If you’re running campaigns as a B2B team, you know the drill: everyone wants numbers, but most dashboards just serve up noise. This guide is for marketers, sales ops, and anyone tired of guessing if their campaigns are actually working. Here’s how to cut through the fluff and get real, actionable insights from Linkwheelie—without turning into a spreadsheet zombie.
Why bother tracking campaigns in Linkwheelie?
Let’s be honest: if you’re not measuring, you’re probably wasting budget. Linkwheelie promises unified tracking, but the real value is knowing which efforts move the needle (and which don’t). B2B sales cycles are long, buying groups are messy, and “engagement” can mean everything or nothing.
Tracking in Linkwheelie helps you:
- See which channels and messages actually drive conversations (not just clicks)
- Prove ROI to your CFO, not just your marketing peers
- Spot leaks in your funnel before someone else does
But don’t expect magic. Linkwheelie is a tool—not an oracle. Garbage in, garbage out.
Step 1: Set up your campaign with tracking in mind
Before you even launch, decide what you want to measure. Otherwise, you’ll end up with a pile of numbers and no story.
What to define up front:
- Clear goals: Are you after demo requests, newsletter signups, or meetings booked? Nail this down, or you’ll be stuck chasing “likes.”
- Key channels: Email, LinkedIn, paid ads—name them. Don’t track everything, just what matters.
- Primary call-to-action: Don’t muddy your message with three CTAs per campaign. Pick one.
In Linkwheelie:
- Use campaign tags: Tag every link with a campaign name, channel, and audience. Don’t get cute with naming—be clear so your future self can read it.
- Set up custom parameters: If you need to track more granular data (like salesperson or event), add those as custom parameters to your links.
Pro tip: Decide on a naming convention and document it. Otherwise, you’ll spend hours untangling “Q2-Launch,” “Q2_Launch,” and “Q2launch.”
Step 2: Launch and check your tracking links
You’ve set up tracking, but don’t just hit “go” and hope it works. Test it the way a real user would.
- Click your own links from different devices.
- Make sure the parameters show up in Linkwheelie’s dashboard.
- If you’re integrating with a CRM (like HubSpot or Salesforce), check that the data actually lands where it should.
What can go wrong?
- UTM parameters get stripped if you use certain redirect tools or email platforms.
- Some privacy tools block tracking altogether. Don’t panic—just know your numbers will never be 100% accurate.
Ignore: The urge to obsess over every click. Focus on meaningful conversions, not vanity metrics.
Step 3: Monitor performance—look for signals, not just numbers
Once your campaign’s live, Linkwheelie will start giving you stats. Here’s the stuff to actually pay attention to:
Metrics that matter
- Unique clicks: Good for reach, but don’t confuse it with real interest.
- Conversion rate: Did they do what you wanted—book a meeting, download a PDF, fill a form? That’s your north star.
- Channel breakdown: Are your paid LinkedIn posts doing better than email? Shift spend accordingly.
- Drop-off points: Where do people bounce? That tells you where messaging or experience needs work.
Metrics to take with a grain of salt
- Total clicks: Inflated by accidental taps, bots, and internal users.
- Time on page: Feels impressive, but rarely translates to sales in B2B.
Pro tip: Set up alerts for big spikes or drops. That way you’re not glued to the dashboard, but you won’t miss a fire drill.
Step 4: Attribute results to the right campaigns
This is where most B2B teams stumble. Attribution in Linkwheelie is decent, but it’s not foolproof—especially if deals close months after the first click.
How to make attribution less painful:
- Enforce link discipline: Every outreach should use the correct Linkwheelie tracking link. If your sales team freelances, you’ll end up with black holes.
- Sync with CRM: Push Linkwheelie events into your CRM so you can see the full journey. If that’s not set up, you’re stuck with partial credit.
- Look for patterns, not perfect causality: In B2B, there’s rarely a single “last click” that seals the deal. Look at touchpoints across campaigns.
Ignore: Any dashboard claiming to give you “100% accurate attribution.” It’s a unicorn.
Step 5: Report what matters—skip the PowerPoint fluff
When it’s time to show results, resist the urge to include every chart Linkwheelie spits out. Focus on what your stakeholders actually care about.
What to include:
- Campaign goal vs. actual results (e.g., “We wanted 15 demos, got 18”)
- Top-performing channels (and what you’ll do next)
- Key learnings (“LinkedIn InMail flopped, but webinars crushed it”)
What to skip:
- Endless click heatmaps
- “Engagement rate” without context
- Slides that just restate obvious numbers
Pro tip: Tell a simple story. “Here’s what we tried, here’s what worked, here’s what flopped, and here’s what we’re fixing.”
Step 6: Iterate and improve your process
Don’t set-and-forget. The real value comes from learning what works and adjusting as you go.
- Drop channels that never convert, even if they look “busy.”
- Double down on what brings real conversations or revenue.
- Update your templates and tracking links based on what you’ve learned.
Ignore: The temptation to chase “the next big thing” in tracking tech. Most of the time, better basics beat shiny new features.
Honest takes: What works, what doesn’t, and what to ignore
Works: - Simple, documented tracking processes everyone actually follows - Focusing on conversions, not just clicks - Using Linkwheelie to spot broken links and attribution gaps quickly
Doesn’t work: - Hoping Linkwheelie (or any tool) will fix a messy campaign strategy - Overengineering your tracking, then drowning in data you never use - Ignoring your CRM—if Linkwheelie and your CRM aren’t talking, you’re missing the big picture
Ignore: - Vanity metrics and “engagement” numbers that don’t tie to revenue or pipeline - The promise of 100% perfect attribution. Good enough is good enough—don’t stall your team chasing ghosts.
Keep it simple and iterate
You don’t need a PhD in analytics to track campaigns that work. Set clear goals, use Linkwheelie’s tracking consistently, watch for real signals, and tweak as you go. Start small, report what matters, and keep trimming the fat. The best B2B teams aren’t the ones with the fanciest dashboards—they’re the ones who know what’s working and aren’t afraid to kill what isn’t.