google Analytics or Hotjar), Leadboxer should play nice, but check for any weirdness.
- Make sure your cookie banner or privacy policy mentions Leadboxer. This isn’t just box-ticking—GDPR and CCPA are for real.
Pro tip: Don’t just install on your homepage. The gold is in tracking visits to high-intent pages (pricing, demo, contact, etc.).
Step 2: Connecting Leadboxer to Your Tech Stack
Leadboxer works better when it’s not flying solo. Here’s how to make sure you’re getting the most out of it:
- CRM Integration: Leadboxer can push leads into CRMs like HubSpot, Salesforce, or Pipedrive. This means your sales team sees which companies are active, right inside the tools they already use.
- Email Integration: Hook up your email tool (Mailchimp, Outlook, Gmail) to see when newsletter subscribers or prospects revisit your site.
- Slack or Email Alerts: Set up alerts for when target companies or high-scoring leads are on your site. Just don’t go overboard—nobody needs 50 Slack pings before lunch.
What to skip: Fancy integrations you don’t use. If you’re not actually working leads in your CRM, focus on getting the basics right first.
Step 3: Understanding the Data (Separating Signal from Noise)
You’ll log in and see a dashboard full of “leads”—but not all of them are worth your time. Here’s how to make sense of what you’re seeing:
- Company Names: This is the main feature. You’ll see a list of companies visiting your site, based on IP matching. Big corporations and established businesses usually show up, but remote workers and mobile users might not.
- Visit Details: You can see which pages they viewed, how long they stayed, and if they came back more than once.
- Lead Scoring: Leadboxer assigns a score based on engagement. This can help you filter out tire-kickers, but don’t rely on it blindly—tweak the scoring rules to fit your sales process.
- Contact Info: Sometimes, if a visitor fills out a form or clicks an email, Leadboxer can tie the activity to a real person. But this only works if the person gives up their info at some point.
Don’t get starry-eyed: Most of your traffic will be “unknown” or matched to generic networks (like ISPs or cloud providers). That’s normal. Focus on the companies you can see, not the ones you can’t.
Step 4: Turning Identified Visitors into Prospects
Here’s where the rubber meets the road. You've got a list of companies that have visited your site. Now what?
- Prioritize High-Intent Companies
- Look for repeat visits, time spent on high-value pages, and activity from companies in your target market.
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Skip “one-and-done” visits from irrelevant industries.
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Research Before Reaching Out
- Use LinkedIn or company websites to find decision-makers.
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Personalize your outreach. “I saw someone from [Company] was checking out our pricing page” is fine, but don’t get creepy.
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Warm Up the Outreach
- Reference their recent website activity in a non-invasive way (“We’ve worked with companies like yours looking for X”).
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Avoid the hard sell. Nobody likes feeling stalked.
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Log and Track Outreach
- Use your CRM to log attempts and responses.
- If the company comes back to your site, Leadboxer will track this, so you can see if your outreach sparked more interest.
Quick wins: Start by focusing on companies from your “dream client” list. If they’re already sniffing around, that’s your best shot at a real conversation.
Step 5: Tweaking and Iterating
You’re not going to nail this on your first try. Here’s how to get better results over time:
- Adjust Lead Scoring: If you’re getting too many low-value leads, tighten the criteria. If you’re missing good ones, loosen up.
- Experiment with Alerts: Find the right balance between being informed and being overwhelmed.
- Review and Clean Up: Purge junk leads regularly—your time is better spent on real prospects.
- Get Feedback from Sales: If your sales team says the leads are junk, listen to them. Tweak your process.
What Works, What Doesn’t, and What to Ignore
- Works: Identifying company-level website visitors, seeing which pages they care about, and triggering smart outreach.
- Doesn’t: Unmasking every individual visitor, getting perfect data, or automating lead generation without human input.
- Ignore: Overly optimistic promises about “de-anonymizing” every visitor. If it sounds too good to be true, it is.
Pitfall to avoid: Getting hung up on the data you can’t see. Focus on the companies you can identify and move fast.
Don’t Overthink It—Just Start
Leadboxer isn’t a silver bullet, but it’s a solid tool for B2B teams who want to make more of the visitors they’re already getting. Set it up, connect it to your stack, and spend a little time each week reviewing new company visits. You’ll get better at spotting real opportunities and ignoring the noise.
Keep it simple. Iterate. If you’re not sure, ask your sales team which leads are actually worth chasing—they’ll tell you fast. And remember: data is only useful if you act on it. So get tracking, and don’t let good leads slip through the cracks.