If you’re in B2B sales or sales enablement, you know most presentations fall into the void. You send your deck, maybe you get a “thanks,” and then…crickets. If you’re tired of guessing what prospects actually care about, you need a better way to track what happens after you hit send. That’s where Livepreso comes in. This isn’t about vanity metrics or big data dashboards—it’s about real, actionable insights that can actually help you close more deals.
Below, I’ll show you exactly how to track engagement analytics in Livepreso, what’s worth your attention, and how to use the data to have better sales conversations. I’ll also call out what’s noise, so you don’t waste time chasing the wrong numbers.
Why bother tracking presentation engagement?
Let’s keep it real: Most sales teams either don’t track presentation engagement at all, or they drown in useless stats. But knowing who looked at what, when, and for how long is gold. Here’s why it matters:
- Stop guessing what prospects care about—see exactly which slides or topics grab their attention.
- Prioritize follow-ups—go after the accounts that are actually engaged, not just polite.
- Personalize your pitch—bring up the stuff they spent time on, and skip what they ignored.
- Spot red flags early—if your champion isn’t sharing internally, or stops opening updates, you know.
Bottom line: Engagement analytics aren’t magic, but they give you just enough intel to have smarter, faster sales conversations.
Step 1: Setting up your presentations for tracking in Livepreso
Before you get insights, you need to make sure your presentations are set up right. Livepreso tracks engagement automatically, but there are a few basics to get the most out of it.
Do this: - Always send presentations through Livepreso, not as email attachments or PDFs. If you send a plain file, you won’t get any tracking. - Make sure each presentation is personalized or named for the recipient/account. Otherwise, you’ll have trouble tying engagement back to real deals. - Use Livepreso’s sharing links. These links are unique, so you can see exactly who viewed what.
Pro tip: Consider gating the presentation with an email prompt if you really want to know who’s opening it—but don’t overdo it, or you’ll kill curiosity.
Don’t bother with: - Fancy slide transitions or embedded video unless you know your prospects will care. More bells and whistles can mean slower load times and less engagement.
Step 2: Understanding what Livepreso actually tracks
Livepreso gives you a bunch of data, but not all of it is equally useful. Here’s what you get:
- Views: Who opened the presentation, and when.
- Time spent per slide: Which pages they lingered on, and which they skipped.
- Shares/Forwards: Did they send it to someone else internally?
- Download activity: If you’ve enabled downloads, who actually grabbed the file.
What matters most: - Repeated views: If someone comes back to your deck multiple times, or shares it with colleagues, that’s a strong buying signal. - Slide-level attention: Slides that get extra time or are revisited are pain points or interests. Slides that get skipped? Probably not relevant. - Drop-off points: If a prospect bails halfway, that tells you where you lost them.
What to ignore: - Total “impressions” or “opens” if you can’t tie them to a real person. - Tiny time-on-slide stats—sometimes people just get distracted, or leave a tab open. - Vanity metrics like “average view duration” across dozens of deals. Focus on the individual account, not the leaderboard.
Step 3: Interpreting the analytics—what’s actually useful?
Here’s how to read Livepreso’s engagement data without overthinking it:
1. Who’s actually engaging?
- Look for named viewers, not just “anonymous.”
- If the presentation was forwarded, check out who received it. Are the right stakeholders getting involved?
- No engagement after several days? They’re probably not interested—move on or try a new angle.
2. What’s grabbing their attention?
- Slides or sections with above-average time spent are your talking points for the next call.
- If a financials or pricing slide gets multiple views, be ready for negotiation questions.
- Slides that get ignored? Don’t waste your time rehashing them.
3. Where do they drop off?
- Did they stop halfway? Maybe your deck is too long, or you lost them with irrelevant info.
- If everyone drops off at the same point across multiple accounts, rethink your slide order or content.
4. Are they sharing internally?
- If your champion forwards the deck to a decision-maker, that’s your cue to engage higher up.
- No internal sharing? Maybe you’re not reaching the economic buyer.
Red flags: - One-and-done views with no follow-up. - All engagement happens right after you send, but nothing after. Usually means you’re not a priority.
Step 4: Putting analytics to work—turning insights into action
Here’s where most teams mess up: They look at the data, nod sagely, and change…nothing. Here’s how to actually use what you learn.
1. Prioritize your pipeline
- Focus follow-ups on the accounts with real engagement.
- If someone’s revisiting your deck or sharing internally, call them—or at least send a targeted email.
- Low/no engagement? Don’t waste cycles chasing ghosts.
2. Personalize your outreach
- Open with the topics they spent the most time on: “I noticed your team looked closely at the integration slide—happy to dig deeper on that.”
- Skip the stuff they ignored. No one wants another generic pitch.
3. Tighten your presentations
- Cut slides that no one looks at.
- Move high-engagement slides earlier in the deck. Don’t bury the lead.
- If everyone drops off at the same point, shorten your presentations or break them into parts.
4. Coach the team
- Share what’s working (and what’s not) with your sales team.
- Use real engagement data to train new reps—show them which slides close deals.
Step 5: Avoiding common traps
A few things to watch out for:
- Don’t obsess over every stat. Not every click means intent. Sometimes people are just curious or distracted.
- Don’t rely solely on analytics. Use them to inform conversations, not replace them.
- Don’t get creepy. It’s fine to reference what someone found interesting, but don’t make prospects feel surveilled.
Pro tips for getting more value out of Livepreso analytics
- Integrate with your CRM so engagement data flows into your deal records. That way, you’re not toggling between tools.
- Set up alerts for high-engagement actions (like repeated views or shares) so you can act fast.
- Review quarterly which slides or presentations get the most engagement—and update your content accordingly.
- A/B test different versions of key slides if you’re not sure what’s resonating.
What to ignore (and what not to lose sleep over)
- Don’t chase “perfect” engagement scores. You want meaningful conversations, not gameable metrics.
- Don’t sweat if some prospects never open your deck. Sometimes, the real selling is happening in meetings or calls.
- Don’t let the analytics replace your judgment. Use them to get smarter, not paranoid.
Keep it simple, iterate, and get back to selling
The goal here isn’t to become a data scientist—it’s to have better sales conversations and close more deals. Use Livepreso’s analytics to spot what matters, adjust your outreach, and keep your presentations sharp. Ignore the fluff. Ship, learn, tweak, repeat. That’s how you use engagement analytics to actually drive sales—not just fill up another dashboard.