If you send B2B emails, you know the drill: most don’t get opened, some vanish into spam, and it’s anyone’s guess what actually lands in the inbox. Glockapps helps with that. This guide breaks down what Glockapps does well, what’s just OK, and what you can skip—so you can actually get your emails seen by the right people.
Why B2B Email Deliverability Matters
Let’s get real: B2B inboxes are tough. Spam filters are stricter, IT teams are crankier, and if your emails don’t show up where they should, your campaign is toast. Deliverability isn’t about “sending more” — it’s about making sure the right people actually see what you send. Glockapps gives you tools to figure that out, without the guesswork.
What Glockapps Actually Does
Glockapps is designed for one thing: helping you understand and improve where your emails land. It’s not an all-in-one marketing suite. It won’t write your copy or schedule your social posts. But if you want to know why your emails are going to spam (and how to fix it), this is the tool.
Here’s where Glockapps stands out for B2B email senders:
1. Inbox Placement Tests: See Where Your Emails Really Go
What it is: Glockapps lets you send a test email to a bunch of real mailboxes—Gmail, Outlook, Yahoo, corporate domains, and more. It then shows you if your message lands in the inbox, spam, or gets lost entirely.
Why it matters: Open rates are useless if you don’t know where you landed. B2B deliverability is a black box unless you peek inside. Glockapps gives you a clear answer.
What works: - Breadth of coverage: Tests with dozens of mailbox types, including business domains, not just the usual free webmail. - Immediate feedback: You get results in minutes, not hours. - Detailed breakdown: It shows not just “inbox” or “spam,” but which tab (Gmail’s Promotions, Outlook’s Clutter, etc.).
What doesn’t:
- The test list can’t cover every possible client or corporate filter. It’s a sample, not a guarantee.
- Some advanced B2B filters (think banks or legal firms) won’t show up in tests.
Pro tip: Don’t obsess over 100% inbox rates. Look for patterns (e.g., always hitting spam on Outlook) and fix those.
2. Spam Filter Insights: Figure Out Why You’re Landing in Spam
What it is: Glockapps runs your email through a bunch of spam filters (SpamAssassin, Barracuda, Gmail, and others) and tells you what triggered them.
Why it matters: It’s not enough to know you’re in spam — you need to know why. Glockapps shows you the rules you tripped, with a plain-English explanation.
What works: - Specific feedback: “Your DKIM signature is broken,” not just “You failed authentication.” - Multiple filters: Checks against the same stuff real businesses use. - Actionable advice: You’ll see suggestions like “avoid all-caps subject lines” or “fix your SPF.”
What doesn’t:
- Some advice is basic, but that’s just how spam filters work. If you’re looking for deep copywriting tips, you’ll need to bring your own skills.
Ignore:
- The “spam word lists” are often outdated. Focus on technical fixes first.
3. Authentication & Technical Checks: Make Sure You’re Set Up Right
What it is: Glockapps checks your SPF, DKIM, and DMARC records, plus things like blacklists and sender reputation.
Why it matters: If your authentication is off (or missing), B2B servers will junk your mail before it even gets to a spam folder. This is non-negotiable.
What works: - DMARC reporting: Not just “pass/fail”—you get a DMARC report that shows which servers are sending on your behalf and if anything’s broken. - Blacklist monitoring: Glockapps will tell you if your sending IP or domain is on any major blacklists. - Easy to read: No need to be a DNS nerd. Glockapps shows passes, fails, and what to fix.
What doesn’t:
- Some blacklist checks are noisy—don’t panic at every minor listing. Focus on big ones (Spamhaus, Barracuda).
Pro tip: If you’re not technical, copy the results to your IT team. If you are technical, Glockapps saves a ton of SSH and manual digging.
4. Spam Trap and Blocklist Monitoring: Stay Off the Naughty List
What it is: Glockapps can monitor your sending IPs and domains for appearances on spam traps and public blocklists.
Why it matters: Getting listed can tank your deliverability overnight, especially with B2B recipients who take these lists seriously.
What works: - Timely alerts: Glockapps can send you notifications if you get listed, so you can react before it snowballs. - Historical trends: See if you’re trending up or down, not just a one-time snapshot.
What doesn’t:
- Some smaller lists don’t matter. Don’t waste time chasing every alert—know which ones matter for your audience.
Ignore:
- “Minor” blocklists used by few people. Focus on the big industry names.
5. Seed List Testing: Reality Check for B2B Domains
What it is: Glockapps provides custom “seed” email addresses—real, hosted mailboxes you add to your email list. When you send a campaign, it tracks where those messages land.
Why it matters: This simulates a real send, showing how your emails behave once they leave your system. Especially useful for B2B, where internal firewalls and filters can be unpredictable.
What works: - Customizable seeds: Add seeds for domains that matter to you (e.g., “acme.com” if you sell to them). - Post-send analysis: See real results from your live campaigns, not just tests.
What doesn’t:
- Can’t replicate every possible recipient’s filter setup. Use as a trend, not gospel.
Pro tip: Rotate your seed addresses. If a seed gets “burned” (flagged as a test address), it can skew results.
6. Reporting & Sharing: Get Buy-in Without the Drama
What it is: Glockapps gives you shareable reports—charts and results you can send to your boss, client, or IT team.
Why it matters: If you need someone else to fix a DNS record or approve a change, it helps to show them a simple, no-BS report.
What works: - Clear visuals: Easy to screenshot, forward, or drop in a slide deck. - Actionable summaries: “You’re on a blacklist. Fix your SPF. Here’s how.”
What doesn’t:
- Some reports get long and technical. Don’t just forward the whole thing; highlight what matters.
What’s Just OK, and What You Can Ignore
- Inbox Placement History: Glockapps tracks your historical inbox performance, but the real value is in fixing current issues.
- Spam Word Analysis: Don’t obsess over “bad words”—modern spam filters care more about authentication and reputation.
- Copy Suggestions: Glockapps isn’t a copywriting tool. Use it for technical checks, not writing guidance.
Real-World Tips for B2B Success with Glockapps
- Test before every big campaign. What worked last month might not work today.
- Focus on authentication. SPF, DKIM, and DMARC aren’t optional for B2B.
- Don’t chase every spam alert. Fix what matters, ignore the noise.
- Share results with your team. IT, compliance, and marketing all have a stake in deliverability.
Keep It Simple and Iterate
Deliverability isn’t magic. It’s about sending good emails, set up the right way, and fixing problems as they come up. Glockapps won’t do your job for you, but it will show you where to look. Start with the basics, ignore the distractions, and tweak as you go. No need for perfection—just keep improving, one campaign at a time.