If you’re in sales or growth, your to-do list never shrinks. Everyone says “focus on the best prospects,” but that’s easier said than done. Between endless spreadsheets, half-baked lead scores, and your gut instinct, it’s hard to know where to start. This guide is for people who want to make outbound prospecting less of a guessing game—and more of a system. Specifically, we’ll look at how to use Getsignals to stack rank your tasks, spot the real opportunities, and stop wasting time on leads that go nowhere.
What is Getsignals—And What Problem Does It Actually Solve?
Short version: Getsignals tries to help you figure out which companies are visiting your website, what they’re looking at, and which ones are worth your time. It’s not magic, but it’s a decent way to separate tire-kickers from buyers.
Here’s the real problem: your website gets traffic, but most of it is anonymous. Google Analytics can tell you some numbers, but not who is poking around. Getsignals attempts to bridge that gap by identifying company visitors (usually via IP data), showing you what pages they viewed, and giving hints about intent.
The big promise is that you’ll spend more time reaching out to companies that actually care—and less time with “random acts of prospecting.”
Step 1: Set Up Getsignals Correctly (Don’t Skip This)
Before you start prioritizing anything, make sure Getsignals is actually working. Lots of people install tracking scripts and assume everything’s golden. Don’t be that person.
Checklist: - Install the Getsignals tracking code on your main website (and any landing pages you care about). - Make sure your privacy policy covers this kind of tracking. - Test it. Visit your site from a work IP, then check if Getsignals logs the visit correctly. - Set up integrations—if you want data to flow into your CRM or Slack, get that working now.
Pro tip: If your visitors mostly work remotely or use VPNs, these tools can miss a chunk of traffic. Don’t expect 100% coverage, but check that you’re getting some real company data before you dive in.
Step 2: Build a Simple, Usable Signal List
Getsignals will show you a feed of companies visiting your site. The trick is to turn that noisy feed into an actionable list.
What to focus on: - Company name and industry: Are these in your target market, or are you getting random colleges and law firms? - Number of visits and repeat visits: A single visit might be a fluke. Multiple visits in a short span usually means interest. - Pages viewed: Did they hit your pricing page, solutions, or just the blog? A pricing page view is a stronger buying signal than someone reading a random article. - Time on site: Not perfect, but 5 seconds = probably a bounce. Several minutes = engaged.
Ignore (mostly): - Overly generic info like “someone from Comcast visited.” Big ISPs and co-working spaces flood these tools with noise. - Obsessing over exact pageview sequences. Directionally useful, but don’t overthink it.
Keep your initial list simple: company name, last visit date, pages viewed, and visit count. Anything more is probably overkill for now.
Step 3: Create a Tiered Prospect List—And Actually Use It
Now that you have a usable list, split it into tiers. Don’t get fancy with ten levels—the classic High, Medium, Low is plenty.
How to tier: - High Priority: Target company, viewed key pages (e.g. pricing, integrations), multiple recent visits. - Medium Priority: Target company, but maybe just one visit or only checked the blog. - Low Priority: Not in your target profile, or only one short visit to a non-commercial page.
You can do this in a spreadsheet, within Getsignals (if their UI allows), or pipe it into your CRM. The tool doesn’t matter—the discipline does.
Pro tip: Don’t spend hours perfecting your tiers. Good enough is good enough. You can tweak as you go.
Step 4: Layer in Context Before Reaching Out
Not every “hot” signal is actually hot. Before jumping into outreach, do a quick sanity check.
- Is the company actually a fit? Sometimes you get a well-known brand, but they’re in the wrong department or region.
- Are they already in your pipeline? Avoid embarrassing yourself by reaching out cold to someone already in an active deal.
- Check LinkedIn for recent news, growth, or hiring. Fresh funding or big expansion? Move them up the list. Nothing new? Maybe not urgent.
- See if you have a warm intro. Getsignals tells you who visited, but not who at the company. See if you have any connections who can help.
This is the “don’t act like a robot” step. A little context goes a long way.
Step 5: Prioritize Tasks—And Actually Work the List
Now you’re ready to act. Outbound prospecting is a grind, but a prioritized list means you’re working smarter.
How to structure your daily tasks: - Start with the top 3-5 high-priority companies from your signal list. - Personalize your outreach—reference the pages they viewed if relevant (“Saw that several folks from Acme checked out our pricing page…”). - Set clear follow-up reminders. If you reach out and don’t hear back, check if they come back to your site—repeat visitors often warm up after a first touch. - Move companies down the list if they go cold. No need to keep hammering the same door.
Ignore: - The temptation to “spray and pray” because you have more signals. Quality beats quantity here. - Fancy automation sequences until you know what messaging actually works with these signals.
Pro tip: Block time on your calendar for this. Prospecting always gets pushed aside if you let it.
What Works, What Doesn’t, and What to Watch Out For
What works: - Using real website engagement to focus your outbound—way better than guessing or relying on static lists. - Quick, relevant outreach that references what the company showed interest in.
What doesn’t: - Chasing every single “signal” as if it’s gold. A lot of website traffic is garbage. - Blindly trusting the data. Sometimes it’s just someone’s mom checking out your site. - Overcomplicating your prioritization. Don’t build a Rube Goldberg machine out of lead scoring.
Watch out for: - Privacy and compliance issues. Don’t creep out prospects by saying “I saw you visited our pricing page at 9:43 AM.” - Getting distracted by vanity signals (“Big brand X checked us out!”) when they’re not a real fit.
Keep It Simple. Iterate Relentlessly.
Getsignals isn’t a silver bullet, but it’s a solid way to upgrade your outbound prospecting. The key is to focus on the basics: set up tracking, build a simple signal list, tier your prospects, sanity-check before reaching out, and work your list daily.
Don’t get hung up on perfect data or try to automate everything from day one. Start simple, see what actually works, and adjust as you go. The best sales teams aren’t the ones with the fanciest tools—they’re the ones who keep things straightforward and actually do the work.