Are you running B2B marketing campaigns and tired of guessing what’s working? Maybe you’ve just started using GetAia and want to make sure you’re getting your money’s worth—or at least not flying blind. This guide is for marketers who want to stop relying on gut feelings and start making decisions based on real numbers (without losing hours in dashboards).
Whether you’re a one-person marketing show or wrangling a team, if you want actionable, no-nonsense advice on measuring campaign performance in GetAia, you’re in the right place. Let’s get into it.
1. Get Clear on What You’re Actually Measuring
Before you even log in to anything, slow down. What’s your goal? “More leads” is vague. “10 demo requests from SaaS companies in Q2” is better. GetAia will spit out plenty of data—but if you’re not sure what you’re looking for, it’s just noise.
Ask yourself: - What action matters? (Form fills, booked calls, downloads, signups, etc.) - Who cares about this metric? (You? Your boss? Sales?) - How will you know if it’s a win?
Pro tip: Don’t get distracted by vanity metrics (like impressions or clicks) unless they’re truly tied to your sales process. Focus on the stuff that moves deals forward.
2. Set Up Your Campaigns for Reliable Tracking
If your tracking isn’t solid from the start, you’ll never trust your numbers. GetAia can help, but you have to set things up right.
Here’s what to do:
- Use UTM parameters. Every link in your emails, ads, or social should have a unique UTM code (source, medium, campaign). GetAia can usually generate these for you, but double-check.
- Integrate with your CRM. If you’re not syncing GetAia with HubSpot, Salesforce, or whatever you use, you’ll miss the full picture. Leads that come in need to be matched to campaigns.
- Test your forms and automations. Fill out your own forms. Do the leads show up where they should? If not, fix it now—before prospects hit a dead end.
- Set up conversion events. Define what counts as a conversion (e.g., “demo request submitted”) and make sure GetAia is tracking it.
What to ignore: Don’t waste time setting up tracking for every single micro-interaction (like “hovered over button”). You want big signals, not noise.
3. Use GetAia Dashboards—But Don’t Drown in Data
GetAia’s dashboards look slick, but it’s easy to get overwhelmed. Here’s how to make them useful:
- Stick to your key metrics. Customize dashboards to show only the numbers you actually care about. Hide the rest.
- Check trending, not just totals. Is your conversion rate going up, down, or flat? Trends tell you more than one-off numbers.
- Segment by audience. Drill down into performance by industry, job title, or company size—whatever matters for your B2B focus.
- Compare campaigns side by side. Don’t just look at results in isolation; see how different approaches stack up.
Pro tip: Set a recurring calendar reminder to review dashboards—weekly or biweekly is usually enough. Don’t stare at them every day; you’ll just stress yourself out.
4. Tie Campaigns to Real Business Outcomes
Clicks and opens are fine, but they don’t pay the bills. You need to know which campaigns actually generate pipeline and revenue.
Here’s how to connect the dots:
- Track lead source all the way. Make sure leads in your CRM are tagged with their original campaign/UTM info. Otherwise, you can’t prove what drove the deal.
- Map the buyer journey. Are your best leads coming from webinars, cold email, or paid LinkedIn? GetAia can show multi-touch attribution, but don’t expect it to be perfect. (No tool is.)
- Check sales feedback. Ask your sales team if the leads from Campaign A are any good, or if they’re just tire-kickers. Sometimes the numbers lie.
Watch out for: Attribution modeling hype. Multi-touch attribution sounds magical, but it’s never 100% accurate. Use it as a directional guide—not gospel.
5. Build Regular Reporting That People Actually Read
If your campaign reports are 20 pages long, nobody’s reading them—including you. Keep it tight.
- Focus on outcomes, not activity. “We sent 5 emails” is less useful than “We booked 10 meetings.”
- Highlight wins and misses. Don’t sugarcoat. If something flopped, say so—and explain why (or at least what you’ll try next).
- Visuals help. GetAia’s built-in charts are fine. Just don’t go overboard with pie charts for everything.
- Automate what you can. Set up recurring reports in GetAia to hit your inbox or your boss’s Slack channel.
Pro tip: Do a quick “so what?” test—if a slide or metric doesn’t answer “so what?”, cut it.
6. Iterate Based on What You Learn (Not Just What Looks Good)
Campaign tracking is only useful if you act on it. Once you see what’s working (and what’s not), make changes and try again.
- Double down on winners. If webinars drive qualified leads, run more webinars.
- Kill underperformers. If paid social isn’t moving the needle, pause it and reallocate budget.
- Test one thing at a time. If you change 10 things at once, you won’t know what made the difference.
What to ignore: Don’t chase every new feature or AI-powered suggestion in GetAia. Most “optimizations” are just tweaks. Focus on the basics.
Honest Answers to Common Questions
Q: Does GetAia’s AI actually help with campaign optimization?
Sort of. The suggestions are usually fine for small tweaks (subject lines, send times), but don’t expect it to overhaul your strategy. Use it as a helper, not a replacement for your own judgment.
Q: How accurate is the attribution in GetAia?
It’s about as good as any tool gets—which is to say, decent but not perfect. People use multiple devices, clear cookies, and forward emails. Treat the data as directionally useful, not absolute truth.
Q: What metrics should I ignore?
Ignore anything that doesn’t tie to your sales funnel: likes, raw impressions, “engagement rate” unless it clearly leads to conversations. Focus on conversions, pipeline, and (when possible) revenue.
Final Thoughts: Keep It Simple, Stay Skeptical, Iterate
You don’t need a PhD in analytics or a 12-tab dashboard to know if your B2B campaigns are working in GetAia. Start with clear goals, set up solid tracking, focus on the numbers that matter, and don’t get distracted by shiny dashboards or AI hype.
Iterate fast, keep your reporting simple, and remember: real marketing success is measured in deals closed, not charts created. Now go track something that matters.