So, you want to actually run smarter sales campaigns—not just spray and pray with emails that go nowhere. You’ve probably heard that segmentation is the key, but maybe you’ve already been burned by tools that promise the moon and then drown you in clutter. If you’re using Bloobirds or thinking about it, this guide’s for you. I’ll walk through how to segment leads and build campaigns that don’t waste your time—or your sanity.
Why Segmentation Matters (And What to Ignore)
Let’s get one thing straight: segmenting leads isn’t about making pretty charts. It’s about making your outreach relevant so people actually respond. That means grouping leads by stuff that actually changes how you talk to them—think industry, company size, or pain points.
Skip silly segments like “all leads with vowels in their name” or hyper-granular filters that give you lists of three people. If you can’t come up with a different message for a segment, you don’t need that segment.
Bottom line: good segmentation means less noise, more real conversations.
Step 1: Get Your Data in Order
Before you can segment anything, your data has to be halfway decent. Bloobirds can only work with what you feed it.
Don’t skip this. If your CRM is full of junk, old contacts, or missing info, segmentation will just surface garbage. Here’s what’s worth doing:
- Clean your lead list: Get rid of obvious duplicates, dead emails, and contacts from companies you’d never actually sell to.
- Fill in key fields: At a minimum, make sure you have industry, company size, location, and persona/job title for each lead. If you don’t, start there.
- Standardize values: “Healthcare” and “Health Care” are not the same to a computer. Pick one naming convention and stick to it.
Pro tip: Don’t get paralyzed by missing data. Work with what you have, but flag gaps so you can fill them in as you go.
Step 2: Set Up Useful Lead Segments in Bloobirds
Once your data’s in decent shape, it’s time to build segments that help you actually sell. Bloobirds calls these “views” or “filters.” Here’s how to make them work for you:
How to Create Segments
- Go to the Leads section.
- Click on Filter or Create New View.
- Stack your filters: Use dropdowns and AND/OR logic to combine things like:
- Industry (e.g., SaaS, Manufacturing)
- Company size (e.g., 11-50, 51-200)
- Location (if regional campaigns matter)
- Persona (decision-maker vs. influencer)
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Status (new, contacted, replied, etc.)
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Save the view with a clear name: “US SaaS CEOs, 11-50 employees” is a lot more helpful than “View 7.”
Segments That Actually Matter
Skip the fluff. Most teams get value from a handful of segments like:
- Target industry + persona: For focused messaging (“Manufacturing CFOs”)
- High-fit, never-contacted: To make sure you don’t miss your best prospects
- Leads by stage: So you can nudge the ones stuck in “Contacted” hell
What to ignore: Segments you can’t act on, segments nobody wants to own, or anything that just creates busywork.
Step 3: Build Targeted Campaigns (Not Just Mail Merges)
Now that you have segments, use them to drive campaigns that aren’t just copy-paste jobs. In Bloobirds, you’ll do this with “Cadences” or sequences of touches.
Mapping Campaigns to Segments
For each segment, ask: - What’s their pain point or driver? - What language or references will land with them? - Do they need a different touch pattern (e.g., more calls, fewer emails)?
Example:
If you’re reaching out to “SaaS Founders, 11-50 employees,” your messaging should reference startup growth, maybe funding rounds, and keep things blunt. Meanwhile, “Manufacturing CFOs” care about cost control and probably hate buzzwords.
Setting Up a Campaign in Bloobirds
- Go to the Campaigns or Cadences section.
- Create a new cadence: Give it a name that matches your segment.
- Lay out your steps: Alternate emails, calls, and maybe LinkedIn touches. Don’t overcomplicate it—3-5 steps is usually enough.
- Write segment-specific messages: Don’t just swap out {Industry}. Actually change the hook or value prop so it’s relevant.
- Assign the segment: Apply the cadence to leads in your saved view.
Reality check: Personalization doesn’t mean writing a novel for every email. But if your message could go to anyone, it won’t land with anyone.
Step 4: Keep Score—But Don’t Drown in Reports
Everyone talks about “data-driven decisions,” but most sales dashboards are a graveyard of unused charts. Here’s how to keep it simple in Bloobirds:
- Track reply and conversion rates per segment: If SaaS CEOs never reply but Manufacturing CFOs do, shift your time accordingly.
- Watch for drop-offs in your cadence: Are people dropping off after the first email? Maybe your opener stinks.
- Flag bad data: If you’re getting lots of bounces or “wrong person” replies, go back to Step 1.
Ignore vanity metrics. Open rates and “touches sent” are mostly noise. Focus on conversations and meetings booked.
Step 5: Iterate Like You Mean It
No segmentation or campaign plan survives first contact with reality. The good news: Bloobirds makes it pretty easy to tweak things.
- Kill segments that flop: If a segment never converts, don’t waste cycles on it.
- Clone and adjust cadences: If one approach works, test a version with a different opener or call pattern.
- Keep your data tidy: Block off 30 minutes every month to clean new junk out of your CRM. It’s boring but worth it.
What Bloobirds Does Well (And Where It’s Just OK)
Where it shines: - Easy to build and save segments—no need to be a data scientist. - Simple cadence builder; you don’t get lost in endless options. - Clear, actionable reporting if you keep your views tight.
Where it’s just OK: - Data enrichment is limited. If you’re missing info, you’ll need to fill it in elsewhere. - No magic “AI” that writes perfect emails—personalization is still on you. - If your team hates updating CRM fields, some of this will fall apart.
Bottom line: Bloobirds is a solid tool for teams that want to run real campaigns without getting buried in features. But it won’t fix bad data or lazy sales habits.
Keep It Simple, Iterate, and Don’t Overthink It
If you remember nothing else: segmentation is about making your campaigns actually relevant—not just ticking a box. Start with a couple of obvious segments, build basic campaigns, and see what works. Don’t let the perfect be the enemy of the good. Clean your data, talk to real leads, and tweak as you go. That’s how you build campaigns that convert—with or without the hype.