Tracking User Drop Off Points in Formsort for Enhanced Funnel Analysis

If you’re running any kind of sign-up, onboarding, or lead gen flow, you’re probably obsessed with one thing: where are people dropping off? You want to know exactly where users bail, why they’re doing it, and how to fix it—without drowning in dashboards or chasing “insights” that don’t move the needle.

This guide is for anyone using Formsort to build multi-step forms and wants real, actionable funnel analysis. No fluff, no hand-wavy “best practices”—just a straight-shooting walkthrough on tracking user drop-off points, with honest advice on what’s worth your time.

Why Drop-Off Points Matter (and Where People Go Wrong)

Before we get into the weeds, let’s be clear: not every drop-off is a problem. Some folks will always bounce. Your job isn’t to get a 100% completion rate (good luck), but to spot the real friction points and fix what you can.

The classic mistakes:

  • Obsessing over vanity metrics: “98% of users make it past step one!” Okay, but where do they really quit?
  • Drowning in data, missing the story: More charts don’t mean more clarity.
  • Assuming drop-off means failure: Sometimes your form is just filtering out the wrong fit. That’s fine.

What you want is a clear, honest look at where people fall off—and why. Let’s get to work.

Step 1: Understand How Formsort Handles User Progress

First, get your bearings on how Formsort tracks users through a flow:

  • Each screen or question is a “step.” Users move forward or back, and every step can be tracked.
  • Sessions are tracked via unique IDs. This lets you tie actions to a single user journey, even if they don’t finish in one go.
  • Analytics events are baked in. Formsort emits events like step_viewed, step_completed, and form_completed—these are your bread and butter for funnel analysis.

Pro tip: If you’re using Formsort’s built-in analytics, you can get a basic funnel view out of the box. But if you want real control, hook it up to Google Analytics, Amplitude, Mixpanel, or whatever you actually use. More on that in a bit.

Step 2: Decide What “Drop-Off” Actually Means for You

Not all “drop-off” is equal.

  • Does a user leaving after three questions matter? Maybe only if that’s unusual.
  • Is partial completion valuable? If you’re collecting emails early, maybe not every bounce is a loss.
  • Are you tracking just the first session, or users who come back later? Some tools count these differently.

Be ruthless: Define what counts as “drop-off” in your context before you start slicing data. Otherwise, you’ll chase your tail.

Step 3: Set Up the Right Tracking in Formsort

Here’s where most people get tripped up: they assume the defaults are “good enough.” They aren’t, if you actually care about actionable insights.

a. Use Formsort’s Built-In Analytics (Quick Win)

  • Go to your Formsort dashboard and check the “Analytics” or “Results” tab.
  • You’ll see completion rates per step, user counts, and high-level trends.

Limitations: - It’s decent for a quick pulse, but you can’t slice by user attributes, session source, or see granular paths. - Exporting raw event data is limited unless you’re on a higher plan.

b. Pipe Formsort Events to a Real Analytics Tool

If you want to get serious, send Formsort events to your analytics tool of choice:

  1. Integrate with Google Analytics, Mixpanel, or Amplitude
  2. In your Formsort flow settings, look for “Integrations.”
  3. Connect your tool (API keys, tracking IDs, etc.).

  4. Choose which events to send (at minimum: step_viewed, step_completed, form_completed).

  5. Map Formsort steps to funnel steps in your tool

  6. Name your steps clearly in Formsort so they show up cleanly in downstream reports.
  7. In your analytics tool, set up a funnel visualization: each step corresponds to a form screen.

Pro tip: Don’t track every tiny event (like “user focused on field”). It’s noise. Stick to step-level tracking.

c. Add Custom Events (If You Need to Get Fancy)

If you have branching logic, optional steps, or want to know if a user hovers over a help icon, you can fire custom events from Formsort with a little JavaScript.

  • Use the “Custom Code” block in Formsort to trigger events on specific actions.
  • Send these to your analytics tool for richer funnel analysis.

Honest take: Only bother with this if you’ve already nailed the basics. Otherwise, you’re just making more work for yourself.

Step 4: Visualize Your Funnel and Find Drop-Off Points

Now the fun part: actually seeing where users vanish.

a. Build a Step-by-Step Funnel

In whatever analytics tool you’re using:

  • Set up a funnel with each Formsort step as a stage.
  • Look at the user counts at each stage. Where’s the biggest jump down?
  • Break down drop-off by source, device, or user segment if you can.

b. Watch for Patterns, Not Just Numbers

Raw percentages are fine, but ask:

  • Is drop-off always high at a certain step? That’s a sign of friction.
  • Do mobile users drop off more? Maybe your form isn’t mobile-friendly.
  • Are certain sources (ads, email, organic) quitting earlier? Maybe your form isn’t matching expectations.

c. Ignore the Noise

Some drop-off is normal. Don’t waste time tweaking steps that already convert well.

  • Benchmarks: For multi-step forms, 40-60% completion is common. Don’t panic if you’re not at 90%.
  • Focus on the biggest leaks, not the small drips.

Step 5: Dig Into “Why” with Qualitative Data

Numbers tell you where people quit, but not why.

  • Add an exit survey on high-drop-off steps. “What made you stop here?” Don’t expect everyone to answer, but even a few responses can be gold.
  • Watch session replays (if you use tools like FullStory or Hotjar). See users get stuck in real time—no guessing.
  • Look at open text fields. If users can leave comments or NPS ratings, scan for patterns.

Don’t overthink it: A handful of honest answers beats a pile of guesses.

Step 6: Actually Fix the Biggest Drop-Offs

Now, armed with data, fix the real issues:

  • Simplify or reword confusing questions. If users drop off at a long text field, split it up or make it optional.
  • Move sensitive or complex questions later. Let users build trust before asking for personal details.
  • Auto-save progress. If people leave and come back, let them pick up where they left off.
  • Show progress indicators. Sometimes, users just don’t know how much is left.

After you make a change, track the impact. Did drop-off rates improve? If not, try something else. Don’t expect magic from one tweak.

What to Ignore (Seriously, Don’t Waste Your Time)

  • Overly granular tracking: You don’t need to know every mouse movement.
  • Chasing edge cases: Focus on what impacts the majority.
  • Obsessing over “industry benchmarks.” Your users aren’t “the industry.” Use your own data.

Wrapping Up: Keep It Simple, Iterate Often

Tracking drop-off points in Formsort is about clarity, not complexity. Stick to step-level tracking, use your analytics tool to visualize the funnel, and fix the obvious pain points first. Don’t get bogged down in fancy dashboards or endless A/B tests—just keep making small, real improvements.

The best funnels aren’t perfect. They’re just a little better every week. Keep it simple, pay attention to what matters, and you’ll see real gains—without the hype.