If you’re running outbound email campaigns, you know the drill: open rates that look suspiciously high, replies that vanish into the void, and sales teams asking, “So, did this actually work?” This walkthrough is for anyone who wants to cut through the noise and get real insights about their campaigns using Allegrow. Whether you’re tired of spreadsheets or just want a sanity check on your process, you’ll find what you need—minus the fluff.
Why Tracking Campaign Performance Actually Matters
Let’s be honest: most of us don’t track campaigns because it’s fun. We do it because otherwise, we’re guessing. If you’re only looking at open and reply rates, you’re missing the bigger picture. Allegrow gives you more under-the-hood data, like deliverability, inbox placement, and sender reputation—stuff that actually affects whether anyone sees your message at all.
But don’t get caught up thinking more data is always better. The goal isn’t dashboards for the sake of dashboards; it’s knowing what’s working and what’s not, so you can fix it.
Step 1: Setting Up Campaign Tracking in Allegrow
Before you can analyze anything, you have to get your campaigns tracked properly. Allegrow makes this straightforward, but there are a couple of things you’ll want to check.
1. Connect Your Sending Accounts
- Log in and go to Settings > Mailboxes.
- Connect all the email accounts you’ll use for campaigns.
- Double-check permissions. If Allegrow can’t monitor sending, you’ll only get partial data.
Pro tip: Only connect accounts you control. If you’re running campaigns for clients, make sure they’re okay with Allegrow having access.
2. Define Your Campaigns
- Head to the Campaigns tab.
- Click Create Campaign.
- Name your campaign, set up audience segments, and assign sending accounts.
Don’t overcomplicate: Keep campaign names simple and clear (e.g., “May_Cold_Leads”). If you get too creative, it’ll be a pain to figure out what’s what later.
3. Tag and Organize
Allegrow lets you tag campaigns for easier filtering. Tags like “test,” “Q2,” or “product-launch” come in handy when you have more than a handful running.
Step 2: Understanding Which Metrics Actually Matter
Allegrow puts a lot of numbers in front of you, but not all are equally useful. Here’s what’s worth your time:
- Inbox Placement Rate: Shows if your emails landed in the main inbox, promotions, or spam. If this is low, fix it before you do anything else.
- Open Rate: Only means something if inbox placement is decent. High opens but low replies? Your subject line works, but your message probably doesn’t.
- Reply Rate: The gold standard for cold outreach. But keep an eye on positive vs negative replies. Allegrow sometimes auto-categorizes, but manual review is smart.
- Bounce Rate: High bounces tank your sender reputation. If this creeps up, pause and clean your list.
- Spam Reports: If people are flagging your emails, you’ll see it here. Don’t ignore this—even a few can ruin future deliverability.
What to ignore: Vanity metrics like “total emails sent” or “clicks” (unless your call to action is a link). They sound good in meetings but don’t help you improve.
Step 3: Monitoring Deliverability with Allegrow
This is where Allegrow actually earns its keep. Most platforms just tell you if an email was “delivered,” but that doesn’t mean it landed where it matters.
1. Inbox Placement Dashboard
- Go to Deliverability > Inbox Placement.
- Allegrow seeds your list with “test” inboxes on different providers (Gmail, Outlook, Yahoo, etc.) and tracks where your campaigns land.
- You’ll see a breakdown: Inbox, Promotions, Spam.
If you’re seeing less than 80% inbox, stop. Don’t keep blasting. Instead:
- Check your sending domain setup (SPF, DKIM, DMARC).
- Warm up new accounts before high volume.
- Don’t use spammy keywords or sketchy links.
2. Sender Reputation Score
- Found under Deliverability > Reputation.
- This isn’t gospel, but a low score means you’re likely to hit more spam folders soon.
- Use this as an early warning, not a panic button.
3. Blacklist Monitoring
Allegrow will flag if your sending domain or IP lands on major blacklists. If this happens, pause all campaigns—don’t try to power through.
Step 4: Analyzing Campaign Results
Here's how to cut through the clutter and get real insight.
1. Compare Similar Campaigns
- Use Allegrow’s side-by-side view to compare campaigns targeting similar audiences.
- Look for what’s actually different: subject lines, send times, sender address.
- Ignore tiny differences—focus on outliers.
2. Break Down Replies
- In Campaigns > [Your Campaign] > Replies, see the breakdown of positive, neutral, and negative responses.
- Manually review a sample to make sure Allegrow’s auto-categorization is accurate. It’s not perfect.
- If positive replies are low, change your offer or tweak your opener.
3. Track Over Time
- Allegrow shows trends week-by-week.
- If performance drops, check if you changed your template, list, or sending pattern.
- Don’t chase your tail over single-day dips—look for sustained changes.
4. Export and Share
- Use Export to grab CSVs for your team or your boss.
- Don’t just send the whole report—highlight what actually matters (e.g., “Inbox placement dropped after template change. Reverting for next batch.”)
Step 5: Iterating and Optimizing
You’ve got the data—now what? Here’s how to actually use it.
- A/B Test in Small Batches: Test new subject lines or copy on a small group. If results improve, roll out wider.
- Clean Your List Regularly: High bounce rates kill campaigns. Use Allegrow’s bounce data to prune bad addresses.
- Adjust Sending Patterns: If you see sudden deliverability drops, slow down. Sometimes just cutting volume helps.
- Don’t Chase Every Metric: Focus on reply rate and inbox placement. Everything else is secondary.
Pro tip: Don’t run more than one big change at once. If you update your copy and your audience at the same time, you’ll never know what made the difference.
What Works, What Doesn’t, and What to Ignore
What works: - Monitoring deliverability and sender reputation in real time. - Reviewing actual replies, not just opens. - Iterating based on real results, not hunches.
What doesn’t: - Trusting open rates alone—they’re inflated by privacy tools and image blockers. - Ignoring negative replies or spam complaints. - Sending more volume when performance drops, hoping to “make up the numbers.”
What to ignore: - Any metric you can’t act on. If it doesn’t tell you what to change next, move on.
Keep It Simple: The Bottom Line
Allegrow gives you a lot of knobs to turn, but you don’t need to obsess over every chart. Connect your accounts, focus on inbox placement and replies, and make one change at a time. Check deliverability before you tweak copy. If things go sideways, pause, clean up, and try again. The best campaign is the one you actually learn from—so keep it simple, stay skeptical, and iterate fast.