If you’re trying to launch (or fix) a go to market strategy, you’ve probably heard about analytics tools that promise the world. Most of them just spit out charts and dashboards that look impressive for about five minutes. What you actually need: hard evidence on what’s working, what’s not, and where to focus next. This article is for SaaS founders, marketers, and product managers who want a straight-shooter’s guide to using Heypoplar analytics to actually move the needle.
Below, I’ll walk through how to use Heypoplar to get real insights—not just pretty graphs—so you can make smarter decisions and skip the hand-waving.
Why Analytics Matter (But Only If You Actually Use Them)
Let’s be honest: most teams collect data, but barely use it. It sits in dashboards until someone asks for a slide deck. That’s a waste. Analytics should tell you something actionable, or they’re just background noise. The trick is going from “tracking everything” to “acting on the right stuff.”
Heypoplar claims to make this easier by focusing on go to market (GTM) analytics—helping you track the journey from first touch to closed deal. But it’s not magic. The tool’s only as good as the questions you bring to it.
Step 1: Get Your Data House in Order
Don’t skip this. No analytics tool can save you from bad or scattered data. Before you get cute with dashboards, make sure Heypoplar is pulling in clean, useful info.
- Connect your sources: Heypoplar integrates with CRMs (like Salesforce, HubSpot), ad platforms, and product analytics. Hook up everything relevant, but don’t overdo it. If a source is garbage or out-of-date, leave it out.
- Define your pipeline stages: Don’t use generic defaults. Customize your stages (e.g., “Demo Booked,” “Trial Started,” “Contract Sent”) so the tool matches how your team actually works.
- Tag campaigns and channels: Sloppy campaign naming = useless reports. Agree on a naming convention before you import data.
Pro tip: If you can’t trust your data, don’t trust the insights. Garbage in, garbage out. Spend an hour upfront fixing this; it’ll save days of frustration later.
Step 2: Actually Know What You Want to Learn
A lot of teams start poking around Heypoplar just to “see what’s there.” That’s backwards. Decide what decisions you need to make, then set up your tracking.
Ask yourself: - Where are we leaking leads in our pipeline? - Which channels bring in deals that actually close? - Are certain segments (like company size or industry) more likely to convert? - How long does it take to move from first touch to closed deal?
Write these down. If you don’t, you’ll end up chasing vanity metrics (like “web traffic” or “number of MQLs”) that don’t help you win.
Step 3: Set Up Heypoplar Dashboards That Actually Matter
Now you’ve got questions. Build dashboards that answer them—nothing more, nothing less.
Skip the fluff. Here’s what’s usually worth tracking: - Pipeline velocity: How fast do deals move through each stage? - Source-to-close conversion: Which campaigns or channels bring leads that actually become customers? - Segment performance: Do certain industries, roles, or company sizes move faster, pay more, or churn less? - Win/loss analysis: Where do deals drop off, and why?
Ignore: “Engagement” metrics that don’t tie to revenue (unless you’re early-stage and still figuring out if anyone cares).
Pro tip: Share dashboards with the people who can act on them (sales, marketing, execs). Don’t build dashboards for dashboards’ sake.
Step 4: Dig In—What the Data Actually Tells You
Here’s where Heypoplar earns its keep, if you use it right. Go beyond the surface.
- Look for bottlenecks: Are most leads stalling at a certain stage? Is there one rep whose deals always slow down? Don’t just note it—ask why.
- Find your real channels: Maybe Google Ads brings the most leads, but LinkedIn brings the best customers. Shift your spend accordingly.
- Segment ruthlessly: “Average” metrics hide the truth. Slice the data—by industry, deal size, region, or sales rep. Patterns usually pop up fast.
- Time to close: If one segment always takes three times longer to close, are they worth chasing? Maybe not.
What to ignore: Outliers and one-off spikes. Unless you see a trend over time, don’t let one weird month throw off your plan.
Step 5: Turn Insights Into Experiments (Not Just Reports)
Data’s useless unless it changes what you do. For each insight, set up a simple experiment.
Examples: - If outbound email converts better for SMBs, double down there for a month and watch the numbers. - If demos booked from webinars close faster, run another webinar and see if that holds up. - If enterprise deals always stall at “legal review,” figure out if you can speed up that process.
Heypoplar makes it easy to set up alerts or goals tied to your pipeline, so you can track if your tweaks are working. But don’t get stuck in “analysis paralysis.” Make the change, then check the data.
Step 6: Report What Matters (And Ditch the Rest)
When it’s time to show results, focus on the metrics that drive the business. Executives and investors don’t care about click-through rates—they care about pipeline, conversion, and revenue.
Keep reports simple: - Show what changed, why, and what you’re trying next. - If something didn’t work, say so. Nobody expects you to have a crystal ball.
Pro tip: Use Heypoplar’s annotation features to note when you made big changes. It makes it easier to connect the dots later.
What Works, What Doesn’t, and What to Ignore
What Works
- Customizing your pipeline stages so reporting matches reality, not a textbook.
- Tracking source-to-close, not just lead volume.
- Slicing data into meaningful segments (not just “all leads”).
- Using the data to try small, fast experiments (not just big strategic pivots).
What Doesn’t
- Tracking “all the metrics.” More isn’t better.
- Treating Heypoplar as a set-it-and-forget-it dashboard.
- Ignoring bad data quality.
- Chasing every one-off spike or dip.
What to Ignore
- Vanity metrics (website visits, social likes) unless you can tie them directly to pipeline movement.
- Overly complicated reports that nobody reads.
- “Industry benchmarks” that don’t match your actual customers or market.
Keep It Simple—Iterate Often
Heypoplar can absolutely help you get your go to market strategy on track—if you focus on the basics. Clean data, clear questions, focused dashboards, and a bias for action. Skip the bells and whistles until you’ve nailed the fundamentals.
Remember: the best GTM teams aren’t the ones with the fanciest reporting—they’re the ones who actually act on what the data tells them. Set up what matters, try something, check the numbers, and repeat. That’s how you win.