If you’re tired of sending out the same old product demo to every big-name prospect, you’re not alone. Most enterprise buyers have seen every canned walkthrough under the sun—and they can spot “generic” from a mile away. If you want to stand out (and actually get people to care), you need to tailor the experience to them.
That’s where Arcade comes in. It’s a tool for building interactive product demos you can drop into emails, websites, or decks. But here’s the real value: Arcade demos can be personalized without making you want to pull your hair out. This guide is for anyone who needs to make demos that don’t just look slick, but actually help close deals with enterprise buyers.
Let’s get into how to do it—and what to skip.
Why Personalization Matters (and When It Doesn’t)
First, let’s be honest: Not every prospect deserves a custom-made experience. If you’re dealing with a self-serve SMB, a generic demo often works fine. But enterprise buyers? That’s a different animal.
- Enterprises expect relevance. They want to see their own workflows, not just your “best-case” use case.
- Personalization cuts through noise. Everyone’s pitching them. A demo that’s all about them stands out.
- But don’t overdo it. Spending hours tailoring a demo for every mid-level manager is a waste. Focus on real opportunities.
Pro Tip: Have a solid “base” demo you can quickly tweak for each big account. Fully custom from scratch every time is a losing game.
Step 1: Build a Flexible Demo Foundation
Before you start personalizing, you need a reusable demo that actually works. Here’s how to set your base up:
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Record the key flows
Capture the main things your enterprise buyers care about. Don’t just show off features; show solutions to real problems. -
Keep it modular
Break your Arcade demo into segments (e.g., onboarding, reporting, integrations). This makes it easier to swap out or skip sections later. -
Avoid real customer data
Use believable dummy data—think “Acme Corp” instead of “Test User 123.” It’ll look more legit. -
Narrate, but keep it tight
Add captions that explain why something matters, not just what’s happening. Skip the fluff.
What to ignore:
Don’t waste time making your base demo pixel-perfect. It just needs to be clear, clean, and easy to update. You’ll be tweaking this a lot.
Step 2: Identify What to Personalize (and What to Leave Alone)
Not everything needs to be changed for each prospect. Here’s a quick sanity check:
Worth it: - Branding (logos, company name) - Key data points (numbers, reports, dashboards) - Workflow steps that are unique to their industry or team - Integrations or tools they actually use
Skip it: - Color schemes (unless you’re going for flattery) - Every single field or button label - Tiny UI tweaks nobody cares about
Pro Tip:
If the prospect won’t notice or care, don’t bother. Focus on what’ll make them say “Hey, that’s us!”
Step 3: Personalize Your Arcade Demo in Practice
Let’s get into the meat of it. Here’s how to actually use Arcade to personalize your demos for enterprise prospects.
3.1 Duplicate Your Base Demo
- In Arcade, clone your base demo before making changes.
- Rename it clearly (e.g., “Acme Corp - Reporting Demo”).
3.2 Swap Out Branding and Data
- Logos: Upload the prospect’s logo where it makes sense.
- Company Name: Update dummy data to reference their org.
- Screenshots or data: Replace with information that looks familiar to them—industry terms, specific departments, etc.
Heads up:
Don’t use real customer data unless you have permission. Faking it is fine as long as it’s believable.
3.3 Customize the Workflow
- Rearrange or hide steps to match their actual process.
- Highlight integrations or features you know they’re evaluating.
- Add short notes or callouts (“This is where your finance team can…”) to connect the dots.
3.4 Add Personal Touches
- Mention their pain points directly (“You said reporting is a pain—here’s how we handle it”).
- Drop in a video intro or a quick voiceover if you have the time. Not required, but can help.
What not to do:
Don’t go down a rabbit hole trying to replicate their entire environment. Get close enough that it feels relevant, then stop.
Step 4: Share It Like a Pro (and Track Engagement)
Arcade lets you share demos with a simple link, embed, or even in a slide deck. Here’s the smart way to do it:
- Direct link: Send it in your intro email or follow-up. Add a sentence about what’s personalized (“Check out how your team’s workflow would look in our platform”).
- Embed: Drop the personalized demo into a microsite or custom landing page for high-value accounts.
- Track engagement: Arcade gives you basic analytics—who clicked, how far they got, etc. Use this to prioritize your follow-ups. If someone watched the whole thing, they’re worth a call.
Pro Tip:
Don’t spam the demo everywhere. Use it as a conversation starter, not a replacement for human contact.
Step 5: Rinse, Repeat, and Don’t Overthink It
Personalizing demos gets easier the more you do it. Save templates, keep a library of common tweaks (logos, vertical-specific data), and don’t sweat the little stuff.
- Iterate: After a few cycles, you’ll know what prospects actually care about. Cut the rest.
- Keep it honest: If you can’t show a feature yet, don’t fake it. Enterprise buyers will see through smoke and mirrors.
- Ask for feedback: If a prospect says “That was cool,” ask why. If they ignored the demo, find out what would’ve helped.
What Works, What Doesn’t, and What to Ignore
Works: - Speaking the prospect’s language (their data, their pain points) - Short, focused demos (nobody wants a 20-minute slog) - Sharing demos at the right time (right after a discovery call, for example)
Doesn’t work: - Over-customizing for every minor lead - Trying to impress with flashy animations instead of substance - Ignoring feedback (“They didn’t watch it—oh well!”)
Ignore: - The urge to make everything perfect. Good enough is good enough—especially if you’re moving fast.
Keep It Simple and Iterate
Personalizing demos for enterprise prospects doesn’t have to be a Herculean task. Start with a solid base, tweak what matters, and don’t get bogged down in details nobody cares about. Use Arcade to make it scalable, but don’t forget the human side—these demos should start conversations, not replace them.
Try it, see what works, and keep it lean. The goal isn’t a perfect demo. It’s a demo that actually moves the deal forward.