If you’re selling B2B software and your demo process is eating up hours, you’re not alone. Most teams are stuck juggling too many demo requests, slow deal cycles, and a never-ending parade of people who “just want to see the product.” If you’re tired of repeating yourself or chasing unqualified leads, you’ve probably looked at tools like Goconsensus. This guide is for sales, presales, and marketing folks who want to automate the painful parts of product demos—without losing the human touch.
Let’s cut through the marketing fluff and talk about what Goconsensus actually does, where it shines, and where you might want to keep your expectations in check.
What Is Goconsensus, Really?
At its core, Goconsensus is an interactive demo automation platform. You build demos once, prospects view them on their own time, and the platform tells you who’s interested and what they care about. Instead of live demos for every looky-loo, you send a demo link and spend your time on serious buyers.
Sounds great, right? But as with any tool, there are upsides and limits.
1. Stop Wasting Time on Unqualified Demos
The Old Way:
You get a demo request, schedule a call, and spend 30–60 minutes walking someone through the basics—only to realize they’re nowhere near ready to buy. Multiply that by dozens a month, and it’s a huge time sink.
With Goconsensus:
- You send a personalized demo link instead of a calendar invite.
- Prospects can self-educate, share internally, and you see who’s actually interested.
- You only step in for serious conversations (not tire-kickers).
Pro Tip:
Don’t try to automate everything. Goconsensus works best when you use it as a filter—not a replacement for real conversations.
2. Faster Sales Cycles (If You Use It Right)
Buyers want to research on their own schedule. Goconsensus lets them do just that, so deals can move faster—if you follow up with the right info at the right time.
How it helps: - Prospects don’t have to wait days for a meeting just to see the product. - Stakeholders can share the demo internally (no more “can you show it again to my boss?”). - You get analytics showing who’s watched, for how long, and which features they cared about.
But here’s the catch:
- Goconsensus won’t magically make slow buyers move faster. If your sales process is complicated or your champion can’t get buy-in, a demo link won’t fix that.
- You still need to be proactive. Treat the analytics as a conversation starter, not the finish line.
3. Insight Into What Prospects Actually Care About
Most sales teams guess what matters to each buyer. Goconsensus shows you, with real data.
What you get: - Heatmaps of which demo sections are watched and skipped. - Feedback surveys and “prioritization” tools (prospects rank what’s most important). - Org charts: see who’s involved in the viewing process.
Why this matters:
You can tailor your follow-up. For example, if a prospect spends 10 minutes on your security features but skips integrations, you know where to focus.
What to ignore:
Don’t obsess over every metric. If someone re-watches the same section five times, it doesn’t always mean they’re obsessed—it could just be someone multitasking.
4. Consistent Messaging (No More “Rogue Demos”)
When you let everyone on the team run their own demos, the message gets diluted. Some people oversell. Others skip key features. Goconsensus gives you a single, polished “best” demo—so prospects get a clear, consistent story.
Pros: - New reps ramp up faster—they don’t have to memorize every feature. - Marketing and product can ensure positioning is accurate. - You control what gets shown (and what doesn’t).
Cons: - If your demo is too generic, it’ll be ignored. Personalize when you can. - Some buyers still prefer a live Q&A. Use Goconsensus as a “first look,” not the whole show.
5. Scalable Demo Delivery
If your inbound volume spikes, there’s no way your team can handle every request live. Goconsensus lets you handle 10 or 100 requests a day without burning out.
Good for: - Product-led growth motions (let prospects self-serve early in the funnel). - Geographically diverse buyers (no more timezone headaches). - Events and webinars—drop a demo link and track who actually cared.
Not so great for: - Complex enterprise deals that require deep, custom demos. - Highly regulated industries where every interaction needs to be logged or customized.
6. Better Alignment Between Sales and Marketing
Let’s be honest: sales and marketing often don’t see eye to eye on what messaging works. With Goconsensus, you get actual usage data—so you can settle debates with facts, not opinions.
How it plays out: - Marketing learns which features attract real prospects (not just what looks good in a campaign). - Sales gets ammo for follow-ups (“I saw you spent 8 minutes on our reporting tools—should we dig in there?”). - You can A/B test demo versions and see what converts.
Still, don’t expect miracles:
If your product or messaging misses the mark, demo automation won’t save you. Use the data to improve, not as a crutch.
7. More Productive Presales Teams
PreSales (Solution Consultants, Sales Engineers, etc.) are usually stretched thin. Goconsensus lets them focus on high-value conversations instead of endless basic demos.
Why it works: - They can create standard demos for common use cases. - They get context on what each buyer has already seen. - Less burnout, more impact.
But:
If your product is super complex or every deal is bespoke, automation only goes so far.
What Goconsensus Doesn’t Do
Let’s be clear—no tool is magic. Goconsensus isn’t going to replace your best salespeople or instantly double your close rate. It’s not a fit if: - Your buyers expect heavy customization from the first demo. - You sell consulting services, not packaged products. - Your product is so new or niche that canned demos won’t make sense.
And if your follow-up game is weak, all the demo automation in the world won’t help.
Getting Started Without Overcomplicating It
- Pick your most common use case. Don’t try to automate every demo. Start with your “vanilla” pitch.
- Build a short, focused demo—no more than 10 minutes. Attention spans are short.
- Set up notifications and analytics. But don’t drown in data; focus on which accounts are most engaged.
- Test with real prospects. Get feedback and tweak.
- Layer in personalization (like tailored intros or feature highlights) as you go.
- Keep iterating. If a section never gets watched, cut it. If you’re seeing drop-off, shorten it.
The Bottom Line
Goconsensus is a solid tool for automating repetitive product demos and qualifying leads. It saves time, gives you data, and helps your team focus on real opportunities instead of endless “show-and-tell.” Just remember: it works best when you keep things simple, stay skeptical of your own assumptions, and treat it as a filter—not a full replacement for real conversations.
Start with one use case, see what works, and don’t let the promise of automation distract you from what buyers actually want: clear answers, fast responses, and a demo that doesn’t waste their time (or yours).